Mary Beth Micucci, Des Email & Phone Number

United States

United States

Lead all association efforts in the identification, design, and execution of learning initiatives and instructional content by establishing a comprehensive curriculum, both in-person and virtual, that meets the needs of NAFA’s various constituents. Responsible for ensuring the success of NAFA’s credentialing and recognition programs, including the Certified Automotive Fleet Manager (CAFM) program, and other certification and assessment-based certificate programs.

Solution-oriented and results-driven learning and development expert with a unique skill set of both instructional design and digital event management experience. Exceptional analytic skills, and the ability to solve problems through collaboration and a growth mindset. Strong organizational and communication skills. Excellent technical writing and editing abilities. Superb client service capabilities. Instructional Designer with proven leadership to help organizations achieve their business objectives. Work with internal team leads, clients, and subject matter experts to create, curate, and implement effective and relevant learning content. Utilize adult learning theories to build and facilitate custom learning solutions.Digital Event professional providing organizations expert counsel and management to accomplish key goals and objectives for virtual and in-person events. This includes needs analysis, strategy, implementation, and ROI measurement. Published author and known speaker on digital event strategies, audience engagement, and monetization.

Greater Chicago Area

Developed overall strategy for the HIMSS Learning Center, the premier library of health IT content, featuring leading industry solutions and a professional community. Created new products, built and maintained partnerships with strategic stakeholders and subject matter experts to produce differentiated and high-quality content. Tracked key metrics and ensured content decisions are data-driven and customer-focused to achieve the established goal. Conceptualized and implemented content strategy to drive, retain and engage the target audience in the Learning Center, which has been named one of the top 100 Learning Organizations in 2016 from Elearning! Media Group.

Greater Chicago Area

Led and provided strategic oversight to the development of all digital event initiatives, including virtual events, webinars and the eLearning Academy, an online resource of educational material and courses. Worked with industry experts to determine educational programming. Provided strategic guidance to executive management on virtual trends and practices.

Greater Chicago Area

Led two of the three distance education programs, including the Virtual Conference and Expo (VCE) and webinars. Improved both programs, creating greater efficiencies and revenue-generating opportunities.

Greater Chicago Area

Developed and managed educational webinars.

Greater Chicago Area

Responsible for overall development of Us TOO prostate cancer support groups and chapters (over 325), including new chapter development coordination with the Center for Disease Control grant. Wrote Chapter Leader Newsletter (bi-monthly). Coordinated the annual chapter database survey. Staff contact for Regional Directors which included organizing quarterly conference calls and the management of the annual Regional Directors Conference. Oversaw the development of the Bone Health brochure. Served as staff liaison for Chapter Advisory Panel.

Greater Chicago Area

Planned, developed, and managed new and on-going seminars and conferences for healthcare professionals. Developed and coordinated new educational programs with HIMSS Chapters and other organizations. Established and maintained quality outcomes, and demonstrated the need for educational offerings.

Greater Chicago Area

Coordinated the educational program for the world’s largest medical meeting. Oversaw, proofed and produced multiple printed pieces, including the conference program; and managed the Program Office at this annual conference. Worked closely with multiple committees and volunteer leadership. Organized the Associated Sciences Consortium Workshop. Managed educational programs for multiple society accounts.