With over 20 years of experience in the apparel industry, I am a seasoned and versatile sales and marketing leader with a passion for strategic brand management, customer engagement, and e-commerce. I most recently served as the VP of Marketing at a manufacturer and distributor of casual and athletic apparel. My mission was to drive the overall company sales and marketing results and set the current and long-term goals for the team.As the VP of Marketing, I managed and executed all aspects of trade show promotions, website and digital marketing, catalog and print production, and budget allocation. In the past, I was tasked with management of the customer service, inside sales, and promotional product sales functions, ensuring a high level of customer satisfaction and loyalty. I have developed and implemented effective marketing strategies that have increased sales, brand awareness, and customer retention. Some of my achievements include managing annual million+ budgets, producing 20+ years of company catalogs advertisements and brochures, negotiating exhibit space and costs for trade shows across the US and Canada, and supporting the national sales force. I have also earned the Certified Trade Show Marketer credential and the Employee of the Year award at Delta Apparel. I am proficient in marketing, sales, advertising, and Salesforce.com.
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Account ManagerVantage ApparelAtlanta, Ga, Us -
Business Development ManagerLookourway Jun 2024 - PresentKey account management aimed at driving LookOurWay's overall business growth.Identify potential large accounts in the promotional products industry and cultivate strong relationships.Collaborating with cross-functional teams to develop innovative strategies for customer acquisition and retention.Create comprehensive sales & marketing strategies that align with the company’s goals and target audience -
Vp Of MarketingDelta Apparel, Inc. Apr 2022 - Jan 2024Duluth, Georgia, United StatesDevelop and nurture relationships with current and potential customers to increase revenue Develop, measure, and report on key metrics driving a culture of ROI based decision making Manages SEO, website & google analytics, affiliate & PPC marketingManages, facilitates, and executes all trade show promotions and marketing efforts.Manages product specific web sites to optimize user experience and drive lead conversionsPartner with Creative for all marketing assets, internal and external communications and execution that improves outcomesProduces all company catalogs, swatch cards, brochures, print & digital advertising Develop and administer all relevant budgets and provide comprehensive reportingDrive and lead Content, Social Media, and PR strategies -
Vice President Of Customer EngagementDelta Apparel, Inc. Aug 2020 - Apr 2022Duluth, Georgia, United StatesManaged a service team of 16. Responsible for customer service and inside sales day to day activities, sales projects and reporting. Managed the companies promotional product sales division for 28 inside and outside sales representatives. Continuing marketing strategy and execution for the company. -
Director Of Marketing, Customer Service & Inside SalesDelta Apparel Jan 2012 - Aug 2020Manages and produces all company catalogs, swatch cards, brochures, print advertisements & direct mail programsCoordinates the use of external advertising agencies, photographers, creative teams, & printing companiesManages and provides comprehensive reporting for marketing, customer service and inside sales annual budgets. Collaborated with Merchandising to determine trends relevant to current and potential product lines. Responsible for all facets of trade show participation throughout the US and Canada including negotiating exhibit space, costs, location, and logistics Manages, facilitates, and executes all trade show promotions and marketing efforts, specifically product merchandising and large graphic displays within the exhibitSupports national and international sales force including client visits and special projectsSalesforce.com system administratorManages growing inside sales and customer service teams, goals and reporting.Assists eCommerce team in maintaining company website. Decision maker for all design changes and improvements. Employee of the Year, Delta Apparel, Inc. 1994 -
Marketing Manager / Director Of AdvertisingDelta Apparel Inc Apr 1996 - May 2012Researched trends in color and fashion including competing linesFacilitated the manufacturing process of new products Designed annual catalog, swatch card and brochures for the new and existing line
Mary Bostwick Education Details
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Certified Trade Show Marketer -
Jones CollegeCriminal Justice
Frequently Asked Questions about Mary Bostwick
What company does Mary Bostwick work for?
Mary Bostwick works for Vantage Apparel
What is Mary Bostwick's role at the current company?
Mary Bostwick's current role is Account Manager.
What schools did Mary Bostwick attend?
Mary Bostwick attended Northeastern Illinois University, Jones College.
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Mary Bostwick
United States3gmail.com, dimensional.com, finra.org -
Mary Bostwick, CPA
Depew, Ny3darata.com, gmail.com, geneseo.edu -
Mary Bostwick Russell
Savannah, Ga -
Mary Bostwick
Ceo/Founder: Word Of Mouth Media:Ad Lead Strategies,Seo, Ai &Tech-Integration:Dental Industry Expert & Rebel Flow Wellness::Competitive Cheer Mindset Trainer|| Beat Mental Blocks& Performance Anxiety||Breath-Work.Waretown, Nj
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