Marybeth Profrock

Marybeth Profrock Email and Phone Number

Fractional CMO | Global Product Marketing | Accelerate strategy and execution in life sciences technology @ IQVIA
Marybeth Profrock's Location
Greater Philadelphia, United States, United States
Marybeth Profrock's Contact Details

Marybeth Profrock personal email

n/a
About Marybeth Profrock

I am an experienced marketer who can develop and drive strategy while also knowing how to get things done - the right things done for your business - quickly and with measurable results. Whether your marketing team is in disarray, marketing leaders have left the business unexpectedly, or marketing just isn't working for you and you don't know why. Let's have a conversation.For over 25 years, I've been in a number of marketing leadership roles and am passionate about demonstrating marketing value as a critical partner to the business. Alignment is paramount! Sales-marketing alignment, product-cross functional team alignment, etc. Marketing strategy is the direct correlation of business strategy. I am agile, resourceful, collaborative, and performance driven. Constantly evolving to the needs of the business in order to fuel the stages of growth. I am a customer-advocate. Always striving to better understand the customer. Crafting solutions to their problems. Asking, why should they care, what’s at stake for them and uncover unmet needs. I synthesize and translate complex technical content for market-ready voice of customer. Encouraging and reassuring teams with confidence and not afraid to get my hands dirty putting in the work. With strong analytical problem-solving skills, I thrive on the details to figure out the WHY. I know how to navigate the complexities moving from current state to future state relying on data-driven strategies. Working with all aspects of the company/product ecosystem, ensuring voice of customer is clear and compelling, and team members voices are heard, understood and feedback is valued. I will help you gain focus and clarity on your strategy, better understand your customer and their behavioral preferences, and execute optimal programs to engage with them. Cut through the noise in the competitive landscape with compelling narratives.

Marybeth Profrock's Current Company Details
IQVIA

Iqvia

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Fractional CMO | Global Product Marketing | Accelerate strategy and execution in life sciences technology
Marybeth Profrock Work Experience Details
  • Iqvia
    Director, Global Marketing, Analytics & Consulting Commercial Solutions
    Iqvia Jul 2024 - Present
    Durham, North Carolina, Us
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  • Iqvia
    Global Product Marketing Life Sciences Tech Consultant
    Iqvia 2018 - Present
    Durham, North Carolina, Us
    * Global Product Marketing lead for Analytics & Consulting business portfolio. Develop Marketing strategy, GTM plans, messaging frameworks and campaigns to increase awareness and engagement. * Messaging platforms for Commercial Transformation and Client Engagement Platforms (CEP) across six pillars. Focus on customer pain points, what's at risk and quantify measurable impact. * Launch Excellence marketing messaging platform. Synthesize information across multiple sources, stakeholder and customer feedback to create new compelling customer-value messaging. Includes value prop, elevator pitch, key themes, reasons to believe, competitive differentiation for 2023 campaigns. Define Think-Feel-Do with buyer persona messages and account-based marketing.* Global Marketing Lead for Enterprise Information Management and Performance Management & Insights portfolios within IQVIA Technology Solutions Group. Manage marketing strategy and GTM plans by customer segmentation. Increase awareness and engagement with targeted campaigns, web optimization and social strategies for growth.* Partner marketing within EIM pillar. Co-marketing partner plans, co-sponsored events and demand generation campaigns and QBRs for alignment and accountability.
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  • Bracken
    Fractional Chief Marketing Officer And Account Strategist
    Bracken 2023 - Present
    Newtown, Pennsylvania, Us
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  • Rebound
    Global Product Marketing Leader And Account Strategist
    Rebound Mar 2018 - Jun 2024
    Philadelphia, Pa, Us
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  • Clario
    Global Product Marketing Life Sciences Tech Consultant
    Clario 2021 - 2022
    Philadelphia, Pennsylvania, Us
    * Global product marketing leader for Respiratory and Cardiac Safety business areas* Marketing strategy, GTM planning and execution to support product launches, demand & lead generation, website optimization and digital health. * Develop and execute marketing strategy, messaging platforms, content and communications strategy.
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  • Logicalis
    Vp Of Marketing
    Logicalis Jan 2017 - Feb 2018
    Maidenhead, Berkshire, Gb
    * Managed marketing strategy and program execution.* Developed and implemented Regional Marketing Plans aligned to corporate strategy.* Managed launch of company rebrand (new website, blog, videos, graphics, content dev).* Improved digital presence and engagement models to increase client acquisition.
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  • It Industry
    Independent Marketing Consultant
    It Industry Jan 2016 - Jan 2017
    Align Marketing strategy with Business strategy for implementation, transformation and growth.
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  • Anexinet
    Vp Marketing
    Anexinet May 2004 - Jan 2016
    Blue Bell, Pa, Us
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  • Content Data Solutions, Inc.
    Director, Business Development & Strategic Alliances
    Content Data Solutions, Inc. 1999 - May 2004
    Horsham, Pa, Us
    View

Marybeth Profrock Skills

Crm Strategic Partnerships Enterprise Software Sales Operations Management Marketing Program Management Sales Seo Channel Partners Go To Market Strategy Training Social Media Business Process Partner Management Demand Generation Customer Relationship Management

Marybeth Profrock Education Details

  • Penn State University
    Penn State University
    Specialty In Services Marketing

Frequently Asked Questions about Marybeth Profrock

What company does Marybeth Profrock work for?

Marybeth Profrock works for Iqvia

What is Marybeth Profrock's role at the current company?

Marybeth Profrock's current role is Fractional CMO | Global Product Marketing | Accelerate strategy and execution in life sciences technology.

What is Marybeth Profrock's email address?

Marybeth Profrock's email address is ma****@****ios.com

What is Marybeth Profrock's direct phone number?

Marybeth Profrock's direct phone number is +161044*****

What schools did Marybeth Profrock attend?

Marybeth Profrock attended Penn State University.

What skills is Marybeth Profrock known for?

Marybeth Profrock has skills like Crm, Strategic Partnerships, Enterprise Software, Sales Operations, Management, Marketing, Program Management, Sales, Seo, Channel Partners, Go To Market Strategy, Training.

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