Mary-Eliza Castillo Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

• Lead the planning, execution, and reporting for nationwide marketing campaigns while aiding marketing managers with their campaigns. Achieved a 5% click-through rate for a quarterly newsletter as well as generated 500.
• Implemented a new custom prospect field for better segmentation and stronger conversion rates across all product campaigns. This resulted in 500 new captures within one month.
• Utilized software that streamlined processes, automated manual workflows, and established measurement tools (e.g. Pardot, Salesforce, Hootsuite).
• Built scalable lead generations and nurture programs using Pardot's engagement studio to help achieve our growth targets in Q1 of 2021.
• Coordinated with cross-functional teams (e.g. product, content, and sales team) when building marketing campaigns. Worked with the in-house counsel to generate customized email content for our clients maintaining a.

San Francisco Bay Area

• Developed and managed the implementation of digital marketing campaigns for two product lines (Bi Connector & Skedler). Increased website traffic by over 50% through Google Ads campaigns and maintained an average.
• Introduced and managed the integration of several automation tools, marketing software, and measurement tools to generate actionable insight (e.g. MailChimp, Pardot, Keap (InfusionSoft), Zapier, Unbounce, Hootsuite.
• Built email funnels to turn leads into customers through educational and promotional email communication achieving click-through rates of over 3%.
• Planned and executed webinar marketing campaigns as well as software integration that resulted in five times more than the average attendance of previous webinars.
• Worked closely with the sales team to improve areas of customer experience by decreasing trial request wait times.

Mississauga

Oakville

• Planned, developed, and implemented Teldisco’s content communication and Google Ads strategy, resulting in "Teldisco Inc." being a top search result via SEO.
• Used media management system, Joomla, for all blog posts and website alterations and Google Analytics, for tracking campaign and overall website performance.
• Managed all social media presence and established the first Teldisco Instagram page bringing the follower count to over 900 in 4 months.
• Produce promotional copy in addition to visuals and videos (e.g. social media banners and promotional videos) using programs from the Adobe Creative Suite.

Mississauga

Digital Enterprise Management

Digital Communication And Media/Multimedia