Mary Beth Folger Email & Phone Number

Nashville, TN, US

Chattanooga, Tennessee, US

New York, New York, US

Company background: Healthcare tech SaaS startup offering financial assistance and navigation platform for US healthcare providers, pharmacies, payors, and life sciences.- Led a small internal team, supported by external vendors, to deliver a comprehensive marketing program aligned with corporate objectives.- Redefined GTM strategy and ICP for expansion.

Tel Aviv, TEL AVIV, IL

Company background: Cybersecurity SaaS startup, FKA Cyberpion, offering External Attack Surface Management platform to enterprise accounts worldwide.- Managed the marketing and sales tech stack including Salesforce, HubSpot, Wordpress, ZoomInfo, LI Sales Navigator, LI Campaign Manager, Google Adwords- Developed demand and lead generation programs and.

Teaneck, New Jersey, US

Company background: Robotic Process Automation business unit within Cognizant Intelligent Automation serving US payors, providers, banking & financial services, and commercial insurers.- Led a small team responsible for executing all marketing functions for a business unit within Cognizant primarily serving enterprise healthcare, banking/financial.

Palo Alto, CA, US

Company background: SaaS startup offering Network Performance Management software to enterprise accounts in the US.- Created automated campaign sequences to target accounts and responsive nurture sequences, including a multi-vertical TechTarget program that generated $30M in marketing-attributed pipeline.- Developed partner marketing program including.

Sunnyvale, California, US

Company background: SaaS startup offering revenue management software to 3+ star hotels worldwide.Responsible for creating and executing marketing strategy, messaging, content, collateral, graphics, campaigns, lead nurturing, website updates, SEO, and sales enablement as the sole marketer at the company.

Nashville, TN, US

Company background: Cancer research and care arm of HCA Healthcare.- Managed a team responsible for the strategy and execution of digital activities including gathering and researching information that enhanced the value of the website and social media properties to all audiences, including employees, patients, community, physicians, potential recruits.

Hendersonville, TN, US

Company background: SaaS startup offering Central Reservation and Property Management technology to mid-sized hotels in the US. Acquired by Sabre Corp.- Led branding, social media and marketing efforts for four brands in the hospitality sector.- Developed demand and lead generation strategy targeting medium to enterprise hotels.- Owned the content strategy.

Company background: Healthcare startup operating in the DME sector. Company now closed.- Print collateral and communications design and inventory management - Brand development and management - HIPAA compliance pertaining to Marketing communications- Print and mail vendors, and ad agency management- Direct mail marketing strategy, design, and reporting.

Huntersville, NC, US

Company background: Technology startup offering variable data printing platform to SMEs in the beauty, telecommunications, and automotive verticals.- Brand development and management- Development of multimedia collateral for the financial, automotive, and beauty sectors- Website and franchise ad portal development - Internal communications- Marketing.

Nashville, Tennessee, US

Company background: Architecture firm providing services in healthcare, aviation, land planning, civil engineering and corporate architecture sectors.- Designed and developed responses to RFP for the healthcare, aviation, land planning, civil engineering and corporate architecture sectors- Brand management- Submittal preparation, i.e. paper selection.

Company background: Agency of record for Ashley Furniture.- Designed Ashley Furniture circular ads- Account management- Image manipulation via Photoshop- Pre-flighting - Pre-press and press checks

- Logo and business systems design- Account Management