Mary Beth Kelm Email & Phone Number

Carefree, Az, Us

Scottsdale, Arizona, United States

Scottsdale Arizona

Phoenix, Arizona Area

Results Focused Purpose - To Drive Your Business Forward; We put heads in beds, seats in seats and customers through your doors in the most profitable way; we market your destination; elevate your business in search; assess your business in all distribution channels; create and implement strategies to grow your revenues profitably; throughout the process, we’ll help you define, protect and defend your brand and eliminate online brand abusers. In all ways, we work side by side with you to amplify your results.

Phoenix, Az

Hired in a start-up capacity to define and create an eCommerce department including vision, strategy, staffing and execution. Promoted to Senior Vice President eCommerce in 2006 and expanded the scope of responsibilities over the course of four years. Managed $50MM+ annual budget for largest division in the company which included eCommerce, Marketing, Worldwide Reservation Centers, Global Sales, Revenue Management, Customer Service and Database Management. Directed strategy for $2.2 billion annual revenue production for 5,000+ hotels worldwide. Led a team of 1100 employees based in four states with engagement and retention levels well above company average. Visionary and driver for revenue management and pricing discipline ultimately putting real-time business intelligence in operator's hands.Senior Vice President eCommerce, Global Distribution, Marketing & Sales (2009-2010)Senior Vice President eCommerce & Worldwide Distribution (2007-2009)Senior Vice President eCommerce (2006-2007)Vice President, eCommerce (2002-2006)Additional Leadership Work:Chair - Reservation & Technology Committee, Choice Hotels Owners CouncilCo-Chair - Marketing Committee, Choice Hotels Owners CouncilChair - Women's Business Alliance, Choice Hotels InternationalBoard Member - HEDNA (Hotel Electronic Distribution Network Association)Frequent Panelist and Speaker at Industry Conferences:Hotel Owner, Brand, Regional and Global conferencesAmericas Lodging Investment Summit (ALIS)The Lodging Conference

Phoenix, Az

Held positions of increasing responsibility throughout a 9-year career of success. Built a marketing, sales and distribution strategy to target growth from global travel agent community, leveraged GDS systems, built a centralized commission payment system and ultimately pioneered a global internet strategy. Additionally enabled connectivity through the development of a global intranet for 40+ offices worldwide creating economies of scale and knowledge sharing across the globe.Vice President eCommerce (2000-2002)Managing Director, Intermediary & Interactive Marketing (1995-2000)Director Global Distribution & Travel Agent Marketing (1994-1995)Manager Travel Agent Marketing (1993-1994)