Mary Beth Folger Email & Phone Number

Nashville, Tn, Us

Chattanooga, Tennessee, Us

New York, New York, Us

Company background: Healthcare tech SaaS startup offering financial assistance and navigation platform for US healthcare providers, pharmacies, payors, and life sciences.- Led a small internal team, supported by external vendors, to deliver a comprehensive marketing program aligned with corporate objectives.- Redefined GTM strategy and ICP for expansion into multiple healthcare verticals, including IDNs, hospitals, practices, specialty/infusion/retail pharmacies, and life sciences. - Developed annual marketing plan, demand and lead generation strategies, including content/PR strategy, messaging frameworks, supporting collateral, and sales enablement materials.- Developed and executed multi-tiered ABM campaign strategy generating 14% of total pipeline in the first year.- Performed technical SEO, competitive keyword analysis, and refreshed messaging on website to increase traffic by 150% and lead generation by 444%, which yielded 60% of total pipeline.- Developed account cross-sell/upsell expansion strategy, including account/buying team identification and mapping.- Created custom presentations, materials and enterprise sales proposals.- Implemented HubSpot to improve integration across the commercial tech stack and led optimization efforts to better support commercial and customer success functions.- Conducted competitor analysis and synthesized findings for the commercial organization.- Lead product marketing and client communication functions, including the development of user guides and a knowledge base for current clients. - Developed trade show strategy with an emphasis on speaking engagements and awards with industry-specific organizations that yielded 16% in total pipeline. - Oversaw responses to requests for proposal and created an RFP repository to support consistency and accuracy in sales-generated responses.

Tel Aviv, Tel Aviv, Il

Company background: Cybersecurity SaaS startup, FKA Cyberpion, offering External Attack Surface Management platform to enterprise accounts worldwide.- Managed the marketing and sales tech stack including Salesforce, HubSpot, Wordpress, ZoomInfo, LI Sales Navigator, LI Campaign Manager, Google Adwords- Developed demand and lead generation programs and strategies, including multi-vertical ABM campaigns to enterprise accounts - Developed and managed review sites and tech partners portals (AWS and Microsoft)- Developed all collateral and sales enablement materials- Supported sales proposals and RFPs- Website admin and completed website redesign with support from vendor- Led partner and product marketing functions- Managed social media strategy and social media specialist- Managed marketing and sales vendors including outsourced BDR function

Teaneck, New Jersey, Us

Company background: Robotic Process Automation business unit within Cognizant Intelligent Automation serving US payors, providers, banking & financial services, and commercial insurers.- Led a small team responsible for executing all marketing functions for a business unit within Cognizant primarily serving enterprise healthcare, banking/financial services, and insurance clients.- Conducted TAM and competitive analysis to refine commercial targets and approach.- Developed GTM strategy, positioning, annual marketing plan, budgets, messaging, positioning, website, collateral, social media, and campaigns.- Developed vertical-specific ICP profiles, messaging, and sales enablement materials.- Developed and managed strategic partnerships for the BFS vertical.- Managed procurement of vendors and ongoing relationships.- Led a corporate rebranding project as well as the marketing activities around the launch of a new vertical product.- Managed industry analyst relations and developed responses for Gartner, Everest Group, Forrester, and HFS Research reports.- Managed trade show strategy and coordinated event logistics.

Palo Alto, Ca, Us

Company background: SaaS startup offering Network Performance Management software to enterprise accounts in the US.- Created automated campaign sequences to target accounts and responsive nurture sequences, including a multi-vertical TechTarget program that generated $30M in marketing-attributed pipeline.- Developed partner marketing program including educational webinars, SPIF campaigns, and sales enablement materials.- Developed sales outreach templates and built automated workflows and smart lists to route engaged leads to them in real-time.- Built reports and dashboards to track database health, campaigns, trade shows, social engagement, as well as ad hoc reporting to present success metrics and KPIs.- HubSpot and SFDC administrator- Managed data integrity, segmentation and subscription management- Developed and enforced best practices with regards to database management, email marketing (segmentation, aging, engagement, saturation), personas, buyer's journeys, etc.- Managed social media accounts across the organization (LiveAction and Savvius), including events, webinars, product releases, content releases, press releases, and engagement.- Co-led the integration of two SFDC and two HubSpot instances following a company acquisition.

