Multiple Marketing & Sales Development Positions
Selected for roles requiring quick, on-the-job learning in field marketing, sales and corporate communications. ====================================================================Field Marketing Manager, 1998 – 2000 ► Increased sales 4% and exceeded budgeted sales of program elements to distributors by 23% after overhauling winter promotions.► Produced Cabela’s cross-merchandising program hailed by wholesalers as #1 regional program.► Generated sales… Show more Selected for roles requiring quick, on-the-job learning in field marketing, sales and corporate communications. ====================================================================Field Marketing Manager, 1998 – 2000 ► Increased sales 4% and exceeded budgeted sales of program elements to distributors by 23% after overhauling winter promotions.► Produced Cabela’s cross-merchandising program hailed by wholesalers as #1 regional program.► Generated sales increases for Coors Light and Original Coors through increased partner participation… triangulated partners and built alliances with K2, Vail Resorts, Marker Outwear, Colorado Rockies, Colorado Ski Country and Cheyenne Frontier Days. ► Boosted brand contributions 40%+ for regional brand equity promotions.====================================================================Sales Development Manager, 1996 – 1998► As sole promotional strategy contact for all field sales business areas to HQ, brand marketing, and operations, coordinated promotional calendar, inventory and support material.► Initiated standardization among national sales team by developing new sales tools, including promotional trimester binders crucial to streamlining sales presentations, using templates for localization. ====================================================================Category Development Manager, 1994 – 1996 ► Called on 1st and 3rd biggest accounts (7-Eleven and Circle K), influencing C-store chains at national level through data-driven marketing success stories.► Increased market share and earned reputation as go-to resource for category data.====================================================================Corporate Communications Manager, 1990 – 1994 ► Handled PR, weekly newspaper for 10,000 stakeholders, and crisis communications; served as corporate media spokesperson. Show less