Mary Beth Lucy Email & Phone Number

Atlanta, GA, US

Atlanta, GA, US

-- Managed communication, social media and content strategies for the Executive Leadership Team, representing the Presidents of Sales, Marketing, Operations, Communications, Supply Chain Solutions, Legal, Finance, DE&I and Human Resources.-- Provided content support for international and domestic Presidents, Vice-Presidents, Directors and Managers..

Atlanta, GA, US

• ️ Launched UPS Social, an executive advocacy program for global executives.
• ️ Activated social ambassadors and expanded their engagement as external influencers on LinkedIn and Twitter.
• ️ Supported C-suite and global executives with the creation of thought leadership content to promote UPS's campaigns, new products, facilities and innovations.
• ️ Developed social media strategies for executive leadership, management and PR segment managers. Increased targeted social campaigns and integrate across channels.
• ️ Provided executive social media training.

• Media Relations:
• ️ Managed all public relations activities, media interviews, filming and photography shoots.
• ️ Fielded media requests and served as the hospital's primary spokesperson.
• ️ Wrote and distributed news releases and secured strategic media placement in local, regional and national print, television, web and radio outlets.
• ️ Produced all external communications on social media sites.
• ️ Implemented strategies to promote physicians in key service lines.

• ️ Managed editorial staff, production and distribution of alumni magazine.
• ️ Developed editorial content, wrote and edited feature articles.
• ️ Managed content across multiple platforms including University web pages, digital editions and social media.
• ️ Developed strategic print and online marketing plans.

• ️ Managed production of all internal and external University publications including: Ascension research magazine, the College of Education magazine, the Jiann-Ping Hsu College of Public Health magazine, the School of.
• ️ Collaborated with deans to develop editorial content for publications; wrote and edit feature stories.
• ️ Developed strategic internal and external communications initiatives for print, media relations, marketing, crisis communications and social media.
• ️ Principal writer for University Advancement communications Projects include Capital Campaign materials, the President's Annual Report and the Georgia Southern University Foundation Annual Report.
• ️ Speechwriter for University president and the administration.
• ️ Developed and produced University President's newsletter and Georgia Southern University Foundation President's newsletter.

• ️ Writer and editor for the Office of Marketing and Communications. Projects included writing articles for Georgia Southern magazine and other University publications, brochures, websites, news releases and advertising.
• ️ Speechwriter for the President and other senior administrators.
• ️ Worked with subject matter experts in all University colleges and departments on a variety of research and technical subjects.
• ️ Developed social media content.
• ️ Scriptwriter for University news videos.

• ️ Writer for Islands Closeup, Business in Savannah (BIS), Accent and Metro sections.
• ️ Wrote stories covering higher education, business, city government, arts and entertainment and sports.

• ️ Editor of Island Living News and news reporter for the Business Report and Journal.
• ️ Wrote feature stories, developed story budgets, assigned photography, collaborated with design team and managed production.
• ️Completed news stories about local government and the economy.

• ️ Founding member of Savannah Magazine editorial staff. Contributed to development, vision, communications strategy, design and editorial standards of new city magazine.
• ️ Supervised editorial staff and freelance writers and photographers; managed production and distribution of publication.
• ️ Developed editorial budgets and annual calendar, wrote and edited feature stories.
• ️ Created special editions, including Savannah Magazine's annual City Guide and Savannah Homes.
• ️ Developed and implemented promotional brochures, regional advertising and special advertising sections.