Marybeth Irwin Email & Phone Number

• 30 Years Experience in Multicultural Advertising (Specializing in Hispanic Consumer Marketing), Media Strategy and Buying, Market Research, Retail, Event/Marketing Promotions, Merchandising, TV Production, Post Production and Digital Marketing.• Strategic Manager for Company Requiring Cross Functional Team Management of Online, Offline, Creative, Production, and Post Production brand and direct response teams.• Multi-disciplinary brand management experience with emphasis in leadership and management positions.• Expertise in multi-media advertising and promotions, strategic planningand project/program management for international, national, and regional accounts.• Highly articulate public relations specialist with strong communication and public speaking skills.• Solid background in Economics which has contributed to the effective development of P&L (budget) management and implementation of multi-million dollar operating and capital budgets• Extensive fluency in Spanish-language marketing, and a Certified Translator with specialities in business plans, marketing plans, white papers, for multiple Federal and Fortune 500 Companies including the U.S. General Accounting Office, the United States Olympic Organizing Committee, AT&T, Federated, Ford Motor Company, Nestlé, PepsiCo., and Levi Strauss & Co. among others.

Listed skills include Product Development, Marketing, Marketing Strategy, Cross Functional Team Leadership, and 19 others.