Mary Beth Hanifer Email & Phone Number

Midlothian, VA, US

Midlothian, VA

New York, NY, US

Partnered with industry-leading Sales Enablement clients such as Oxygen Experience and SalesHood to drive growth and success.

Worldwide, US

The Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The Society's goal is to better define the sales enablement functions and roles that currently exist within organizations, and ultimately solve the vast disparities that.

Durham, North Carolina, US

• Provided Sales and Product Enablement services to IQVIA’s Commercial Technology organization
• Developed and delivered sales enablement plans (training, assets, tools, and communications) for Orchestrated Analytics, Visual Analytics, FlexView, and Social Media Intelligence
• Collaborated with Product Management and Marketing teams to strategize, create and deliver 70+ assets empowering Sales with impactful content
• Supported sales enablement tools, provided metrics and reporting for: High Spot, vPlaybook, 6Connex and Intrado (virtual conference tools), and Qualtrics (survey platform)
• Identified opportunities to improve data gathering and reporting related to ad-hoc Sales Enablement initiatives such as Sales Kick-offs, Sales Clinics, Corporate Visions Workshops, etc.

Las Vegas, NV, US

• Program managed Sales Enablement (SE) initiatives for Rimini Street’s $280M global sales organization
• Partnered with core business units to implement SE programs (New Hire Training, Sales Kickoff, Live and On-Demand Learning Sessions, LinkedIn Learning Trial, etc.)
• Supported Global Sales Leadership by creating Sales Performance Dashboard and producing customized learning participation reporting
• Liaised with SE vendors/industry analysts and administered tools such as MindTickle, Seismic, and Aptology

Basking Ridge, NJ, US

• Provided Sales Enablement services to Verizon Enterprise Solutions’ global sales organization
• Program managed 30+ Executive Hospitality events throughout the year; reduced administrative footprint by 31% and increased attendance by improving customer vetting and communication processes
• Trained Wireless and Channel Sales Enablement contacts on the hospitality process; which for the first time allowed an efficient launch of hospitality programs
• Compared 2017 NFL Super Bowl invitee nominations lists for four business units; identified and resolved conflicts which enabled Verizon to present a unified front to C-Level invitees
• Executed customer-facing webinars and campaigns to improve higher-level engagements between senior leadership and clients

Basking Ridge, NJ, US

• Provided Sales Enablement services to Verizon Enterprise Solutions’ global sales organization
• Analyzed Travel & Expense reports for Sales Operations organization; ensured spend was within budget and identified cost-saving best practices
• Program managed global sales training for Verizon’s Rapid Delivery (VRD) initiative which simplified and streamlined, Verizon’s global standard operating model; improved quote to delivery time by 70%
• Provided sales teams with the tools required to learn and adopt VRD by developing curriculums, reviewing training materials, identifying knowledge gaps, and creating VRD Playbook
• Coordinated the attendance of 230 global representatives from Business Operations, IT, Legal, Marketing, Pricing and Contract Management, Service, and Terremark to the Salesforce.com (SFDC) Heroes Training; thus.
• Collaborated with the Global Pre-Sales Solutions and CPE Marketing teams to develop the Cisco Verizon Sales Engagement Principles

Basking Ridge, NJ, US

• Program managed Sales Enablement initiatives for Verizon Business’ global sales organization
• Led the global administration and governance of the Multinational Corporation (MNC) / Verizon World Account (VWA) Program which enabled Verizon to provide customers with a global teaming approach; achieved 100% of.
• Contributed to VWA program success by facilitating stakeholder meetings with Global Sales, Marketing, and Finance / Business Operations to develop customer lists, communications, useful tools, and resolve commission.
• Performed market research and provided Group President of Worldwide Sales and Consulting Services with required collateral so analysts from Gartner and Ovum accurately conveyed Verizon’s MNC strategy as a competitive.
• Created and implemented Grass Roots Calling Campaign which improved the Customer Loyalty Survey response rate by 44%
• Produced messaging and reporting that raised the effectiveness of the Employee Recognition Program for the Premier and International Sales organizations

Basking Ridge, NJ, US

• Supported Marketing and Sales Engineering programs for Verizon Business’ sales organization
• Provided field sales teams with assets to help them win deals by managing the Customer Reference Program and Tier 1 Initiatives
• Liaised between Sales, Marketing Communications, Database, and Product Marketing to ensure decommissions and migrations resources fulfilled sales needs
• Managed Sales Engineering (SE) Programs and Call Series which provided the SE community with a single source of information

Basking Ridge, NJ, US

• Managed Verizon Business’ product marketing and development programs
• Managed Product Development for Remote Access Services (RAS) and Networx – GSA initiatives to drive product optimization, gain efficiencies, improve customer experience, and increase revenue
• Determined business and funding requirements by identifying RAS deficiencies, developing product roadmap, creating relevant documentation, and holding stakeholders accountable

• Provided pre-sales support for MCI’s sales organization
• Qualified opportunities and presented solutions closing 198% of quota of data sales via the telephone (products include but not limited to: Private IP, Frame Relay, ATM, Internet, VPN, Private Line, Managed Services.
• Closed $515K of revenue by conducting competitive assessments, attending customer meetings virtually, and providing training for branch sales teams