• Leading a 7-member marketing team, executing cross-channel strategies that boosted revenue by 150%.• Managing end-to-end campaign lifecycles, from ideation and execution to data analysis and reporting.• Optimizing budget allocation, improving ROI by 80% through real-time media buying and A/B testing.• Collaborating with leadership for quarterly goal setting, aligning strategies with business KPIs.• Managing external agency relationships, implementing Scrum methodologies to streamline workflows and increase efficiency.

• Managing a team of 6 employees including Media Buyers and Content Managers • Overseeing marketing efforts for over 20 e-commerce clients • Conducting 1x1 calls with all team members weekly in order to improve the agency’s services • Taking part in a Talent Management program by collecting and providing feedback to the team members every 1, 2, 6, 9 months and conducting an annual evaluation • Integrating new employees into the team• Fully training Junior Media Buyers to become independent team members• Leading various inhouse team calls aimed at improving the communication between different teams• Making sure all deadlines are being met by all team members and controlling the reasons of delays• Suggesting high level marketing strategies for the clients • Checking Media Buying tactics, discussing them with the Media Buyers and suggesting new ideas based on the experience• Discussing content creation ideas with the Content Team and providing feedback on the copies and videos scripts created for the clients• Building inhouse Systems and Processes and updating them according to the Agency changes• Fully restructuring the Agency from a Facebook E-Commerce Agency to a full stack 360 degrees Online Marketing Agency• Constantly monitoring the Learning Centers of several platforms and picking the most relevant webinars and workshops for the Agency• Adjusting the SOPs based on the client’s or team’s suggestions • Conducting value calls with the clients in order to get feedback about the services provided • Conducting offboarding calls as well • Helping with the integration of new members to the Sales Team and joining the Sales calls in order to provide a more constructive approach to the prospects• Conducting Sales calls independently and signing up new clients • Being responsible for the marketing activities of the agency: writing Value Posts and Tips of the Week plus Leading the podcasts and interviewing team members

• Successfully managing over 20 e-commerce clients on Facebook, up to 7 clients at a time• Conducting onboarding calls with the clients • Full end to end management of all Facebook campaigns• Analyzing and optimizing the conversion campaigns based on CPA and ROAS• Scaling the sales and the budgets of the campaigns from $10.000 to $100.000 per month• Working with Junior Media Buyers, giving them specific tasks for campaign uploads• Working closely with the Content Creation team, writing scripts and proof checking the creatives • Communicating with the clients through Basecamp whenever they've got any concerns regarding the campaign performance or any other issues that they meet• Guiding the clients regarding the creatives and seasonal website changes• Analyzing Shopify data in order to meet the goals and make correct scaling decisions• Creating and sending out weekly executive summaries• Participating in calls with Facebook representatives • Participating in online team meetings• Writing marketing content for the agency

• Working on the marketing strategy of the company together with the creative and tech teams• Planning social media marketing for different company clients such as Nadlan Nadlan, Digital Boost, PPLs and other clients in the spheres of real estate and financial services• Setting up the campaigns in Facebook, A/B testing creatives, budget optimization, placements, etc.• Setting CPA goals, optimizing the campaigns, making conclusions and maximizing revenue• Setting up campaigns on native platforms such as Taboola and Revcontent• Widget and site optimization, budget and bid optimization• Scaling the campaigns on high budgets• Adapting to the changes in the online marketing world

• Creating, monitoring and optimizing existing advertising campaigns on native platforms such as Taboola and Outbrain• Building, developing, launching, monitoring and optimizing all ad campaigns• Brainstorming and gathering ideas for website content, as well as campaign images and ad copy to A/B test• Sourcing new networks and traffic sources to test• Collaborating closely with the content team as well as the tech team to correlate the user experience with advertising campaigns• Providing creative best practices and feedback to drive high-performing advertising campaigns

• Managing online campaigns in Facebook, Taboola, Outbrain, RevContent (US and other English speaking countries)• Advertising different verticals such as real estate, finance, home improvements for lead generation• Working with high budgets, planning manual bid strategies• Optimizing such metrics as CPL, CPC, CTR, CPM, ROI, ROAS• Teaching and guiding new campaign managers• Participating in changing the company’s flow to Ecommerce• Creating ad funnels with copywriters, translators, programmers, video editors

• Learning about the world of Media Buying from the founder and CEO James Van Elswyk• Searching for new offers in the affiliate market• Negotiating with affiliate managers about payouts• Spying for creatives using different spy tools such as Adsvantage, Adbeat, BigBigAds, etc• Uploading online campaigns to Facebook, Taboola, Outbrain, RevContent• Working on offers in the US• Defining the target audience and testing multiple concepts• Building optimization reports in Excel and analyzing campaign data