Mary (Thibault) Burwick Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

At Lumico Life Insurance, I crafted a comprehensive customer marketing strategy to engage and retain customers across our ecosystem of products and services. I provided strategic support to align marketing and sales objectives, collaborating regularly with operations to ensure our marketing tactics delivered highly engaging, personalized communications. I worked closely with a reputation management agency and our communications leaders to define and maintain the company's brand voice… Show more At Lumico Life Insurance, I crafted a comprehensive customer marketing strategy to engage and retain customers across our ecosystem of products and services. I provided strategic support to align marketing and sales objectives, collaborating regularly with operations to ensure our marketing tactics delivered highly engaging, personalized communications. I worked closely with a reputation management agency and our communications leaders to define and maintain the company's brand voice. Leveraging Salesforce Marketing Cloud, I created and executed customer communication campaigns. Additionally, I managed our marketing website by developing a content strategy, enhancing user experience, creating blog content, and overseeing page creation via HubSpot. I also provided ongoing guidance and support to my teammates. At the end of the day, my job is to keep our policyholders happy and encourage them to spread the good word about Lumico Life Insurance.I am also a key committee member for our PowHer organization which promotes female mentorship at Swiss Re. I match mentors with mentees and create curriculum to help foster success for both parties. Show less

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Washington, D.C.

A student-focused, full-service brand marketing agency specializing in peer-to-peer communications and event, experiential, and social marketing. Creative marketing campaigns included student ambassador programs, content and social media marketing, mobile tours, pop-ups, professional recruiting, employer re-branding, and other experiential peer-to-peer techniques. My clients included: Aerie (American Eagle Outfitters), Sephora, Spotify, Polo Ralph Lauren, Soap & Glory, and Google Waze… Show more A student-focused, full-service brand marketing agency specializing in peer-to-peer communications and event, experiential, and social marketing. Creative marketing campaigns included student ambassador programs, content and social media marketing, mobile tours, pop-ups, professional recruiting, employer re-branding, and other experiential peer-to-peer techniques. My clients included: Aerie (American Eagle Outfitters), Sephora, Spotify, Polo Ralph Lauren, Soap & Glory, and Google Waze As a Senior Account Director, I was responsible for the management, growth, and overall health of client relationships. I assign, delegate, coordinate, and monitor the work of agency staff members to client projects. Additionally, I was responsible for the following: - Manage and lead the agency's day-to-day efforts with key client relationships and accounts- Lead projects from pitch to client onboarding by facilitating team productivity, and managing client expectations- Set KPIs, program goals and delegate opportunities to internal team - Track and monitor project financials and budgets- Lead professional development and growth of internal team Show less

Washington D.C. Metro Area

Washington D.C. Metro Area

Client list included: Dosha Bar, The National Sleep Foundation, Raw Bliss Co., a nutrition therapy brand in its pre-lauch phase, Twenty Over Ten (a digital marketing agency for the financial services industry), Society of Grownups (financial literacy and education startup) and a mobile investing app. Services include: Communication and brand strategy (content strategy and development, digital copywriting, blog content), Social media marketing (content creation and existing social… Show more Client list included: Dosha Bar, The National Sleep Foundation, Raw Bliss Co., a nutrition therapy brand in its pre-lauch phase, Twenty Over Ten (a digital marketing agency for the financial services industry), Society of Grownups (financial literacy and education startup) and a mobile investing app. Services include: Communication and brand strategy (content strategy and development, digital copywriting, blog content), Social media marketing (content creation and existing social channel assessment), Public relations (message development, Q&A refinement, media interview briefing documents, media list creation and management, media pitching, proactive and inbound, press releases), Account management (ongoing strategic counsel, daily client interaction, weekly status calls) Show less

