Mary Beth Thede Email & Phone Number

United States

Wilmington, De, Us

Chicago, Il, Us

Propify is the only property management software built exclusively for the single family rental (SFR) industry. We help owners, operators, and third-party managers streamline operations while providing their residents a better rental experience.

Chicago, Illinois, Us

- Oversee and implement all Multifamily marketing strategies for portfolio of properties within Asset Management- Manage marketing team and performance of third-party vendors- Led design & development of new websites for portfolio with focus on driving engagement through the customer journey from prospect to resident- Develop SEO and keyword strategy for property websites to improve organic rankings- Build out configuration for Google Analytics and Google Tag Manager plus dashboards in Google Data Studio to track KPIs and identify top performing sources in the customer journey- Elevated all company reporting through custom PowerPoint presentations- Implemented new CRM and administer all training to ensure prospect follow up and accurate data for decision-making- Monitor Online Reputation Management (ORM) for portfolio and create strategies to improve online scores- Responsible for the development of digital collateral and sales enablement materials for individual properties

Chicago, Illinois, Us

Manage all marketing strategies and activities for growing SaaS company, including:Inbound/demand generation- Brand building & awareness- Digital strategy- Web management & SEO- Content development- Marketing automation- Partnerships & communications/PR- Conferences & events- SEM/Paid search & Social Media Increased year-to-year opportunities and revenue from inbound marketing activities by 38%Achieving demo-to-opp rate of 37% and demo-to-close rate of 22% from inbound marketing leadsMore than doubled web traffic in less than one year using strategic content, regular communications and paid search adsHelped brand name become #1 driver of organic searches and initiating web restructure to improve organic search ranking for relevant keywordsCreating alignment between sales and marketing by developing and redesigning all marketing collateral and sales decks

London, Gb

Oversee the digital marketing and B2B lead generation strategy for the Retirement & Investment (R&I) practice, including:- Marketing Automation – manage all email communications and increased engagement among clients and prospects using targeted campaigns- Lead Generation – partner with consultants and sales teams to define lead profiles and develop behavior-based nurture campaigns to engage and identify marketing qualified leads (MQLs)- Web – Managing the creation of a new, modern website for the R&I practice by working with an external web agency- Analytics – implemented tracking parameters on thought leadership and marketing campaigns to identify successful marketing channels and use the data to deliver impactful information through the effective channels- Social – create compelling messages and visuals to drive traffic and leads from LinkedIn and TwitterCoordinate monthly webinar series with Aon thought leaders and within one year achieved the following: - Increased year-to-year registrants and attendance by 50% - Introduced new vendor to improve overall client experience and provide better lead generation opportunities - Managed global webinar series that incorporated speakers from around the globe and developed custom marketing automation campaign to tailor communications for specific regionsOrganize the development of all thought leadership for the R&I practice Collaborate on RFP pitch decks with consultants for potential client meetings

San Francisco, Ca, Us

- Managed and executed marketing and business development activities for the Chicago Office- Developed marketing strategies for numerous initiatives with firm partners to grow the Chicago Office and improve position in the Chicago market- Led the development of a new CRM and email marketing program that expands firm communications and supports content marketing efforts- Oversaw the planning and organizing of client-facing events to strengthen relationships and secure work- Collaborated with firm partners on RFPs to ensure message and value proposition are clear and impactful- Developed marketing materials and ensure brand guidelines are maintained- Contributed to social media plan with content ideas and strategic tactics to utilize Facebook, Twitter and LinkedIn effectively

Chicago, Il, Us

- Managed marketing strategies and campaigns for multiple clients- Served as community manager for clients by overseeing social media presence- Responsible for maintenance and updating multiple client Websites- Oversaw client e-mail campaigns by drafting and distributing e-mails- Developed marketing collateral for client events - Drafted and distributed press releases and handle media requests- Communicated across multiple departments to complete marketing tasks

Chicago, Il, Us

Led the marketing team following a promotion and was in charge of all marketing strategies for the American Bar Association Law Practice Management Section (ABA LPM). All of my marketing strategies addressed the production of marketing materials, e-mail and mobile marketing, advertising, copywriting for print and the Web, budgeting, a timeline for execution and post-marketing analysis. I wrote most of the marketing copy that was used for print, Web, e-mail and mobile initiatives, as well as proofed all communications from ABA LPM. With me on the marketing team was a social media coordinator who I oversaw and was responsible for maintaining all social media platforms (Twitter, Facebook and LinkedIn) and new mobile marketing strategies to increase visibility. It was also my responsibility to develop and implement unique marketing plans for the following events:- ABA TECHSHOW®, a three-day legal technology Conference and EXPO with more than 1,800 attendees- The ABA Law Firm Marketing Strategies Conference, a two-day Conference with 200 attendees- The ABA Women Rainmakers Mid-Career Workshop, a three-day Conference for 200 attendees- Section Quarterly Meetings, three-day business meetings with 100 attendees- Monthly Educational Webinars Additionally, I also managed the recruitment, engagement and retention of members. Since ABA LPM was supported by members, I have the important task of developing campaigns to increase membership and find ways to maintain current members.

Chicago, Il, Us

Philadelphia, Pa, Us

Master Of Business Administration (M.B.A.), Marketing

Bachelors Of Science, Major: Marketing, Minor: Meeting Planning