Mary Anne Throop Email & Phone Number

Vancouver, Bc, Ca

Vancouver, Bc

Providing leadership, business planning and marketing management to launch and grow business entity. Power Rail is a rail and metro training and consulting company with an international clientele, including private companies and governmental agencies. Offering a range of training and consulting programs, Power Rail registers continual growth in both domestic and worldwide markets.• Key accomplishments: • Instrumental in developing the business from inception to launch and leading the company to the position of market leader and trusted service provider. • Continue to grow business by identifying and targeting new business opportunities and expanding the scope of service.• Directed marketing efforts to introduce company to marketplace and continue to expand business through strong marketing programs. • Ensure the company maintains a positive image in the marketplace by providing a superior product with tailored services and state-of-the-art training.• Develop and write course curriculums and collaborate with Subject Matter Experts to write, edit and present new/customized course materials.• Create effective marketing and course-related presentation materials.• Develop and maintain strong business relationships with potential and existing customers; government agencies and rail and metro authorities.• Consistently increase sales and profitability each year.

Vancouver, Bc

As an Independent Consultant, working within budgetary guidelines, developed and implemented creative marketing strategies (one time and on-going) and materials that increased clients’ customer-base and fostered and built customer/brand loyalty. Industries included Rail & Metro, Health/Aging, Nutrition/Fitness, Real Estate/Mortgages, Naturopathic Medicine, Retail and Event Management.Web/Online MarketingA strong web content writer and marketer with experience in web layout and design, on-line product promotion and site management. Adept at creating consumer awareness, increasing demand and building brand recognition using online marketing avenues. Areas of expertise:• Ability to implement web-based programs to create and build client databases, generate revenues and expand customer base. Included are on-going targeted sales promotions using customer-specific sequencing programs • Source online posting and social network sites for products/services/educational seminars and lectures• Create and upgrade websites Writer/Editor-in-ChiefOver 20 years of experience designing, writing, managing and editing both free and subscription-paid publications (online and hard copy). As Editor-in-Chief, it is key to stay at the forefront of industry news and trends and to ensure that the product’s content, timing and relevancy create an on-going, mutually beneficial relationship for both client and end-user. Created online distribution systems and processes to ensure consistency in delivery method and content. Other responsibilities included:• Sourcing Topics/Trends and set layout for issue• Enlisting Industry Experts and Professionals for content contribution• Writing and editing of advertising and sales copy• Research, write and edit articles and ensure content is ready for final release and distribution.Marketing - Print Materials• Brochures, Rack Cards and Promotional Items/Mailings• Presentation Packages• Stationery (business cards, letterhead)

Reporting to the General Manager, Allied, and in conjunction with Account Management, Sales and Operations staff, maximized the development, growth and profitability of MBBM North American sales within assigned multi-million dollar product lines. • Doubled sales in one product line while increasing sales by 75% in the other in less than two years surpassing company plan targets. Accomplishments included: • Increased market share by identifying and researching target markets. • Developed business cases and marketing plans.• Expanded a product line by introducing a new product to the market. Sales represented 5% of the total product line sales within the first year; profit margins exceeded those for the balance of the product line. • Enhanced product sales by working with internal groups and vendors to establish target sales volumes and develop and produce selling programs and promotions. Managed vendor’s current and future growth requirements. Spearheaded “Piggy Back” and “1 Day Sales Blitz Specials” to increase sales and reduce inventories and developed Point of Purchase and Promotional materials.• Developed price/profit margin strategies and annual plan sales and margin targets. Surpassed targets in one product line by 12% and met targets in the second product line.• Negotiated vendor contracts on behalf of 40 branches across North America including volume requirements, acquisition costs, quality/specification requirements, lead times and delivery requirements, terms and conditions, marketing allowances and rebates, packaging requirements, fill rates and training requirements.• Prepared quotations for target customers/markets and followed up to ensure quotations met customer needs/requirements.• Analyzed sales and profits on the monthly basis versus plan and tracked sales to key customer segments.

Certification, Advanced Social Marketing

Business, Marketing, Administration, Human Resources