Mary Beth Appleton

Mary Beth Appleton Email and Phone Number

Bringing media and sales experience to Austin, Texas @
Mary Beth Appleton's Location
Austin, Texas Metropolitan Area, United States
About Mary Beth Appleton

I consider myself to be a builder. That's what gets me out of bed in the morning. I get excited to see a quality product get out into the world that brings communities together. I enjoy playing my part and pitching in wherever I can to help a business grow. I love meeting people and figuring out how we can come to reach a common goal. I've worked in the media for 25 years and worked on political campaigns for another 10. I thrive under the pressure of a deadline, a moving target and the unknown. Professionally my biggest accomplishments are linked to transitions. I've been integral in helping one station transition from an NBC to an ABC affiliate. I've played key roles in putting systems in place for company buy outs so that the place of work can continue to keep it's feet on the ground and run. This primarily includes, building new relationships with new sales reps, agency buyers and having those relationships align with the technical aspects that come along with it, such as new computer systems. Essentially, getting a new job with new coworkers on the fly while sitting in the same office. It's a rewarding experience to get those ducks in a row.Finally, I love public speaking and performing. I've given plenty of speeches and toasts, performed in quite a few improv shows with my 3 groups, done a smattering of stand up, sang at open mic nights, and accompanied my school choir on the piano. All of them scared me and doing all of them anyway has made me stronger and ready for more!

Mary Beth Appleton's Current Company Details
Fox7 - FOX FLX

Fox7 - Fox Flx

Bringing media and sales experience to Austin, Texas
Mary Beth Appleton Work Experience Details
  • Fox7 - Fox Flx
    Account Executive
    Fox7 - Fox Flx Apr 2020 - Present
    Austin, Texas, United States
  • Scripps Media
    Sales Coordinator
    Scripps Media Jun 2017 - Sep 2019
    Kansas City, Mo
    JULY 2017 – SEPTEMBER 2019National Sales Coordinator, KSHB/KMCI, SCRIPPS MEDIA-Coordinated initial package purchases-Negotiated preemptions: renegotiated and restructured advertising purchases-Utilized inventory of KSHB/KMCI in tandem to ensure maximum national revenue and exposure-Made time sensitive and evaluative decisions regarding advertising strategy and contractual obligations-Initiated and coordinated procedures for new software, such as Videa and Wideorbit Programmatic, with multiple sales offices-Experienced with prospecting for new leads with Matrix
  • Wdaf Fox 4
    Sales Coordinator
    Wdaf Fox 4 Nov 2007 - Jun 2017
    -Maintained all national sales accounts for a consistently top ranking television station-Detail oriented client communications-Built and maintained relationships with external sales representatives-Managed internal process changes following Local TV LLC and Tribune acquisitions-Lead internal client management software implementation and migration-Lead external representative management software implantation and migration-Lead transition of sales firms from Telerep to Millenium
  • Wics/Wicd
    National Sales Assistant, Traffic Assistant, Floor Director, Director
    Wics/Wicd Apr 2003 - Jul 2007
    Springfield, Il
    -Assisted with transition from NBC to ABC affiliations-Responsible for copy acquisition-Responsible for contractual documentation-Directed weekend cut-ins-Ran audio board

Mary Beth Appleton Education Details

Frequently Asked Questions about Mary Beth Appleton

What company does Mary Beth Appleton work for?

Mary Beth Appleton works for Fox7 - Fox Flx

What is Mary Beth Appleton's role at the current company?

Mary Beth Appleton's current role is Bringing media and sales experience to Austin, Texas.

What schools did Mary Beth Appleton attend?

Mary Beth Appleton attended University Of Missouri-Columbia.

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