Design and execute global marketing and program initiatives to and about Avalara partners. Works at both strategic level and tactical level to support partner channel. Primary responsibilities include:- Develop and refine partner personas, value prop and framework- Reimagine and expand partner digital presence on Avalara.com- Support design, launch and drive engagement for new partner portal (PRM + TCMA platform)- Develop program and marketing assets to support Avalara Referral Program, Avalara Certified Implementation Partner Program and other to partner campaigns- Create suite of partner testimonials to support new business development efforts - Build strong relationships with internal & external partners and lead cross-functional teams - Leverage data to measure effectiveness of campaigns and inform decisions, strategy and optimizations

Responsible for creating impactful brand experiences through partnerships to engage consumers and drive brand growth. Partner with HQ and Field Marketing teams in strategic planning, execution, and measurement of national and regional sponsorship efforts to support T-Mobile brand and business strategy.- Launched T-Mobile in new sponsorship vertical producing increase in key brand metrics YoY and beating industry benchmarks for year one of new partnership - Lead media partnerships and on-air integrations - Build strategy and execute professional, collegiate and entertainment talent programming at national and local level-Strategic development and tactical execution of branded presence at tentpole events including Super Bowl, MLB All Star Weeks, SEC Football Championship, M/W Basketball Championships, Baseball and Softball Championships- Executive producer T-Mobile SEC Kickoff Concert and T-Mobile SEC Championship Concert- Cross-functional support and integrated planning with media, creative, social and local teams - Properties include SEC, MLB, NFL, F1, Live Nation, Little League

Lead, manage, support and develop high performing fully remote team responsible for T-Mobile and Metro by T-Mobile regional marketing initiatives. Collaborate with headquarters and sales partners to execute local and national programs across the Southeast. Innovate to reach customers in new places through media, sponsorships, and community partnerships. Cultivate local relationships and build brand loyalty. - Collaborate with sales leadership to develop quarterly marketing plans aligned with regional goals and national initiatives including new store openings, dealer co-op programs and new market launches - Plan and activate national sponsorships at local level including MLB, Live Nation, Little League, MiLB - Manage experiential agency relationships and support local events and planning, negotiate local media, local sponsorships and value add opportunities for the market- Develop unique marketing plans based on local insights and market dynamics with regional and national budget allocations, provide local insights for LOBs on new product or segment launches

Support Cricket Wireless CMO, direct reports and their associated business units in areas of business management, employee engagement, event planning & coordination, promote and advocate key business priorities, prepare content for officer reviews, internal meetings and CMO speaking engagements. - C-Suite communications, presentations, and meeting prep for CMO and direct reports - Strategic support of AT&T Prepaid portfolio customer segmentation development - Led employee development efforts for marketing department including special speaker series - Cross-functional partnerships across executive support teams withing broader AT&T enterprise - Budget, marketing operations, reporting & analysis support

Strategic planning & creative development to support Cricket Wireless national advertising, local advertising, national sponsorships and product launches, internal program management, creative optimization, agency management. - National campaign development including broadcast, digital, social and local assets - Brand strategy and consumer segmentation development to guide business decisions across full AT&T portfolio - Brand measurement studies and reporting to ensure success and continued optimization of creative - Cross-functional partnership and planning with media teams and agencies - National sponsorships support and creative asset development including WWE, ESPN, Live Nation properties - Development of hyper-local campaigns to target net new consumer segments and launch new products

Develop collateral, training, promotional items, sales presentations and positioning documents for new product launches, promote sell-in and sell-through in all channels, support VP of Sales and Regional sales teams to develop and maintain relationships with client partners

Plan & execute regional marketing/advertising campaigns for retail, B2B and dealer channels, train frontline employees, plan and negotiate local media, partner with sales, operations & training teams to execute promotional activities, local sponsorships, and community engagement

Strategic planning, estimating, client billing, media billing, tv/radio/digital production management, staff scheduling, traffic management, new business development