Strategic alignment and partnership collaboration with internal and external sales and technical teams to offering innovative marketing for technology solutions that power digital transformation.

Manage strategic relationships with IT manufacturing partners utilizing marketing funds that drive sales leads and revenue.STRATEGIC LEADERSHIP & COLLABORATION • Created successful collaborative strategy aligning channel partners and marketing communications campaigns to expand market reach. • Developed projects that not only attract new prospects but also empower IT leaders to make informed decisions that positively impact their bottom line.• Collaborated with teams across the company—including demand generation, Commercial sales, Federal Sales, customer success, digital, content marketing, brand marketing, and leadership—to deliver end-to-end, brand-defining co-branded campaigns and strategic events.• Prepared strategic marketing campaigns with Channel IT leaders that produced actionable leads for sales teams.• Cultivated national vendor relationships for copywriting, content syndication, telemarketing and social media campaigns.PARTNER MARKETING MANAGEMENT• Spearheaded every aspect of partner marketing, including strategy, relationships, funding and all related marketing operations. Handled the process of Marketing Development Funds (MDF) with strategic partners from initial concept through execution, reporting, claiming and tracking payment. BUDGET MANAGEMENT & FINANCIAL REPORTING • Managed annual $3.5M MDF budget, executed over 890 successful integrated partner marketing campaigns, and developed successful alliances with 64+ OEM partners, including Dell Technologies, Cisco, AWS, Riverbed, Palo Alto, VMware, Zscaler, and Aruba. • Provided Vice President detailed MDF reports of monthly accruals, forecast and pipeline.ACHIEVEMENTS OF TARGETS & QUOTAS • Consistently exceeded MDF quota annually.

Email marketing responsibilities handled for Comcast Business’s internet, TV and phone services. • Collaborated with advertising agency on proofing and editing national emails and direct mail. • Monitored and managed campaign requests, escalating issues and challenges as needed to ensure timely resolutions and staying within project timeframes and budgets.

OPTIV SECURITY (FORMALLY COMM SOLUTIONS)VALUE ADDED RESELLER SPECIALIZING IN CYBER SECURITY PRODUCTS AND SERVICES• Managed corporate e-marketing campaigns resulting in a 110% increase of sales year over year.• Proficient with Pardot, Act-On, Constant Contact for creating, managing, and evaluating marketing campaigns.• Utilized Pardot marketing automation software to nurturing high quality leads from current customer base.• Managed relationships with 3rd party vendors and implemented their sales materials into sales marketing campaigns using digital, social, direct mail marketing. Tracked marketing campaign performance and aligned sales teams with data reports.• Created personalized email invitations and direct mail promotions using Pardot design templates.• Designed, developed, and managed email and social media campaigns with Pardot and Act-On that lead to 20% increase in new client prospects for sales team. • Restructured marketing campaigns and events to incorporate sales activities.• Directed internal and external sales teams, technical managers, and manufacturing partners to create content for digital advertising, LinkedIn messaging, Twitter, and event invitations. • Increased Twitter followers by 200% with digital marketing posts, engineering blogs, event advertising.• Re-organized all aspects of marketing events from creation to lead tracking resulting in 30% more leads.• Developed and managed 60+ highly successful and professional marketing events per year in six geographies ranging in 20-200 attendees. Increased attendance of events 150% year over year.• Managed budget, timeline, forecast and compiled lead reporting metrics in CRM/SalesForce.com.

· Initiated and grew specific territory of NJ State and Local Government.· Provided professional consulting for best-fit products and solutions, scheduled technicians, problem solved on all IT aspects of assigned accounts. Generated revenue with upsell and cross-sell opportunities by partnering with strategic IT vendors.

· Recruited and developed channel partners in the US, Central America and Canada. · Organized quarterly sales meeting and planned events, sales trainings and delivered webinars to increase brand awareness for partners and customers.· Developed successful and measurable business plans for strategic channel partners.· Demonstrated tech savviness by educating and training reseller partners by creating and delivering sales presentations, conducting webinars, building product guides and hosting joint sales calls.

· Enrolled and developed reseller channel partners in the Northeast, Canada, Europe and South America to sell virtual backup and recovery software for virtual server environments. · Increased sales year over year by an average of 30%.· Provided technical sales training for required sales certifications in cloud technology for software sales.

Managed Platinum Channel Partners in the Northeast.

IT Consulting firm selling software, hardware and related services.