Mary O'Connor Email & Phone Number

Dallas, Tx, Us

O’Connor & Advisors, LLC is a consultancy specializing in creating comprehensive strategies for start-ups, corporations, brands, properties, and non-profits. I offer expertise in corporate strategy, growth planning, and developing integrated marketing approaches to enhance brand value. Additionally, I provide strategic guidance on sponsorship opportunities.

Adjunct faculty in the Sports Management Program at Southern Methodist University. I teach both undergraduate and graduate students in Sport Organizational Design, Sport Management, and Contemporary Issues in Sports.

Dallas, Texas, Us

As a C-suite executive, I crafted long-term strategic plans for TPG and its subsidiaries, including White Rhino Coffee and Parvin Law Group, concentrating on growth, financial success, and sustainable corporate policies. In my role as CMO, I was responsible for the planning, development, and execution of all branding, marketing, advertising, and public relations initiatives across all TPG Companies.- Played a crucial role in growing White Rhino Coffee from 2 to 13 locations across the DFW region.- Enhanced the company's digital footprint by launching a mobile app and digital loyalty program, boosting membership from 5,000 to 30,000+.- Drove consistent year-over-year revenue growth for Parvin Law Group.- Developed and deployed a CRM system utilizing HubSpot.- Led the creation and launch of the White Rhino Coffee Foundation, a recognized 501(c)(3) public charity.

Arlington, Texas, Us

Spearheaded the turnaround of the Dallas Wings midway through its inaugural season in the DFW area. - Oversaw the front office, optimized business operations, and restructured financial systems to achieve league compliance.- Saved $1.6 million by renegotiating the arena deal, extending it from 4 to 6 years, and cutting fees by 40% and direct arena costs by 20%. Crafted and executed a comprehensive marketing, advertising, and sales strategy across traditional, social, digital, and community channels to boost ticket sales.- Implemented a CRM system across sales and marketing departments to enhance operational efficiency.- Secured a premium regional broadcast partnership with Fox Sports Southwest.

Dallas, Texas, Us

- Led client acquisition and market development strategies for TMA Sports and Experiential, reporting directly to the President. - Built a robust pipeline of new business opportunities and secured invitations to over 10 RFPs.- Acquired 3 new revenue-generating clients in Q1 2016.

Dallas, Texas, Us

Established TMA as an Olympic Center of Excellence while building one of the agency’s most profitable divisions, achieving annual margins of 20% to 25% and recruiting and developing 35 new team members to support its growth.- Elevated the Hilton account by 1000% over a 6-year period. Successfully retained the business after a company-wide agency review. Negotiated and closed an 8-year deal between Hilton and the Chinese Olympic Committee, marking the first non-Chinese sponsorship of the COC, and reopened the Beijing office to support the account.- Secured J&J's Biosense Webster as a retainer client for nationwide field salesforce events.- Attracted BP as a client for internal communications and U.S. activation for the London Games.

Dallas, Texas, Us

Managed a team of 15 direct full-time reports, creating a world-class Olympic sports marketing framework with comprehensive integration across AT&T’s entire product and service lineup.Conceptualized and executed the AT&T Team USA Soundtrack promotion, which garnered over 700,000 downloads during the 17-day Games and significantly surpassed initial projections of $250K, raising over $1M for Team USA athletes. The program generated more than 22 million consumer engagements and won nine industry awards.

London, England, Gb

Provided strategic consulting and managed the development of integrated sports, entertainment and event marketing platforms for various clients including The Home Depot, NY Times and Schick.

Detroit, Michigan, Us

More than 5 years of experience at General Motors across Brand, CRM, and Sponsorship & Promotions. Positions included:- Sponsorship/Promotions Manager, Chevrolet- Customer Relationship Marketing Manager, Chevrolet- Olympic Communications Manager, Chevrolet- Marketing Analyst, Pontiac Aztek Brand Team- Marketing Services Intern, Cadillac Sports and Event Marketing Group

Us

Teach for America Service Program - Math teacher for high-school students in grades 9-12. Developed and taught an innovative computer science curriculum to students in grade 9. Head coach of the Varsity girls basketball team.

Bba, Management Information Systems

Mba, Sports And Entertainment Marketing

Omnicom University Senior Management Program

Education record