Mary Shoemaker

Mary Shoemaker Email and Phone Number

Director of Marketing at Cherry Hill Programs @ Cherry Hill Programs
Mary Shoemaker's Location
Allentown, Pennsylvania, United States, United States
Mary Shoemaker's Contact Details

Mary Shoemaker personal email

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About Mary Shoemaker

Mary Shoemaker is a Director of Marketing at Cherry Hill Programs at Cherry Hill Programs. She possess expertise in public relations, marketing, social media marketing, advertising, marketing communications and 11 more skills. Colleagues describe her as "I had the pleasure of working with Mary on a partnership recently. I applaud her professionalism, incredibly fast response time, broad marketing expertise, and most of all her ability to remain calm when facing obstacles. She is an absolute pleasure to brainstorm with as she has brilliant ideas when it comes to problem solving and is extremely knowledgeable about how to connect with consumers. She always has a wonderful approach. It’s easy to see why Mary is wonderful at leading her team to success and I look forward to working with her in the future.", "I have worked with many professionals, but Mary stands out as someone you want leading your team. We collaborated together at 99 Walks, a tech startup in the wellness space. Mary has the ability to stay calm under pressure. Her determination to continuously learn has always stood out to me. She is gritty, adaptable, resilient, authentic and has a growth mindset. Mary constantly seeks to improve and stay abreast of current marketing terminology and best practices. Her marketing campaigns include simple yet effective call to actions thus making it easy for our team to assist and customers to act. Mary's ability to identify nuances that lead to significant impact is astounding. For example, she used her research of website heat maps to analyze our original website. Not only was this fascinating to watch but also impressive to see how making tiny improvements to the website helped boost the quality and quantity of website traffic thus converting to greater trial and paid subscriptions. She is creative, objective and demonstrates character. Mary believes in doing the right thing, even when it’s not the easy thing. Mary also oversaw several special virtual events that celebrated long distance walking challenges in which she developed tactical plans, delivered robust programming, awesome content and unexpected, fun surprises to thousands of women who registered for these virtual events. She does all of this with exceptional results while being cognizant of marketing budgets and spend. I seriously don't know how she manages a gazillion moving pieces, but she does -- brilliantly.", and "I have had the pleasure of working with Mary for more than a decade. She is creative, smart, hard-working and a get-stuff-done kinda' person, all topped with a curiosity for learning and staying current on marketing trends and tactics. Mary is incredibly reliable with a fun and even-keeled temperament that makes her a joy to work with."

Mary Shoemaker's Current Company Details
Cherry Hill Programs

Cherry Hill Programs

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Director of Marketing at Cherry Hill Programs
Mary Shoemaker Work Experience Details
  • Cherry Hill Programs
    Marketing Director
    Cherry Hill Programs Feb 2022 - Present
    Marlton, Nj, Us
    Cherry Hill Programs provides holiday photo experiences with Santa Claus and the Easter Bunny at hundreds of locations, as well as souvenir photos at dozens of popular tourist destinations.Key Responsibilities:- Setting goals for the Marketing Team, establishing SMART KPIs and monitoring results- Developing and leading the marketing strategy, including brand marketing, content/inbound marketing, email, SEM, PPC, event, content, Ecommerce, affiliates/influencers and collaborative partners.
  • 99 Walks
    Marketing Director
    99 Walks Jan 2019 - Feb 2022
    99 Walks is a subscription-based walking app that motivates women to improve their health and wellness through the simple act of walking, and rewards them with a gorgeous bracelet every month they crush their walking goal.Key Responsibilities* Piloted integrated marketing strategy of high-growth start-up to drive customer acquisition and foster company growth. * Tested and scaled PPC digital marketing strategies, including Facebook, Google, YouTube, Pinterest, and Instagram, to achieve aggressive CPA goals.* Built and implemented lucrative brand partnerships to increase memberships.* Managed product development projects for Jetti Poles and led go to market strategy
  • Macaroni Kid
    Editor And Publisher
    Macaroni Kid Jan 2014 - Dec 2020
    Washington D.C., Us
    Key Responsibilities* Published hyper-local content for families via the website, e-newsletter, and social media channels. * Directed local advertising programs and coordinated family events for clients, including proposals, execution, and reporting. Achievements✓ Grew subscriber list by 1200% at Macaroni Kid, resulting in ranking among top 10 editions in United States.
  • Macaroni Kid
    Special Projects Manager
    Macaroni Kid Jul 2016 - Jan 2019
    Washington D.C., Us
    Key Responsibilities * Launched digital media campaigns, in-person brand activations, and high-profile special projects for key clients, stakeholders, and partners. * Chaired execution for 12 special events for 500+ Macaroni Kid publishers, including retreats, training, and press trips.* Curated and presented with sales team 50+ client reports derived from KPIs, including influencer performance and engagement.
  • Bear Creek Mountain Resort
    Marketing Director
    Bear Creek Mountain Resort May 2006 - Nov 2010
    Macungie, Pennsylvania, Us
    Key Responsibilities* Oversaw evaluation, development, and implementation of marketing budgets and planning multiple product segments, including print, digital, radio, and grassroots efforts. * Trained, managed, and supervised team of 3 direct reports.* Acted as resort spokesperson for public and media relations efforts, including television, radio and newspaper interviews.
  • Bear Creek Mountain Resort
    Public Relations Manager
    Bear Creek Mountain Resort Sep 2002 - May 2006
    Macungie, Pennsylvania, Us

Mary Shoemaker Skills

Public Relations Marketing Social Media Marketing Advertising Marketing Communications Online Marketing Email Marketing Hospitality Writing Blogging Press Releases Online Advertising Social Media Event Planning Event Management Marketing Strategy

Mary Shoemaker Education Details

  • Kutztown University Of Pennsylvania
    Kutztown University Of Pennsylvania
    Public Relations

Frequently Asked Questions about Mary Shoemaker

What company does Mary Shoemaker work for?

Mary Shoemaker works for Cherry Hill Programs

What is Mary Shoemaker's role at the current company?

Mary Shoemaker's current role is Director of Marketing at Cherry Hill Programs.

What is Mary Shoemaker's email address?

Mary Shoemaker's email address is ma****@****ail.com

What is Mary Shoemaker's direct phone number?

Mary Shoemaker's direct phone number is +163172*****

What schools did Mary Shoemaker attend?

Mary Shoemaker attended Kutztown University Of Pennsylvania.

What skills is Mary Shoemaker known for?

Mary Shoemaker has skills like Public Relations, Marketing, Social Media Marketing, Advertising, Marketing Communications, Online Marketing, Email Marketing, Hospitality, Writing, Blogging, Press Releases, Online Advertising.

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