Sunnyvale, California, Us

Company background: SaaS startup offering revenue management software to 3+ star hotels worldwide.Responsible for creating and executing marketing strategy, messaging, content, collateral, graphics, campaigns, lead nurturing, website updates, SEO, and sales enablement as the sole marketer at the company.

Nashville, Tn, Us

Company background: Cancer research and care arm of HCA Healthcare.- Managed a team responsible for the strategy and execution of digital activities including gathering and researching information that enhanced the value of the website and social media properties to all audiences, including employees, patients, community, physicians, potential recruits, etc., with the goal of motivating users to utilize it as a major source for information and decision-making. - Effectively oversaw design and content updates to website, advised online communications specialist on changes to ensure brand standards for timeliness and quality are met.- With Director of Marketing & Communications, developed and implemented strategies and realistic budgets for maintaining, promoting and managing digital presence. Developed and monitored evaluation tools to track digital asset effectiveness, and responded to indicators as necessary. - Wrote, maintained and enforced company brand use and web policies in conjunction with marketing leadership. Managed content and style of website and social media channels to maintain a consistent, high-quality online presence. - Worked collaboratively with external and internal design teams, consultants and content providers, etc., to develop and implement web-based marketing strategies and tactics. - Managed online centralized marketing portal utilized by employees and partnering cancer programs to ensure timely updates of marketing materials both for digital and print utilization.- Led updates for content of corporate areas as well as brand identity guidelines to intranet sites, and regular postings to related intranet materials used by internal stakeholders to ensure adherence to brand standards.- Produced new pages or visuals for website or social media channels. Served as a resource to guide new web page creation. Ensured adherence to corporate graphic standards, editorial standards and web standards are met.

Hendersonville, Tn, Us

Company background: SaaS startup offering Central Reservation and Property Management technology to mid-sized hotels in the US. Acquired by Sabre Corp.- Led branding, social media and marketing efforts for four brands in the hospitality sector.- Developed demand and lead generation strategy targeting medium to enterprise hotels.- Owned the content strategy and developed website messaging and blogs to improve search engine ranking.- Designed print collateral, web graphics, email campaigns, and trade show promos.- Wordpress website maintenance and development, including technical SEO.- Marketing Communications planning and implementation.- Developed a client resource library for small hotels to improve their digital presence, including guides for improving search engine ranking/visibility, Google business profile, profile and visibility in OTAs (Expedia, Kayak, etc.), website content, photography, social media, AdWords guide, etc.

Company background: Healthcare startup operating in the DME sector. Company now closed.- Print collateral and communications design and inventory management - Brand development and management - HIPAA compliance pertaining to Marketing communications- Print and mail vendors, and ad agency management- Direct mail marketing strategy, design, and reporting- Copywriting- Corporate and product photography- Package design- Website management via CMS- Email marketing- IT project liaison for Marketing

Huntersville, Nc, Us

Company background: Technology startup offering variable data printing platform to SMEs in the beauty, telecommunications, and automotive verticals.- Brand development and management- Development of multimedia collateral for the financial, automotive, and beauty sectors- Website and franchise ad portal development - Internal communications- Marketing strategy - Direct mail

Nashville, Tennessee, Us

Company background: Architecture firm providing services in healthcare, aviation, land planning, civil engineering and corporate architecture sectors.- Designed and developed responses to RFP for the healthcare, aviation, land planning, civil engineering and corporate architecture sectors- Brand management- Submittal preparation, i.e. paper selection, laminating, binding- External vendor management for special projects

Company background: Agency of record for Ashley Furniture.- Designed Ashley Furniture circular ads- Account management- Image manipulation via Photoshop- Pre-flighting - Pre-press and press checks

- Logo and business systems design- Account Management