Mary B Dunphy Email & Phone Number

Dublin, Ie

Dublin, Ie

Dublin, County Dublin, Ireland

• Spearheaded the development and execution of the annual event and sponsorship activation plan, overseeing event selection, agency appointments, promotion, logistics, and post-event evaluation.• Managed the sponsorship & events budget, consistently seeking efficiencies and process improvements to ensure optimal ROI.• Led collaboration with event agencies, ensuring seamless coordination across numerous events annually and often at the same time, including the National Ploughing… Show more • Spearheaded the development and execution of the annual event and sponsorship activation plan, overseeing event selection, agency appointments, promotion, logistics, and post-event evaluation.• Managed the sponsorship & events budget, consistently seeking efficiencies and process improvements to ensure optimal ROI.• Led collaboration with event agencies, ensuring seamless coordination across numerous events annually and often at the same time, including the National Ploughing Championships, to maximize brand exposure.• Cultivated and managed key agency relationships spanning events, sponsorship partners, media, PR, and merchandise suppliers.• Fostered relationships with regional sales teams to identify sales opportunities and challenges, working collaboratively to develop targeted solutions.• Leveraged sponsorships and events to create content such as speeches and press releases, social media calendar and web articles.• Managed FBD representation at all events including rostering staff, managing diaries for senior members of staff when required to attend, organising transport, admission and accommodation. • Maintained a pulse on customer, sector, and market trends to drive innovative event and sponsorship execution strategies.• Managed and successfully delivered numerous projects at one time. Show less

Dublin, County Dublin, Ireland

• Took ownership of the Agri segment as product owner, driving campaign development, implementation, and optimisation to surpass quote targets.• Planned and managed budgets for both media buying for the Agri segment and for delivery of event activations. • Led partnerships with both marketing agencies and internal stakeholders to deliver the Agri segment plan, including creative development, PR, and media planning.• Developed and executed the annual event plan, managing… Show more • Took ownership of the Agri segment as product owner, driving campaign development, implementation, and optimisation to surpass quote targets.• Planned and managed budgets for both media buying for the Agri segment and for delivery of event activations. • Led partnerships with both marketing agencies and internal stakeholders to deliver the Agri segment plan, including creative development, PR, and media planning.• Developed and executed the annual event plan, managing collaboration with event agencies and internal working groups to ensure maximum brand exposure.• Advised on sponsorship and CSR proposals, leading the activation plan for sponsorships, both physical and virtual.• Built strong relationships with members of our sales team across the branch network nationwide. Show less

• Executed Agri segment activities, managing campaign development, budgeting, and event planning to exceed targets.• Collaborated with marketing agencies and stakeholders to support commercial objectives through creative development, PR, and media selection.• Led the development and management of the annual event plan, ensuring successful execution at major events such as the National Ploughing Championships.• On site manager across all events throughout the year, co-ordinating… Show more • Executed Agri segment activities, managing campaign development, budgeting, and event planning to exceed targets.• Collaborated with marketing agencies and stakeholders to support commercial objectives through creative development, PR, and media selection.• Led the development and management of the annual event plan, ensuring successful execution at major events such as the National Ploughing Championships.• On site manager across all events throughout the year, co-ordinating staff roster in the lead up to and managing them during each event. • Produced marketing collateral as aids for sales team, as required for events (catalogues / programmes etc…) and in branch sales materials. Show less

Dublin, County Dublin, Ireland

• Support the growth of the brand through the planning, management, execution and evaluation of the FBD social media strategy. • Collaborate with internal and external stakeholders to ensure the most effective management of key sponsorships and events to achieve maximum brand exposure and generate leads.• Promotion to Marketing and Events Specialist within 14 months.

Dublin, County Dublin, Ireland

Responsible for activating marketing plans to drive subscription and merchandise sales and supporting events manager. Reporting to the marketing manager within a fast-paced and busy marketing and circulation department.• Activated marketing plans to drive subscription and merchandise sales, and managed related administrative tasks.• Managed subscription programme, including promotion, sales and customers service, across all publications (The Irish Farmers, The Irish Field and Irish… Show more Responsible for activating marketing plans to drive subscription and merchandise sales and supporting events manager. Reporting to the marketing manager within a fast-paced and busy marketing and circulation department.• Activated marketing plans to drive subscription and merchandise sales, and managed related administrative tasks.• Managed subscription programme, including promotion, sales and customers service, across all publications (The Irish Farmers, The Irish Field and Irish Country Magazine) and e-commerce store. • Collaborated with key stakeholders to lead schools programme for the Irish Farmers Journal leading to increased sales in the 2017/18 programmes.• Supported Events Manager in lead up to and at events by overseeing merchandise and subscription stands at events and managing the temp. staff and staff transport.• Coordinated PR drops and press releases. Show less

Diploma, Event Management, Pr And Social Media, Distinction

Diploma, Marketing, Distinction

Masters, History, 1:1

Bachelor Of Arts, English & History, 2:1