Developing a venture centered around nourishing people through cuisine and curated encounters.

Established and led the function responsible for driving the company's Go-to-Market Strategy within EMEA, delivering significant results.Strategic partner to regional and global leadership (C+) across GTM, Commercial Optimization, and Digital Transformation projects, enhancing alignment and driving success.Defined and implemented end-to-end Commercial Enablement processes and tools, resulting in streamlined operations and improved efficiency.Led change management efforts within EMEA, facilitating rapid achievement of commercial transformation objectives.Spearheaded improvements in Product, Process, Reporting, and Customer Journey across all EMEA markets, fostering stronger relationships with external accounts and partners.Implemented robust communication and change management practices within the regional operating rhythm, ensuring smooth execution of initiatives.

Successfully drove end-to-end Go-to-Market Strategy and execution in the region, achieving notable milestones and driving growth.Established and optimized the GTM Process within EMEA's operating rhythm and functions, enhancing efficiency and effectiveness.Played a pivotal role as a strategic partner to the regional management team and cross-functional teams, contributing to overall success.

Partnered strategically with the cluster's senior management on organizational transformation projects, driving significant improvements.Developed and aligned the cluster's Learning & Development portfolio with the strategic agenda, enhancing talent development and retention.Managed key development programs including the Growth Academy and the Global Graduate Program, contributing to talent pipeline development.Worked collaboratively across leadership and functional teams on talent acquisition projects, ensuring the right talent for organizational success.

Led BeNeLux strategic agenda through the annual Sales and Operational Planning process, resulting in improved alignment and execution.Defined the cluster's portfolio strategy in line with regional and global long-term plans, driving sustainable growth.Successfully delivered the company's 36-month rolling sales forecast across BNLX, enhancing predictability and decision-making.Western Europe's lead on global market intelligence and data integration projects, driving insights-driven decision-making.

Acted as the main custodian of the company's strategic process for Route to Market and activation planning, driving efficiency and effectiveness.Project-managed sales programs for independent and organized accounts, resulting in increased market penetration and revenue.Led cluster's digital transformation projects for retail activations, driving innovation and enhancing customer engagement.Managed the End-to-End Design, implementation, and rollout of the trade partner program (online payment platform), enhancing operational efficiency.

Finalist of the European Venture Capital Investment Competition, Said Business School, Oxford, UK (2011)

Aligned end market sole distributor, internal corporate functions, and commercial finance teams to achieve sales targets, driving revenue growth.Led a team of 3 trade development executives, fostering a high-performance culture and achieving objectives.

Oversaw end-to-end management of a 3rd party agency, enhancing point-of-sale tools effectiveness and brand visibility.Developed and implemented Communication Programs across all channels, driving brand consistency and engagement.

Designed and delivered annual and monthly cycle plans for trade marketing activities, optimizing sales and merchandising outcomes.Developed in-cycle enablers such as Route plans, Reporting process, and Communication tools, enhancing operational efficiency.

Supported end market S&OP process, integrating insights into demand forecasting and trade activation planning, driving informed decision-making.Responsible for all regional and end market executive reporting, providing critical insights for strategic planning and execution.