• Promoted in Jan 2024 to oversee overall Shopee Live strategy and operations, and recently expanded to also oversee Shopee Affiliate project & campaign executions.

• I was responsible to plan & to execute campaigns to boost Shopee Live growth, with the emergence of a new aggressive competitor in the e-commerce landscape.• Over +800% growth in Shopee Live overall orders within six months by running strategic campaigns, including digital marketing pushes.• Over +200% growth in Shopee Live livestreams within six months by crafting attractive and effective packages for Shopee Live sellers to start streaming.• Led a team of 22 talented individuals to transform work processes to be able to cater to the new business direction.

• Campaign Lead for big & mega campaigns for Shopee such as 9.9 Super Shopping Day 2021, 12.12 Birthday Sale 2021 & Ramadan/Raya Bersama Shopee 2022• Main task of the role is to plan & oversee end-to-end campaign management & operations; from strategising mechanics in alignment with company's direction, coordinating work processes with internal stakeholders, analysing campaign performance for the view of Senior Management & guiding working team members on the tasks involved• Promoted to Campaign Lead after a year of joining the companyMarketing Department's Value Stars Award Recipient, Q3 2021

• Placed in different sub-teams within Big Campaigns where these sub-teams are the building blocks for a big/mega campaign i.e. 9.9, 11.11, Ramadan & Raya campaign• Tasks included strategising campaign mechanics, customer insights analysis and also product curation based on customer behaviour & needs• Worked with multiple stakeholders within the Marketing department in ensuring that all plans & mechanics are aligned with the campaign's direction. This includes giving creative directions for videos and coming up with criteria for deals negotiations• Led a team of 4 to 5 junior team members in each sub-team• Led sharing sessions for internal stakeholders on team's best practices. This includes creating the training deck for everyone's reference

• An employee at COMMUNICATE by PEMANDU, a cagency (consultancy and agency) that focuses on brand, marketing and strategic communications for clients in both the public and private sectors• Engagement manager for a project with RISE Advisory to build their company website and their corporate identity• Team member of the communications team for the Lesotho Jobs and Investment Summit where tasks include content development, strategic communications and managing a South African-based event company in executing on-ground work• Team member of the content team to craft strategic communications for PEMANDU Associates. Tasks include writing articles for their website and crafting captions for their social media. Example of content crafted can be seen in the attached link• Set up digital advertising accounts for PEMANDU Associates for Facebook, LinkedIn and Twitter. Ran targeted advertising on Facebook that increased daily average of traffic to PEMANDU Associates website by 200% • Have crafted close to ten marketing and strategic communication proposals for potential clients within the span of nine months in the company

• Strategised end-to-end marketing initiatives for Kidxy.com, a one-stop portal for kids’ activities. This includes overseeing efforts of website & social media content, customer engagement, digital marketing and on-site campaigns• Analysed a variety of data from top-line numbers such as revenue down to numbers of social media engagement to monitor the effectiveness and efficiency of marketing campaigns in terms of marketing cost spent• Led a team of five to double the company’s year-on-year revenue within the first two quarters of 2019• Managed special projects with Kidxy’s partners. Among notable projects managed is building a ticket-booking site on Kidxy.com for Astro XTY’s first-ever kids’ Chinese musical where it garnered a revenue close to RM700K. Other work carried out for this project included doing weekly reporting and also assisting with digital and direct marketing• Another notable initiative is strategizing Kidxy’s year-end campaign whereby the result was 1.5x of the marketing spend• Managed the revamp of the Kidxy.com website by working closely with developers to ensure work done followed the UI that was agreed upon, setting up testing scripts, managing resources for testing purposes and leading Scrum meetings to make sure that all work are being carried out within the timeline given

• Devised and executed tactical promotions on 11street.my. Tasks included end-to-end campaign management in terms of coming up with campaign concept and mechanics, budget forecasting, cost efficiency management, and the supervision of the campaign’s overall look and feel• Monitored campaigns on daily basis and analysed customer behaviour/trends in order to observe if offers cater to customers’ need and to observe that campaign results are aligned with the company’s monthly business direction• Other tasks involved working closely with the IT department in managing page performance to ensure top-notch customer experience and also the Brand Marketing team in synergising efforts to increase campaign awareness• Among notable campaigns launched was 11Mon Go!, a promotion that imitated the gamification of Pokemon GO which attracted more than 2 million pageviews and 100,000 unique views within 2 weeks of the campaign• Other notable initiatives include leading & coordinating 11.11 campaign (World’s Biggest Online Shopping Day) for 11street in 2017 in terms of promotions, content and page performance which resulted in 11street’s highest-ever revenue to be achieved within one day • As team lead, I have led the team to strategise and execute campaigns that have helped increase new registrations by 25% from July 2017 to August 2017

I am part of the pioneer team of 11street.my. I was also part of the team that built the Services & Books category for 11street.my from scratch.• Engaged directly with both big and small merchants. Among big merchants engaged were Papa John’s Pizza, San Francisco Coffee, Borders Bookstore and Mayflower Tours and Travels whereby all have participated as merchants on 11street.my• Cold-called potential merchants with contacts gained from researching competitors’ websites• Made negotiations with existing seller base to ensure competitive prices are featured on the website• Came up with Sales strategy; the category’s business pipeline in terms of sellers and products acquisition• Managed product placement on category page to ensure page attractiveness • Worked with the Social Media team on selecting attractive products to be featured on platforms such as Facebook and LINEAchievements received:• 11street’s Sales Incentive Award for Team with Highest GMV – June 2015

I was in the team that launched Celcom’s three online commerce websites: Bachabooku, Buzzaar and The Crescent.• Monitored every initiative created by all three websites to ensure each of them adhere to the timeline provided.• Supported all online commerce teams to raise any potential issues or problems that could deter the success of each initiative.• The person-in-charge for all types of reporting for all three websites – main point of contact for other teams to liaise with to get any reporting data about the websites.I was among the 16 employees chosen for reassignment to a special project to build and execute an e-commerce business under the joint venture of Celcom Axiata Berhad and SK Planet Co. Ltd (Korea).

I was among the nine individuals selected as a management trainee for the third batch of Axiata's graduate programme, Axiata Experiential Programme (AXP - also known as Young Talent Programme) in 2012.• Was assigned to a variety of individual and team-based tasks that involves constant communication with different departments and individuals of varying work levels in Celcom.• Was a mentor to participants of Axiata’s University Leadership Development Programme (ULDP).• Took part in promoting the talent programme at career fairs.I graduated from the programme in October 2013.

I was hired as an Intern for Petronas Gas Berhad's Legal and Secretariat team for two months. I was responsible to keep track and update the documentation of past and ongoing projects carried out by the company.