Leads, mentors, and guides marketing analytics members and agency-wide campaign measurement practice. Oversees campaign performance reporting efforts and mentors cross-functional teams. Built a structure that delivers meaningful analysis, insights, and optimizations.

Managed a team of paid media specialists in the development and execution of digital marketing plans across channels, including paid social, paid search, connected TV/OTT, Hulu and digital display. Trained new and existing employees in delivering profitable strategies that drive positive business growth for clients. Managed a team of content specialists in the development and execution of all social media, blog, and email marketing.Helped to develop an agency-wide billing process for multiple client budgets.

Analyzed data and identified opportunities that drove customer engagement, business revenue growth and financial outcomes for Clients. Created sales projections based on daily sales reports.Managed paid media budgets for all Clients, across planning, placement, optimization and billing reconciliation.Identified optimizations based on ongoing analysis and across owned, earned, and paid channels.

Led the Agency in all things social media. Worked to understand business goals and user needs and brings them together, while working across all departments to help develop, execute, and advise clear, relevant content across owned, earned and paid mediums.Worked across all departments to develop, execute, and advise effective social strategies for our clients.Helped define logic and rules for content delivery, personalization, and automation in a way that is fresh, valuable and relies on data and analysis of past performance.

Worked to understand business goals and user needs, then helped plan, develop and deliver clear, relevant content that brings the two together across owned, earned and paid mediums.In addition to helping plan and develop new content, this role helped identify how the team could take advantage of already developed content - surfacing it for customers in a way that is fresh, valuable and relies on data and analysis of past performance. Helped identify how content varies based on customer needs and where each need arises in the customer journey. Helped customize and tailor internal and client-facing reports in a way that reflected owned, earned and paid efforts.

Assisted in developing strategic paid digital recommendations for tactics (paid search, targeted display, streaming radio, video preroll and social) based on goals, target audience, geography, timing and budget.Crafted rationale for recommendations and format into presentations for internal and/or client-facing purposes.Built, optimized and reported on results from campaigns executed through in-house DSP and Google AdWords.Analyzed and pulled reports for digital media efforts.Work within social channels to set up ad campaigns, schedule payments, analyze and report.Placed media orders and assist in client billings and reconciliation.

Supported the development of innovation strategies and initiatives to build competitive advantage for Clay Travis and “Outkick the Show”Managed media buying strategies for integrated campaign within the allotted budgetDeveloped reports conveying communication objectives and brand positioning

Built two separate staffs of PR and marketing professionals based on individual areas of expertiseIntroduced strategic promotion plans for events Directed development of interactive, media, creative, sales promotion and PR strategies.

Led marketing and PR efforts for the first women’s magazine published on a college campusDeveloped, assigned and edited content for the entertainment section of Alice 
Magazine

Researched and developed content for social media accounts of Style and its clientsDrafted and distributed pitches and releases to media list contacts for clients countrywideStrengthened media lists by utilizing CisionPoint to discover new media contacts