Maryam Arshad Email & Phone Number

Melbourne, Victoria, Australia

• Set up email automation journeys with GreenRope CRM, achieving a 10-15% engagement rate across 6000+ monthly recipients.• Generated qualified leads using ZoomInfo SalesOS for prospects in each Australian state.• Delivered CRM product demos to 5 prospects, resulting in a 100% conversion rate.• Managed and optimised WordPress websites for commschannel.com.au and commsmobile.com.au.• Edited promotional videos with CapCut, achieving a 72.12% viewer retention rate on Vimeo.• Created lead magnets and social media posts with Canva, increasing engagement by 15.8% on LinkedIn.• Recorded and cloned voices with OBS Studio and ElevenLabs.

• Handled client accounts for various industries (Food & Beverage, Martial Arts, Construction, Real Estate, etc.).• Communicated and resolved all client queries pertaining to digital marketing and creative needs. • Aided the digital marketing team in client acquisition and lead generation, adding 5 major accounts in one year.

Munich, Bavaria, Germany

• Managed digital & traditional marketing activities for EUTECH, European Senate, and M&P Group along with sub-companies. • Managed a team of 13 having graphic designers, web designers, video editors, and journalists. • Responsible for quality check, coordination, delegation & analysing team performance.• Marketing campaign ideation.

Islāmābād, Pakistan

• Helped revamp the engagement strategy of Leasing team through introduction of email marketing & leasing kits• Came up with & maintained monthly social media calendars for 3 digital assets (Amazon Outlet Mall, Florence Galleria, Danube Homes) - leading to an average monthly increase of 385% in reach, 120% in profile visits, 94% in website redirection, and 200% in overall engagement.• Created leasing proposals using Adobe Photoshop• Assisted in revamping the leasing department through creation of a new leasing strategy, kit, & funnel• Created a tenant network list of approximately 450 brands in Pakistan to streamline leasing• Reached out to 36 brands and developed networking liaison with them.• Responsible for assigning mall branding spots to tenants of Amazon Outlet Mall, and pricing each spot giving a total of 1.2 million PKR revenue to mall.

Islāmābād, Pakistan

• Execution of a marketing campaign called "Red Tag" for Amazon Outlet Mall - leading to a daily average increment of 65.7% in sales and 18.84% in footfall.• Wrote press releases for the signing of MoUs with different companies, e.g. Toni & Guy• Developed plans for NOC Approval of societies in Islamabad zones 1, 3, 5• Developed a business feasibility study for salons, cash & carry's, and hospitals in Islamabad using 448 data points• Ideated creatives and mood boards for IMARAT Retail Conference• Built narratives and PR for external clients

Islāmābād, Pakistan

Graana is a smart property portal in Pakistan.• Wrote approximately 250 effective Google and Facebook Ad copies for property listings.• Assisted in Google and Facebook Ads' optimization.• Came up with 4 email marketing campaigns for Graana.com's weekly newsletter• Optimized 400+ property listings on Graana.com's website as per SEO rules, along with proofreading for grammar and accuracy

Rawalpindi, Punjab, Pakistan

Fauji Foundation is a group of businesses that primarily work towards the welfare of retired servicemen in Pakistan.• Prepared 600 vouchers for record-keeping (Inclusive of: Bank, Payment, and Journal Vouchers).• Posted 600 vouchers in Oracle Financial modules.• Reconciled year-end bank statements for financial year ended 2018.• Assisted during preparation of accounts, and yearly audit.• Worked in a team of five to promptly execute deliverables.• Coordinated and liaised with other departments.

Master Of Science - Ms, Innovation And Entrepreneurship, 4.0 Cgpa

Activities and Societies: Bayer Digital Campus Innovation, FIC ‘24, NBS Media Team• Courses Currently Enrolled: Product Policy.

Bachelor Of Business Administration - Bba, Marketing, 3.96 Cgpa

Activities and Societies: Project Insaaniyat, NUST Entrepreneurs Club, Chadar, FICS ‘20, Unilever Talent Hunt, Unilever Future Leaders’.