Mary Beth Findlay Sisti Email & Phone Number

Boston, Ma, Us

Mooresville, Nc, Us

Product and technology leader at a $96B home improvement company, focused on creating innovative, personalized digital product experiences for Lowe's website and app

New York, Us

The Advisory Board is a select group of B2B Marketing executives in e-Commerce services who assist and advise the B2B Online event team from WBR in the development and execution of that year's eCommerce & digital marketing events for manufacturers and distributors. Board members assist and consult in the overall strategic direction of the event, as well as identify and recommend leading/emerging topics and potential speakers.

Chicago, Us

Marketing web leader and product manager at GE Healthcare, a $20B medical technology company, overseeing company-wide content and design strategy, optimization, execution, and performance of 32 GEHealthcare.com sites across the globe. Leading a team of web channel strategists, UX, and designers, program and project managers, and optimization (SEO & A/B testing) managers, working in close partnership with developers and modality/region client teams, and peers across the Brand & Digital Marketing team.

Bedford, Massachusetts, Us

Leading the Web Experience and CRM/Email TeamsResponsible for owning and executing strategic web/e-commerce and CRM initiativesProduct manager for iRobot.com and all iRobot.xx sites across the globeStrategize, prioritize, and manage the roadmap of Products and Programs throughout the Web Experience and CRM practices

Bedford, Massachusetts, Us

Bedford, Ma, Us

Product manager, owning and executing EnterpriseDB’s web strategy, customer experience, and site optimization; Engaging prospective and existing customers while supporting account-based marketing programs;Creating the roadmap for the digital properties including the customer-facing website, partner portal, customer community, support portal and blog;Product manager developing digital strategy and roadmap to align with key personas and the buyer’s journey.Lead website design and development projects;Partnering with Marketing, Product, IT and external resources to improve user digital users' experiences;Driving website optimization program strategy to improve conversion rates;Recommending new technologies and approaches.Implementing and managing Agile process and web request backlog; andCreating intuitive performance dashboards and reporting to support ongoing optimization and decision making.

Somerville, Ma, Us

Overseeing the lifecycles of client projects, from sign off to site launch and beyondManaging client relationships, project timelines, feature sets, dependencies, and launchesCollaborating with developers, BAs, UI, UX, QA, sales, product, strategy, and design to deliver high quality implementations to clients

Somerville, Ma, Us

Washington, District Of Columbia, Us

Strategic and consultative subject matter expert helping marketing services clients define the business challenges they are trying to solveLed and coordinated all facets of a project/process to ensure consistency, standardization, collaboration, and organizational alignment towards the company’s business objectives. Ensured that timelines, performance metrics, budgets, and resource commitment levels are being met in projects that range from simple to complex.Worked closely with clients and key stakeholders from Research, Marketing, Sales, IT, and Editorial to ensure implemented solutions address the needs of the business and clients.Ensured all parties are aligned on outcomes, capabilities, risks, and limitations.Maintained the accuracy of project plans amidst changes in scope, task definition, resource estimates, and more.Conveyed all updates and potential risks through all levels of the organization.Responsible for enabling technology solutions whilst leveraging best practice methods to help manage products across their entire lifecycle

Washington, District Of Columbia, Us

As product manager, developed and maintained two new editorial products (eBooks and editorial webcasts) that have generated more than $1M revenue, as well as virtual career fairs, podcasts, in-person senior finance events, digital download products), case to execution Identified market opportunities, built business cases, and developed product timelines, educated sales team on selling points for new products, collaborated with marketing to develop sales sheets and marketing materialsManaged CFO’s LinkedIn page and moderated discussion submissions, Developed/launched new editorial and custom products while maintaining current products, composed and edited manuscripts, recruited webcast panelists and event speakers, moderated webcasts, conducted design work (information design)Led cross-functional project teams in the production of research, eBooks, microsites, and webcasts (e.g., IT, marketing, sales, research, freelance writers)Developed/launched new series of editorial events for senior finance executives on Big Data, cloud, and budgeting, emceeing events in Boston, San Francisco, New York

Washington, District Of Columbia, Us

Project managed finance-related research projects for clients like Prudential and Ariba, collected quantitative/ qualitative information on corporate finance topics, sourced /conducted interviews with CFOs, finance executivesProduced narrative accounts of research results (e.g., research reports, webcasts), analyzed survey results and interview transcripts, redesigned research report format with cover illustration and dynamic information design Studied information design with Tufte to rethink how to design charts for reports, designed PowerPoint slide decks for a global studyTasked by the SVP, Content to develop new eBook product to create additional revenue streams for company as ad sales declined, collaborated with freelance designers and IT to develop CFO eBook product and eBookstore.

Boston, Ma, Us

Term appointmentCo-authored and edited case studies for Senior Lecturer Lena G. Goldberg’s second-year MBA courses. • Researched and wrote on business law topics including corporate duties, torts, and contracts, working to make legal issues approachable to students without a legal background

Jd, Intellectual Property Law Concentration With Honors

B.A., Communication, College Of Arts & Sciences Honors Program