- Build and optimize email campaigns leveraging Medscape content to key physician specialties (oncology, neurology, psychiatry, primary care).- Analyze results and identify expansion opportunities to further increase engagement by email audiences.- Develop content for paid search and social campaigns aimed at bringing new users to site.- Work at strategic and tactical levels to generate growth programs.

Developed marketing and communication strategies to support key business objectives of hospital sites in Hackensack Meridian Health system (contractor position).• Created comprehensive marketing plans for care transformation services that drive patient volume and referrals.• Crafted integrated campaigns comprised of digital, print, social media, direct mail, public relations support, special events, consumer education and direct-to-physician outreach.

Provided account management, strategic marketing planning, event execution, content creation and media relations oversight in this public relations/marketing communications agency (contractor position).• Managed activities for major building and construction client, directing and executing public relations functions that include writing press releases, case studies, e-books, executive speeches, and internal/external e-newsletters, plus developing messaging for promotional and trade opportunities.• Handled inquiries from consumer and trade journalists, including online influencers. Supervised press interaction at off-site events receiving national and state news coverage.• Authored award-winning 68-page “How to Buy Guide” e-book to educate consumers about home remodeling and guide them on their product buying journey.• Crafted annual report addressing the global sanitation crisis, including all research, writing, and visual content selection, to support client’s global mission to build awareness of this dire and deadly situation.• Managed client’s major corporate social responsibility (CSR) initiative to renovate a homeless shelter. Directed creation of communication vehicles to share this story via media and social channels.

Offered strategic marketing planning, new product development, public relations and corporate communications services, website content creation, and sales administration to B2B and B2C clients in the healthcare, software, technology, industrial products, financial services and textile industries.• Significantly grew client’s brand recognition, media exposure, and designer support; created a comprehensive product offering; produced and presented sales materials to major national accounts.• Developed a comprehensive series of sell sheets, booklets and website content, highlighting the unique features of a healthcare network's numerous service areas. Recognized with an Excellence in Writing award.• Initiated a campaign to engage key influencers with new product, competing with entrenched competitor and resulting in conversion and recommendations to drive sales for creative leisure industry newcomer.• Composed blog posts and SlideShare presentations to enhance social media efforts of start-up technology firm, reaching a highly technical audience of developers and software engineers.• Crafted website content and executed SEO improvements for software client, achieving the number one listing in search results against previously leading competitors.• Designed unique product lines and high-margin planogram proposal, resulting in test program and eventual nationwide expansion in major chain account, displacing existing category leader. • Managed a statewide awards program, implementing a computerized entry and judging system for the first time. Produced annual dinner event for presentation of honors.• Directed social media activities for financial services firms, increasing followers and engagement.• Developed unique product lines and high-margin planogram proposal that resulted in test program, and eventual chain-wide expansion, displacing current category leader.

Consistently advanced to positions of increasing responsibility at global textile manufacturer. Oversaw $4.5 million budget and worked closely with sales leadership to develop key customer programs.• Led product development efforts including strategic marketing planning, market research, sourcing, pricing, package design, forecasting, sales support and merchandising for new items and line extensions. Oversaw flagship brand that accounted for 70% of company sales.• Owned full responsibility for national advertising, consumer and trade promotions, and direct mail campaigns. Utilized response vehicles to test effectiveness of media, resulting in improved message delivery at lower cost. • Directed public relations and corporate communications activities for print and T.V. Negotiated key sponsorships, establishing company’s market leadership position. Managed all trade show activities and events.• Participated in international marketing meetings to streamline product development and promotional initiatives. Recognized as key contributor to global marketing efforts.• Created and executed innovative new merchandising system for national chain accounts, increasing customer margins by 50% and establishing DMC as category leader. • Resolved all legal issues related to marketing functions, including trademark registrations, infringement issues, product liability, and contract development. • Spearheaded sales efforts with QVC shopping network, culminating in nationally aired segment.• Directed creation of merchandiser display for flagship product in largest mass market account. New fixture halted year-long sales decline and reinforced corporate commitment to customer.