As a seasoned marketing executive and business process optimization advisor, I seamlessly integrate with your team, enhancing the capabilities of your in-house talent. I offer the strategic insights of a full-time Chief Marketing Officer, combined with expertise in operational efficiency, all tailored to your needs and without the full-time cost.My versatile marketing playbook has consistently driven sales growth across various industries, both domestically and internationally, for companies of all sizes. I set achievable goals and deliver personalized strategies that include comprehensive market and industry data, total addressable market analysis, competitive analysis, and precise target market personas. My approach encompasses developing and optimizing marketing technology stacks, leading initiatives in brand development, copywriting, communications, lead generation, and business development. I design and execute a mix of digital, traditional, and innovative marketing programs, all tailored to your resources and budget.In addition to marketing expertise, I specialize in business process optimization. I analyze operational processes to identify gaps and develop strategic solutions to address them. By designing consistent and efficient processes and implementing necessary tools, I ensure smooth operations across your organization. My dual focus on marketing strategy and operational efficiency creates a synergistic approach to business development. By aligning marketing initiatives with streamlined processes, I help organizations maximize their potential for growth and success. This holistic strategy ensures that your marketing efforts are not only creative and impactful but also efficiently executed and integrated into your broader business framework.

As a Strategic Advisor at Impactable, the role focuses on identifying and addressing operational and marketing gaps to drive business growth and efficiency. This includes creating comprehensive strategies, developing intuitive processes, and providing the necessary tools for successful execution. Client-facing processes are thoroughly evaluated and enhanced, covering everything from onboarding to retention. Structured communications are implemented to significantly improve the client experience, ensuring clear, actionable insights into digital marketing results through simplified reports and regular meetings.Customized client services roadmaps are crafted based on a deep understanding of client goals, market research, data, and competitive analysis, providing clients with a vision for continuous business growth. Additionally, sales tools and processes for effective advertising campaign strategies are in development. Collaboration with internal teams fosters creativity and integrates comprehensive rationale into advertising strategies. The advisory role emphasizes coaching and supporting staff to enhance their effectiveness, drive client satisfaction, and ensure retention. By establishing methods for continuous evaluation of results and ongoing improvement plans, the company remains agile and competitive in an evolving digital market. This comprehensive strategic approach ensures that immediate improvements are achieved while building a foundation for sustained growth and success.

As a Senior Marketing Advisor at Invisible, I developed comprehensive marketing strategies and implemented robust marketing plans and processes to drive business growth and enhance market presence. I identified total addressable market (TAM), target audiences, and ideal customer profiles (ICP) to refine targeting and optimize marketing efforts. I also created a suite of sales tools, including presentations, case studies, battle cards, brochures, eBooks, and competitive analysis, to empower the sales team and improve conversion rates.My work involved defining industry priorities and developing detailed buyer personas to ensure effective engagement at all stages of the customer journey. I served as the marketing advisor on the Salesforce CRM implementation team to enhance customer relationship management and support data-driven marketing strategies. Additionally, I redesigned the company website and developed SEO-focused content, significantly improving online visibility and traffic.

At CSG International, I served as a Senior Marketing Advisor for the Field Service Management (FSM) division, driving significant growth and innovation in the telecom and cable industry. My strategic marketing initiatives resulted in a 30% increase in inbound activity, demonstrating the effectiveness of our outreach efforts.I developed comprehensive, SEO-optimized content across multiple platforms, including websites, sales collateral, emails, and social media. This content strategy enhanced CSG's digital presence and improved search rankings, making our solutions more visible to potential clients in the field service sector.A key achievement was the creation and implementation of channel partner onboarding and coaching programs. These initiatives were highly successful, exceeding sales lead quotas. This not only expanded our market reach but also strengthened our partner relationships, creating a more robust sales ecosystem.This experience underscored my ability to drive technological adoption, improve operational processes, and deliver measurable results in a complex, rapidly evolving industry.

