MB2C provides management consulting to nonprofits with a focus on institutional planning; organizational efficiency; revenue optimization; marketing and communications strategy and planning; and campaign strategy, management, and evaluationRepresentative Client List: Brooklyn Academy of Music, American Ballet Theatre, More in Common, Ballet Arizona, Midsummer Mozart Festival, Silicon Valley Community Foundation, Sonoma County Repertory Theater

Oversaw marketing strategy for the organization's groundbreaking One Small Step initiative that brings strangers together from across the political divide to remind us of our shared humanity. Directed marketing and communications activities to support our work in three U.S. Model Communities as well as the concept development and campaign strategy for the organization's first national public service campaign.

Led StoryCorps’ marketing and branding strategy, overseeing the organization’s audience expansion, content distribution, revenue growth, and customer service initiatives with an emphasis on growing national awareness of StoryCorps and its content. Responsible for positioning StoryCorps as an enduring national institution fostering a culture of listening across the nation and emphasizing that every life and every story matter equally. Led an internal team of nine responsible for StoryCorps’ overall messaging across all of its external communications; for driving participation in StoryCorps programs; for supporting institutional efforts to grow earned and contributed revenue; for growing engagement and reach on StoryCorps’ digital platforms; for providing a superior participant and audience experience; and for envisioning and brokering high-visibility content partnerships.

Provided interim leadership and oversaw marketing and branding strategy for StoryCorps, a national media company dedicated to fostering a culture of listening in the United States.

Directed all marketing/communications, visitor experience, and education/audience engagement activities for OMCA, a museum, garden, and gathering place in the heart of Oakland. Dedicated to building trust and understanding between visitors from diverse backgrounds, OMCA attracts more than 400,000 visitors annually to its Galleries of California Art, History, and Natural Sciences, and to its popular Friday Nights at OMCA weekly block parties.

Member of executive leadership cabinet and responsible for all marketing, communications, digital strategy, publications, merchandising, and customer service/sales activities for one of the nation's leading professional ballet companies. Generated $23MM+ in ticket and merchandise revenue against an organizational budget of $50MM. Led team of six direct reports and a department of 26. Jointly oversaw audience engagement/adult education activities and programs in collaboration with the Director of Education and Training as part of a strategy to retain audiences and attract new segments. With other executive leaders and in partnership with SF Ballet Board of Trustees, crafted and implemented institutional strategy as part of a program called Strategic Alignment. Strategic Alignment marries bold cross-functional and innovative revenue-generating strategies with expense reduction/increased efficiencies through implementation of lean operations practices. Oversaw all related internal communications efforts. Accomplishments:Participated in leading Strategic Alignment initiatives that resulted in $4.2MM in incremental revenue/cost savings in four yearsIncreased earned revenue by 30% while reducing cost of sale from .24:$1 to .19:$1.Led young audience development initiatives that resulted in an increase in audience under age 45 from 16% to 25% of total in two years.Spearheaded the company’s participation in the first-ever World Ballet Day LIVE, a global 24-hour live stream event (with Australian Ballet, Bolshoi, Ballet, Royal Ballet, and National Ballet of Canada); secured partnership with Facebook that doubled viewership in year two, achieving 3M+ live and capture viewsPartnered with Westfield San Francisco Centre to develop “Nutcracker Under the Dome”, a sophisticated projection mapping video installation which played on the mall’s iconic glass dome during peak shopping hours for 5 consecutive holiday seasons promoting the organization’s annual production

Managed all marketing, digital marketing, social media, community relations and visitor services activities for the museum. A member of senior staff and the strategic planning team. Responsible for generating $14 million in admissions-related revenue and achieving annual attendance of 550,000.

Oversaw strategy, planning, and execution for special projects including the opening of the new Rooftop Garden and advance planning for the museum's 75th Anniversary celebration.

Oversaw all marketing, communications, promotions, and sales efforts for $8.5 million multidisciplinary contemporary art center that presented a wide range of visual arts, film, performance, and community programs.

Planned, implemented and oversaw all marketing, PR, publications and sales activities for a $3.3 million professional theater company.