Greater Boston Area

As one of the very first employees, I helped IDEO + MassMutual build Society of Grownups, a financial literacy and education startup from the ground up.I led the PR & communications strategy for Society of Grownups and built the brand identity, voice and reputation of the company which yielded in 200+ media hits and 1.55 billion earned media impressions calculating to an $8m value in paid advertising. Highlights included coverage in Bloomberg, Washington Post, Yahoo! Finance, Forbes… Show more As one of the very first employees, I helped IDEO + MassMutual build Society of Grownups, a financial literacy and education startup from the ground up.I led the PR & communications strategy for Society of Grownups and built the brand identity, voice and reputation of the company which yielded in 200+ media hits and 1.55 billion earned media impressions calculating to an $8m value in paid advertising. Highlights included coverage in Bloomberg, Washington Post, Yahoo! Finance, Forbes, CNBC, NPR, Wired, Glamour and Wall Street Journal. Media sentiment was 100% positive. I conducted quarterly reporting for our parent company, MassMutual and set KPIs to quantify PR. I also managed our agency, external vendors, and helped build a marketing communications team for Society of Grownups.Won Boston Globe Magazine Best of 2015 Award.Won The Improper Bostonian, Best of Boston 2015 Award. Named 2015 finalist for Spike TV’s Funniest Commercial Award.Finalist, Content Marketing Institute 2015 Content Marketing Award, Best Multi-Author Blog. Show less

Greater Boston Area

I was the project manager for Society of Grownups, a financial literacy startup funded by MassMutual. The goal was to build an entity geared at helping millennials with their money, engaging them in conversations both in a physical retail space and digitally. Transitioned into full-time role with MassMutual/Society of Grownups before launch.

Washington, D.C.

Food, Beverage & Nutrition PracticeClients included: Nature Made Vitamins, Welch's Grape Juice, SOYJOY, The Culinary Institute of America, Alliance for Potato Research and Education, Laughing Cow CheeseI was responsible for day-to-day client activity while planning and executing activities independently and efficiently. Completely facile in media outreach while developing pitch strategies and drafting outreach materials such as press releases, fact sheets, mat releases and editorial… Show more Food, Beverage & Nutrition PracticeClients included: Nature Made Vitamins, Welch's Grape Juice, SOYJOY, The Culinary Institute of America, Alliance for Potato Research and Education, Laughing Cow CheeseI was responsible for day-to-day client activity while planning and executing activities independently and efficiently. Completely facile in media outreach while developing pitch strategies and drafting outreach materials such as press releases, fact sheets, mat releases and editorial follow up. Continuously planning media activities and special events while managing a variety of projects, tracking results and monitoring traditional media. Active point person in any client crises. Show less

Washington, D.C.

Food, Beverage & Nutrition PracticeClients included: Nature Made Vitamins, Welch's Grape Juice, SOYJOY, The Culinary Institute of America, Alliance for Potato Research and Education, Laughing Cow CheeseResponsible for developing and executing strategic media outreach, coordinating and developing press materials and event logistics, managing the daily needs of clients and managing ongoing news bureau activities including media monitoring and reporting. Active participant for new… Show more Food, Beverage & Nutrition PracticeClients included: Nature Made Vitamins, Welch's Grape Juice, SOYJOY, The Culinary Institute of America, Alliance for Potato Research and Education, Laughing Cow CheeseResponsible for developing and executing strategic media outreach, coordinating and developing press materials and event logistics, managing the daily needs of clients and managing ongoing news bureau activities including media monitoring and reporting. Active participant for new business initiatives. Show less

Washington D.C. Metro Area

Government PracticeClients included: The Health Resource Services Administration’s Division of Transplantation (HRSA), U.S. Department of Transportation’s Federal Motor Carrier Safety Administration (U.S. DOT) and U.S. Department of Education’s Federal Student Aid.Managed communications and publication design projects, translation projects, web campaigns and also contributed to multiple new business contracts, trade shows and award submissions. Daily responsibilities included… Show more Government PracticeClients included: The Health Resource Services Administration’s Division of Transplantation (HRSA), U.S. Department of Transportation’s Federal Motor Carrier Safety Administration (U.S. DOT) and U.S. Department of Education’s Federal Student Aid.Managed communications and publication design projects, translation projects, web campaigns and also contributed to multiple new business contracts, trade shows and award submissions. Daily responsibilities included internal administrative support, managing client relations, monthly billing management and reporting for federal contracts. Show less