Mary Beth Berberich Email & Phone Number

Erlanger, Ky, Us

Kahilla is a private digital network that offers transformative leadership development at scale through executive coaching, courses, and community. We help leaders reach their next peak — and keep rising. #StepUpReachDown

Covington, Ky

I lead a cross functional team of graphic designers who support the Workplace Investing Sales process with the creation of custom RFPs and meeting materials. We also partner with our relationship management organization to streamline the presentations for their client meetings. The team strives to deliver a unique and innovative experience for our current and future clients.

Covington, Kentucky, United States

I am responsible for leading two teams that support the Fidelity Workplace Investing sales teams and business partners. We deliver on-point creative collateral throughout the sales process and engaging database content for our sales proposals.

Covington, Kentucky

I led a team of cross-functional team of graphic designers and proposal consultants dedicated to the creation of custom proposals and presentation materials. We were responsible for delighting our sales and relationship management partners with the proposals and other custom designed elements.• Led a team that develops premier materials for sales, retention and relationship management. • Collaborated with Tribe and COE leaders to collaborate on efforts to tell the Fidelity story digitally. • Inspired change to the process, tools, and materials to ensure that Fidelity is viewed as the leading benefits provider.• Established short and long-term goals, priorities, and quality metrics with both teams so that we were constantly improving• Partnered with the Proposal Director to actively address and resolve resources and workflow issues. Also, for the quality and timeliness of the team’s product outputs ensuring team members meet specific client requirements and broader needs.

Covington, Ky

I led a team of graphic designers who support custom RFP and presentation materials for sales teams. We are continually looking for ways to innovate, design, and implement an innovative experience for our clients and business partners.• Built a high-performing design team to drive a highly engaging, meaningful experience for our strategic and top tier clients and prospects• Delivered key content design for our sales teams; led a team to create compelling and meaningful stories through a highly creative, highly custom presentation experience• Managed the end-to-end sales meeting experience in support of business goals and objectives• Drove strategy around technology, tools, training required—including selecting the right technology and tools

Covington, Kentucky

• Worked with the cross-functional teams during the Rebid Sales process to identify business needs, interprets those needs into a creative strategy and executes agreed upon deliverables for sales presentations.• Created custom presentations, proposal and presentation covers, brochures, and other collateral to support Rebid Sales process.• On-boarded and coached second Rebid Creative Consultant to deliver high quality and custom sales materials.• Collaborated with Sales and the Relationship Management organization to manage the presentation process and lead slide design as well as the various iterations of the presentation decks.• Contributed to the cross-functional Project Hopper team to brainstorm and help implement tools to be used by the Strategic Sales team and aid in the creation of an innovative sales experience for our customers.

Erlanger, Kentucky, United States

Self-owned design company serving those who want to increase their brand visibility.• Creates packaging, brand development, Wordpress websites, marketing collateral and advertising projects from start to completion.• Manages budgets and printing or other outside vendor relationships that are needed.• Develops innovative design solutions and provides design support on pre-established directions• Advises clients on creative strategies for their marketing communications plan Clients include: RCSN - Executive Search + Leadership Consulting, Cincinnati Area Doula Society, Salvey Sticks, University of Cincinnati, potluckily.com, Cincinnati Placenta Encapsulation Services, Love n Fluff Marshmallows and Rock n' Aspire.

Cincinnati Area

Design packaging for various brands at United Pet Group (a division of Spectrum Brands) like FURminator®, Dingo®, Nature's Miracle®, LitterMaid® and PetNation.• Managed the global design for United Pet Group’s brands to ensure consistency and accuracy.• Collaborated with brand management team to meet design objectives for packaging, POS and other promotional programs.• Coordinated with sourcing team and package engineers to meet design objectives and deliver projects on time and on budget. • Provided leadership and support to Associate Designers and helped motivate the team by staying up-to-date on design trends. • Responsible for a new package design for Dingo®’s USA sourced Chicken Jerky that grossed over $7MM in WalMart in 2014 FY.• Designed packaging for new Nature’s Miracle Scent Release Training Pads which generated $1.85MM of 4.3MM total sales for UPG Pad Sales in 2013 FY.

Cincinnati, Ohio Area

• Developed and executed branded materials and marketing communications for Marketing Directors across the Fifth Third footprint. Experience includes: in-branch collateral, assets for 53.com, online banner ads, program logos, product promotional materials, event materials and newsletters• Partnered with internal clients to develop collateral to promote initiatives to employees and customers within Fifth Third Bancorp.• Managed relationship with internal clients on each job to insure timely feedback, approvals, and delivery of final art to selected vendor. • Collaborated on internal department teams to encourage a culture of positive learning and growth. • Completed over 606 jobs as one of three designers in first year on the Creative Services Team and saved the Bank over $1MM in agency fees

Created custom printed pieces to promote clients’ services and products. Experience includes: brochures, in-store signage, print ads, photography, and illustration. Also, led the development for client's electronic media and online communication objectives. Experience includes: email marketing, online ads, video art direction, websites, content management systems and social media.

Marketing firm specializing in business to business marketing and advertising needs.I started at Intrinzic after I graduated from Art Academy of Cincinnati. I have since been promoted to a Senior Graphic Designer, giving me more opportunities to concept initial creative for many of our clients.

Cincinnati, Ohio

• External Marketing Consultant, PUR Purifier of Water • Conducted critical customer and competitor research leading to the development of specific target markets• Developed marketing plan outlining target, objectives, and rationale for strategies based on market research• Created messaging and positioning to a selected target, and developed an execution plan for the distribution program for the product.

This was my first real-world experience as a graphic designer. Worked as the intern while still in school and assisted other designers in the firm with concepting and implementation of various package designs.

Master Of Science - Ms

Ms

Bfa

Education record