PLC Strategies, LLC, providing services specializing in marketing strategy and competitive analysis. • Spearheaded comprehensive marketing initiatives for Fulcrum Biometrics, a Fujitsu subsidiary, enhancing market positioning, developing a robust social media strategy, and identifying lucrative new market opportunities.• Pioneered a comprehensive go-to-market strategy for Phage Refinery, encompassing competitive analysis of the Phage industry, audience segmentation, and value proposition refinement, leading to a 30% increase in market penetration in the first year.• Devised a comprehensive competitor analysis for a private equity firm specializing in the pest control service industry. Researched various brands and markets to assess the feasibility of consolidating them under a single primary brand.• Directed a $2MM Infor ERP Financial Upgrade program at MV Transportation, successfully implementing Global HR, Talent Acquisition, and Workforce Management modules across 19,000 employees, resulting in a 30% reduction in labor disputes and improved regulatory compliance.• Steered Greyhound's Department of Justice compliance program, averting a potential $20MM federal sanction through strategic system, process, and policy updates for managing passengers with disabilities, achieving 100% compliance within 6 months.• Analyzed critical insights that influenced key operational decisions, resulting in a 15% increase in customer satisfaction scores for in-flight services for American Airlines (AA.com).

As President of the American Marketing Association (AMA)- San Antonio Chapter, my goal is to rebrand the AMA to be THE Source for marketing talent and expertise for Central Texas. Throughout my career I have worked with large corporations and have thus created a CMO Advisory Council, comprised of marketing executives from the regions largest employers. The CMO Advisory Council will not only serve the AMA members but will also provide guidance and insights for economic development opportunities in our region.

I serve as a Commissioner to the San Antonio Airport Advisory Commission. I was appointed by San Antonio City Council to serve a two year term to provide guidance on our multi-billion dollar airport expansion and renovation. In addition, I am a HUGE advocate for direct flights into the SAT International Airport.

I am happy to be working with the Robot Creative team and providing my experience as a seasoned Marketing executive.

I was recruited by the Chief Revenue Officer at Nicklaus Brown, a private equity company, to build a global alliance program for three of the technology companies in their portfolio (Mura Software, BlueRiver and NearShore Technology). • Directed and executed go-to-market strategies for key corporate accounts, driving a 45% increase in revenues across assigned portfolios, including Beckton Dickinson (BD), Realty Austin, MedImpact, IntakeQ, and Purpose Financial.• I provided guidance to Realty Austin during their transition from a web development provider based in Ukraine to a NearShore solution. This transition was successfully completed within 90 days, ensuring no interruption to Realty Austin's business operations.• Orchestrated the transformation of the business model from staff augmentation to project-based services, resulting in a 25% increase in profit margins and enhanced market positioning.• Architected and launched a Global Alliances Program, creating new revenue streams that accounted for 20% of company revenue within the first year of implementation.• Analyzed the competitive landscape of SaaS CRM and Sales DXP solutions for Mura Software, resulting in a strategic repositioning that led to a 35% increase in new client acquisitions and conversion to subscriptions.

Recruited by the Regional VP to lead a divestment and reverse carve out for one of Capgemini's Clients based in Sweden with operations in Dallas.• Directed Sandvik's $130MM US divestment of its Oil & Gas entity, orchestrating the separation of IT systems across multiple international locations. Generated the plan to separate mission critical systems to include: SAP, O365, ANSYS and various PLM and CAD systems. Also included standing up a new server room and corresponding infrastructure and services. Replaced the IT support team with a South African help desk to service the company across Australia, South America, Africa and Europe. Divestment was successfully delivered ensuring zero operational downtime and completing the project 10% under budget.• Spearheaded Greyhound's California Consumer Privacy Act (CCPA) compliance initiative, successfully implementing multi-lingual privacy policies across 14+ websites and establishing streamlined internal processes, resulting in 100% compliance and avoiding potential regulatory penalties.

I was recruited by the Gimmal Group to lead projects on behalf of Harley Davidson, British Petroleum and Madison Gas & Electric. Projects included creating the Information Governance strategies as it related to managing structured and unstructured data and creating plans, communications and policies for managing information throughout its lifecycle.

I was recruited by one of the Partners. During my tenure at Infosys I led enterprise wide projects, hired and retained IT resources and managed the client relationship with the executive team. I led IT projects for British Petroleum in the UK, Houston, Canada, and Alaska. I also developed new products and services including a new online program for BP Alaska to better manage the accounts payable process for vendor management. And generated a new marketing strategy for Kraft Foods Digital Marketing group to improve the relationship with their marketing agencies.

I founded a marketing consulting firm that was born out of running a competitive marketing strategy out of Europe to evaluate cleaning products used in the Quick Service Restaurants (QSR) business. Clients included American Airlines and creating new features and functions for the AA.com website, mobile devices, and including the entire user experience. Other clients included Methanex Corporation, Consol Energy, and Axyon Consulting. Created the Cyber Security and Data Loss Prevention marketing and alliance program strategy for Axyon Consulting.

I was recruited by the Senior VP of Sales and Marketing to rebuild the Hyphen brand. I hired a new branding agency to update the Hyphen brand and related materials. I created a new User Group for our base of clients to better understand how our SaaS application was utilized and identified new features and functionality. I established our alliance with GE Consumer & Industrial to build out a new supply chain solution catering to the top homebuilders and their relationship with placing appliances in their homebuilding solution and options. I also directed the relationship with Builders HomeSite and Constellation for joint marketing and channel sales related activities.

I joined NCH Corporation initially as a consultant for a 30 day project which quickly turned into a much larger opportunity. I joined as the company was venturing into the dot.com market for their MRO products lines. I was initially brought in to help with creating their ecommerce GTM strategy for several of their chemical brands. Within a few months, I was recruited as an FTE to establish a new department in IT to help prepare for a global ERP launch. I led a team of internal resources that put processes in place across the various businesses to ensure all requirements were understood and to help rebuild the relationship between IT and the business in preparation of the ERP deployment. I was then asked to run International Marketing and to strengthen our brands across Europe, Latin America and Asia. I lead a team of 12 direct reports and had over 60 persons in my P&L globally.

Served as the lead consultant to build the ecommerce solution offering for SBTI including securing vendors such as: SpaceWorks, Requisite Technology, Ariba, CommerceOne, Comergent, IP Net, Sterling Commerce and other electronic commerce solutions. Led client engagement for HealthSouth online portal solution resulting in $5MM revenues and a new EC portal for Arrow Electronics resulting in $8MM in revenues.

Consulted with the Department of Defense / DARPA to create new standards and processes for facilitating procurement using EDI and Ecommerce. I also worked with DoD suppliers across Texas, New Mexico, Arizona and Illinois to help them understand the new process of selling to the government. I presented seminars and lectures around the US regarding doing business with the government using EDI. Created the EC Advisor program for the Albuquerque Army Corp of Engineers valued at $1MM.

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