Marybeth Parker Email & Phone Number

Mishawaka, In, Us

Clearwater, Florida, Us

Create SEO Strategies and Processes for Technical SEO, On-Page SEO, Off-Page SEO and Content. Created roadmap for monthly SEO Optimization. Perform Website Assessments and SEO Site Audits. Create monthly reports in Looker Studio and DashThis to clearly show the MOM growth of client accounts. Set up GA4 accounts, created triggered events in Tag Manager and created converting events in GA4. Defined new reporting KPIs with new engagement metrics in GA4. Track and monitor traffic, rankings and other metrics to identify trends. Run Core web vital reports to identify site errors to fix. Held two lunch and learn sessions on SEO to help account managers better understand SEO and how important it is to the digital mix. Managed a PPC account, created campaigns, adgroups, RSAs, Kws, etc with an average CTR 9.62-23.13%. Created Landing Page in Unbounce. Create Content Calendars, Topic and KW research and SEO Blog Content Template. Google Tag Manager Containers, data layer, variables, triggers and tags.

Passionate about marketing for over 25 years. It's all about helping business owners put into place the strongest digital structure for their particular business. A structure that is efficiently optimized for the search engines so you can attract and convert those customers looking for you. I am a Digital Consultant providing Search Engine Optimization, Pay-Per-Click, Display Advertising, YouTube optimization, Email, Lead Generation processes, and traditional marketing for small business owners. Helping business owners build stronger business, builds stronger families, stronger communities and a stronger country.

Define the strategy, planning, implementation, management and tracking of all digital marketing efforts and create yearly digital strategy roadmaps for each channel. This requires both strategic thinking and hands-on execution skills to successfully execute integrated digital marketing campaigns. Actively finding innovative ways to generate demand, to build brand awareness and create opportunities to influence and increase the sales pipeline. Consistently improve end-to-end digital marketing for organic search, paid search, paid social, display, remarketing, SEO, website content, email marketing and managing the marketing CRM segments. Defining and creating custom segments for email and direct mail using automation as the administrator of the Sales Force Marketing Cloud.

Indianapolis, Indiana, Us

Corporate E-Commerce Department. Managed paid and organic search, local search programs. Managed Commission Junction Affiliate program.

SEO'd all corporate website pages. Identified and worked with web designer to create new menu bar and additional pages, set up internal and external links. Set up HubSpot Blogging account, created site structure, created blogs, worked with thought leaders to generate content, keyword optimization of blogs, created landing pages with forms and lead nurturing follow up emails for campaigns, monitored competition and "whose been looking at us" contacts. AnalyticsSet up Constant Contact Email account, imported segmented contacts, created email campaigns, created and linked to HubSpot landing pages and created corporate website landing pages. AnalyticsSet up Google PPC Campaign, Ad groups and keywords, optimized keyword bids. Set up Google Analytics account, analyzed traffic and keywords, page visits and exit pages. Set up Google Webmaster Tool account, monitored website performance. AnalyticsSet up Facebook product page and Twitter Page, updated content through HubSpot and manually.Tradeshow logistics with email and print advertising.Set up PRweb account and optimized Press Releases. Set up 40 Free Press Release AccountsExported data from in-house CRM into Access and filtered and segmented out datasets for email campaigns.Worked with designer for complete redesign of corporate glamour brochure to integrate with new website look.

Managed 44 PPC Product Campaigns, 1M Impressions a monthCreated PPC Campaigns in Google ASK, and MSN. Developed Ad Groups, Keyword Lists and Wrote Text Ad Copy. Manage KW bids and make weekly adjustments to campaigns. Placed products on Shopping Engines: GoogleBase, Shopzilla, NexTag and Bing. Created 6-hr weekly KW analytical reports for both search and shopping.

• Placed HTML content on the web, uploaded pdf’s, SEO’d individual pages, built product pages, placed content on Sales Net a private sales and marketing site for our sales reps. Maintained divisional media listings and released Press Announcements. • Implemented and administered ACT! Contact Management databases for six divisions. Set up work flow processes, developed groups, developed custom fields, trained users. Developed workflow processes using Web grabber to automatically update contact management databases with information gathered from the web campaign forms.• Administered Exact Target email program, developed subscriber datasets, designed emails, tracked hard bounces and un-subscribes for 200,000 sends per year.• Administered online training software with 500+ users, tracked users earning certificates and issued letters and certificates, sent emails to users to notify when accounts were set to expire. • Administered the Premium Postcard web based software and uploaded images, content and datasets and controlled the sends. Budgeted and ordered $50K/yr of promotional items to support sales efforts and tradeshow giveaways.• Implemented and administered QuoteWerks, set up quote templates, integrated with ACT!, trained users.• Tradeshow Coordinator of 25+ large national tradeshows and 68 tabletop shows per year, as well as all corporate events and sales meetings. Handled all details from convention floor ordering, shipping, equipment needed for show, literature, multimedia setup, onsite sales meetings, catering, hotel accommodations, booth setup and teardown. • Managed Collateral. Inventoried, mailed out to reps, and maintained all corporate collateral materials. • Maintained all sales reps, VARs and distributor listings and maps and uploaded contact information to the web, Exact Target, Premium Postcards and printed rep listings.

ACT! Contact Management Administrator, cleaned database, worked on website improvements, and did telemarketing campaigns to publishers and corporate communications managers.

Developed marketing database, sent out direct mail messages, hired staff, set up yearly corporate open house, developed web pages, integrated office equipment ordering through website, created business development website for customer.

Worked directly with CEO and CFO, supervised receptionist and administrative assistants and data entry personnel. Maintain all office functions, travel arrangements, created RFPs, gathered research for RFPs, posted job openings electronically.Developed corporate databases and wrote queries, mail merge documents and office procedure manual. Designed two corporate websites and added all content, links and images. Project Manager and Administrator of Adapt Bond Software and trained all on/off site employees on software.Nortel Phone and Voice Messaging Administrator. New Hire paperwork, new hire orientation and benefits.

Designed booklets, brochures, marketing flyers, newsletter, tax forms, claim forms, inserts, letterhead, envelopes, business cards, flowcharts, company bulletin boards, plastic ID cards, posters and corporate communications. Scanned logos and cleanup. Form design and analysisPower Point presentations, design/develop/create electronic forms,Large data file manipulation and management, created insurance provider directories. Database analysis. Cleaned large database files for use in mailing using Postal Soft and Geo Access Data Cleaner. Clients included Human

Bs, Marketing

Bachelor Science, Marketing