Mary Beth Larkin Email & Phone Number

Inlarkin.Com

My vision: Maximize sales potential by delivering collections that collectively convey your brand DNA and that appeals to a global lifestyle of ease and edge that will naturally connect with your customer.My expertise: • I have a great depth for understanding and diluting trends to fit the appropriate demographic.• Because of my broad design background I have the creative foresight to bring a different spin to trends to keep your assortment looking altogether different from the competitors.• My experience of being an entrepreneur will fuel growth and my leadership will cultivate passion and ultimately deliver outstanding product that will result in expanding your customer base and providing a consistent brand and image.

eMBe is a line of contemporary, sophisticated women’s sportswear that emphasizes comfort and function with a sensual sport aesthetic. Larkin who draws inspiration from the city she lives in, maintains the collection embodies Santa Barbara by capturing the “essence of an understated cosmopolitan lifestyle.” Her experience at A/X has prepared her for the next venture of starting a business. Her track record of overwhelming success and extensive experience at a premier design company made her uniquely qualified to develop and sell a new style of clothing.eMBe Design Group Inc. — Founder / President / Designer January 2005 – May 2010• Launched eMBe, a contemporary women’s brand that takes a relaxed approach to design, conveying an effortless sleek sensibility that embodies comfort and function. • Successfully managed all aspects of business operations: design direction, product management, finance, inventory control, forecasting and seasonal buy plans, merchandising design for collection planning, monitoring and re-forecasting inventory purchases, production, accounting, sales, and distribution staff.• Oversaw sales and marketing from concept to completion: production and proofreading of catalog and brochure to ensure style and price accuracy, strategizing inventory purchases, SKU set-up and competitive pricing, analyzing freight and duty expenditures.• Oversaw factory production in Hong Kong, Macau, and China from designs to fabrications to finishes.• Delivered product to high-profile stores including Barneys New York, Fred Segal, Ron Herman, Henri Bendel, Intermix, and 60 additional doors. • Received industry accolades and press coverage: *Women’s Wear Daily branded eMBe a “Fall Hit” in its Fashion Coterie Highlights feature of 2008. *Sportswear International stated, "eMBe is one of the best new women's wear collections in the world today."

Greater New York City Area

• Drove A/X Armani Exchange’s product to new levels of quality by enhancing design range, appeal and value, resulting in growing the division’s annual sales from $7M to $20M.• Expanded production in Hong Kong, Portugal, Brazil and the United States, which has ultimately refined A/X Armani Exchange’s product by injecting healthy competition among manufacturers. • Streamlined production and reduced cost by expanding production to 50% in the U.S.• Joined forces with technical design team to establish block library and garment efficiency concerning fit and price.• Reached a 70.2% sell-through by expanding and diversifying manufacturing and production.• Increased sales of A/X women’s tee’s by 7.4% to plan and +23.6% over previous year.• Improved men’s tee’s retail sales at A/X by 16.1% over previous year.

Greater New York City Area

• Revolutionized the basic logo tee program by redefining A/X’s identity, creating edgy forward-thinking graphic designs that corresponded directly to A/X seasonal lines, and ultimately growing sales:→Women’s tee’s retail sales increased +7.4% to plan and +23.6% over previous year→Men’s tee’s retail sales increased +16.1% over previous year.• Produced sketches, illustrations for presentation packages to Giorgio Armani

Greater New York City Area

• Involved in all stages of research, design and development across all catagories• Produced clear and detailed technical sketches• Communicated technical and creative ideas to Hong Kong• Sourced knitdowns and trimmings• Created mood and trend boards• Produced sketches, illustrations for presentation packages to Giorgio Armani

Greater New York City Area

• Involved in all stages of research, design and development across all catagories• Performed garment style analysis based on trend and market needs• Trained in vendor and sales analysis• Produced sketches, illustrations for presentation packages to Giorgio Armani

Greater New York City Area

• Developed two full lines of men’s and women’s woven, knit, and accessory designs from concept to finish: sold exclusively at The Four Seasons, Bali and Singapore; Hard Rock Hotel, Bali; Parrot Cay, Turks and Caicos; Cocoa Island, Maldives; and Metropolitan Hotel, Bangkok.• Succeeded in becoming the sole designer for this area, which encompassed multiple tasks, including: specing, fitting, and modifying first through final production.