At Corporate Spending Innovations (CSI), now known as Edenred Pay, I spearheaded comprehensive marketing strategies that significantly contributed to the company's growth and market presence. My role encompassed developing and implementing multi-faceted marketing initiatives that showcased CSI's highly secure payment products, which are designed to enhance compliance, mitigate fraud, and streamline reconciliation processes for our clients. By leveraging market research, product marketing, and targeted communications across various channels, I successfully increased sales and generated substantial revenue growth. My responsibilities included overseeing marketing operations, continuously assessing and refining existing initiatives, and crafting new strategies to expand our market share. I also focused on ensuring that CSI's message resonated effectively with our target audiences, utilizing a mix of advertising, public relations, and digital marketing techniques. Throughout my tenure, I maintained a strong emphasis on delivering the highest level of customer service, aligning our marketing efforts with the company's commitment to excellence and innovation in the B2B payments sector.

As the Executive Managing Director of Marketing, I led all aspects of conceptualizing and implementing market strategy to achieve ambitious marketing and revenue objectives. My role encompassed comprehensive business and market development, in-depth market research and planning, and setting the strategic direction for promotion and advertising initiatives. I coordinated closely with the sales team and provided dynamic leadership to the marketing staff, guiding day-to-day activities to ensure alignment with our overarching goals.My responsibilities included developing robust marketing plans, outlining strategies, tactics, and resource allocation to meet our targets. I spearheaded the design, development, and implementation of product and service line marketing initiatives, providing both leadership and support as needed. Conducting thorough market and competitor analyses was a key part of my role, informing our strategic decisions and positioning. I established comprehensive marketing metrics to track, measure, and analyze performance, ensuring data-driven decision-making across our marketing efforts. Additionally, I created and executed strategies for marketing communications, sales enablement, and demand generation, driving growth and enhancing our market presence.Exceptional communication and presentation skills were essential, allowing me to effectively convey our vision and strategies to both internal teams and external stakeholders, ultimately contributing to the company's success and market leadership.

At ACI Worldwide, I was responsible for crafting and executing the go-to-market strategy and plans for the payment switch division. AACI Worldwide powers electronic payments and banking for over 5,000 financial institutions, retailers, billers, and processors globally, processing $13 trillion in payments and securities transactions. As the Marketing Director for the payments switch division, I was responsible for transitioning customers from legacy technology to modern solutions, a critical initiative for enhancing operational efficiency and driving revenue growth. I successfully converted 38% of our customer base within the first year, resulting in over $50 million in additional revenue. This achievement not only demonstrated my ability to effectively communicate the value of our modern technology offerings but also highlighted my commitment to ensuring a smooth transition for clients, ultimately strengthening their satisfaction and loyalty to our services.Additionally, I gathered and analyzed product performance data, operational metrics, and win/loss analyses to identify gaps and needs. Leading cross-functional teams, I negotiated resources and deliverables across the organization to ensure cohesive execution of our marketing plans. This role required a strong blend of strategic thinking, leadership, and business acumen to effectively position ACI's broad range of solutions in payment processing, card and merchant management, online banking, fraud detection, trade finance, and electronic bill presentation and payment.

At SoftServe, a leading global outsourcing product and application development company, I served as Vice President of Global Marketing. In this role, I spearheaded the creation and implementation of corporate marketing strategies for software development services, partnering with key companies including independent software vendors and enterprises such as HP, BMC, Cisco, IBM, Good Technology, and Dell.My tenure was marked by significant achievements that drove company growth and market presence. I led a successful rebranding initiative that highlighted our key differentiators and shifted our messaging from a product feature/benefit focus to a customer value focus, resulting in a 35% increase in brand awareness. I developed a new strategic direction for the company, concentrating on four distinct technology areas: SaaS/Cloud, Mobility, Business Intelligence/Data Science, and Security as well as implementing a vertical market strategy focusing on Healthcare, Enterprise Technology, Retail, and Finance. Narrowing the company's focus proved highly effective, leading to a 42% increase in new customer revenue. We also launched a lead-to-revenue (L2R) marketing process that optimized lead value, velocity, and volume through improved collaboration between sales and marketing teams.My event strategy consistently exceeded lead generation objectives, achieving an impressive 40% conversion ratio of qualified leads to closed sales. Additionally, I established an integrated process spanning marketing, sales, and delivery organizations, leveraging prospect intelligence to drive multichannel communications, product/service development, strategic planning, and customer loyalty.