• Recommend, manage, and execute strategic digital advertising campaigns to gather new customers and reach existing leads for Marketing Directors and Coordinators across nineteen markets nationwide.• Provide monthly analysis of ad performance to each market.• Manage monthly spend per market based on active campaigns.• Maintain 100% digital advertising jobs on time.• Collaborate with external partners to ensure our business objectives are being met through campaign optimizations.• Promote market-wide web traffic to encourage web and model home visits from new and existing customers.• Train new Team Members in the digital advertising process, strategy, and KPIs.

• Recommend, manage, and execute strategic digital advertising campaigns to gather new customers and reach existing leads for Marketing Directors and Coordinators across nineteen markets nationwide.• Provide monthly analysis of ad performance to each market.• Maintain >99% digital advertising jobs on time.• Collaborate with external partners to ensure our business objectives are being met through campaign optimizations.• Lead marketing initiatives such as Showcase of Homes to promote market web traffic and model home visits from new and existing customers.

• Recommended and executed digital advertising initiatives on Google, Facebook, Simpli.Fi, and LinkedIn.• Averaged ~1,000 digital advertising campaigns per year.• Educated Marketing Directors and Coordinators on best tactics and opportunities in digital advertising.• Provided monthly analysis of ad performance to each market.

Headed public relations efforts for the gallery, acted as the liaison between the gallery owner and artists, managed gallery exhibitions and private events, created and scheduled social media content, and maintained the Squarespace website.

Provided crisis management and reputation management support and training to clients, monitored competitor media coverage, drafted social media content, and researched and developed pitch ideas.

Created weekly digital analytics reports to measure progress in reference to yearly goals, discovered real-time trends through social listening for potential content, and drafted social media content for clients in various industries.

Implemented tags on the blog, drafted social content, and copyedited The Akola Project’s website. The Akola Project is a non-profit and social business empowering women abroad and at home.

Organized and executed private and public events of GWBPC such as the Warrior Open Golf Tournament, Navy Glee Club Performance and the Afghan Women’s Project.