Mary Anne Throop Email & Phone Number

Vancouver, BC, CA

Vancouver, BC

• Providing leadership, business planning and marketing management to launch and grow business entity. Power Rail is a rail and metro training and consulting company with an international clientele, including private.
• Key accomplishments:
• Instrumental in developing the business from inception to launch and leading the company to the position of market leader and trusted service provider.
• Continue to grow business by identifying and targeting new business opportunities and expanding the scope of service.
• Directed marketing efforts to introduce company to marketplace and continue to expand business through strong marketing programs.
• Ensure the company maintains a positive image in the marketplace by providing a superior product with tailored services and state-of-the-art training.

Vancouver, BC

• As an Independent Consultant, working within budgetary guidelines, developed and implemented creative marketing strategies (one time and on-going) and materials that increased clients’ customer-base and fostered and.
• Ability to implement web-based programs to create and build client databases, generate revenues and expand customer base. Included are on-going targeted sales promotions using customer-specific sequencing programs
• Source online posting and social network sites for products/services/educational seminars and lectures
• Create and upgrade websites Writer/Editor-in-ChiefOver 20 years of experience designing, writing, managing and editing both free and subscription-paid publications (online and hard copy). As Editor-in-Chief, it is key.
• Sourcing Topics/Trends and set layout for issue
• Enlisting Industry Experts and Professionals for content contribution

• Reporting to the General Manager, Allied, and in conjunction with Account Management, Sales and Operations staff, maximized the development, growth and profitability of MBBM North American sales within assigned.
• Doubled sales in one product line while increasing sales by 75% in the other in less than two years surpassing company plan targets. Accomplishments included:
• Increased market share by identifying and researching target markets.
• Developed business cases and marketing plans.
• Expanded a product line by introducing a new product to the market. Sales represented 5% of the total product line sales within the first year; profit margins exceeded those for the balance of the product line.
• Enhanced product sales by working with internal groups and vendors to establish target sales volumes and develop and produce selling programs and promotions. Managed vendor’s current and future growth requirements..

Certification, Advanced Social Marketing

Business, Marketing, Administration, Human Resources