Mary Cate O'Malley Email & Phone Number

San Diego

Achievements include:✔ Bringing the power of Grand Strategy planning to individual on- and off-line business owners, enabling rapid implementation of focused tactics toward mission periods of six months to two years✔ Supporting entrepreneurial CEOs in putting out the fire in their hair to make massive process improvements for sustainable growth✔ Able to act as clients' "communications director" applying vast experience to any phase or challenge along the customer/client lifecycle, including initial planning; brand elements; product creation, promotion, delivery; and customer service.✔ Amazon Launch Campaign operations resulting in international bestseller for client, including JV recruitment and management★ Practice full on referral only

Greater San Diego Area

★ Quasi-governmental agency serving San Diego city and county as part of the Department of Labor to oversee and manage regional workforce-related programs✔ Secured key editorial coverage within weeks of hire, major local television coverage of a premier report, and three national mentions in support of communications goals ✔ Directed communications aspects of annual Workforce Summit, including pre- and post-event print and radio coverage, sponsorships, and designing and developing a well-received news-style Web site ✔ Led cross-organizational team in creation of set of marketing materials, including print and video, to reflect key messages for integration of county's Career Center and EDD service models, receiving rave reviews from local team and state and national peers✔ Coached speakers and developed board and public presentations to capture excitement and success of major initiatives, including the results of 2007 Wild Fire clean-up efforts

Labor Finders Of Southern California And Arizona

★ Fastest-growing franchise group of Labor Finders International ($31M revenue,’05) at the time, providing temporary staff, primarily to the construction industry via 35, three-person branch offices✔ Managed marketing, corporate, customer, and internal communications/operations as “consultant” to and under the direction of CEO, earning “Employee of the Year” for 2006✔ With best assistant on earth (Deanna Kemp), designed, planned, and executed annual sales kickoffs for 170 to 240 people in Las Vegas within three-month timeframe, including full travel, logistics, programs, and presentations, establishing theme and key-message linkages as part of planned re-invention of company’s culture ✔ Responsible for all aspects of corporate and field training, infrastructure, and content, including designing 30-seat branch-operations training center, and designing and delivering full five-day curriculum and materials✔ In what is the highlight of my entire career, successfully facilitated 35 California and Arizona 3-to-4 person branches in True Colors Personal Success Workshops, later color-coding the phone list and name badges for all company events to encourage understanding, mutual respect and cooperation in high pressure field offices by arming employees with personality-type knowledge.

San Francisco, Calif.

★ The Nation’s fastest growing national health organization, providing research funding, patient services, and advocacy in the fight against blood-related cancers ✔ Managed approximately $2M annual budget, increasing reach while reducing cost through comprehensive PR and direct-mail improvements, including creative strategy, list analysis, and introducing new vehicles✔ Within months of hire, increased lead generation for Team In Training, nation’s premier sports-endurance program, by 10% over previous Fall season, despite tough economy, by establishing Chapter’s first systems approach to lead conversion, later adopted by national office✔ Transformed manually intensive program materials to multi-media CD within weeks of hire, decreasing yearly costs by 40%, eliminating staff burden, and greatly increasing effectiveness

Pleasanton, Calif.

★ Provider of enterprise content management solutions to the Global 2000 (Acquired by EMC) ✔ Directed PR strategy that transformed market perception from “old economy” to major player in emerging Web content sector, resuling in 2001 Silver Anvil for agency/team, the highest award in PR, for B2B marketing ✔ Teamed with VP to manage $12M marketing budget to below targets and developed team from two to 18, including individual job-satisfaction planning, creating stability and focus and exceeding retention goals during challenging attrition period✔ Directed worldwide communications initiatives, including innovative field sales tools and leading team to a Silver Medal in the international ARC Awards, the most prestigious prize in annual-report production✔ Designed Customer and Partner Leverage program, resulting in 44 on-call Global 1000 references and leading to coverage and product awards from Information Week, InfoWorld, and eCompany✔ Produced 8-page special section on company products including sales checklist for premier issue of Content magazine, lauded by publisher for quality and level of journalism

Sacramento, California

★ Provider of development tools for the Fortune 1000 in banking, healthcare, and manufacturing via partner channel✔ Managed team of eight in redesigning outdated materials to print and Web-based collaterals, strengthening company’s image for potential acquisition or purchase ✔ Spearheaded partner-relations strategy, including communications audit and Web-based co-marketing portal, growing partner sales and increasing customer satisfaction during critical transition through two merger attempts

Folsom, Calif.

★ Provider of Operational Support Systems to wireless, telephony, cable and ISP markets (Acquired by Agilent) ✔ Directed international communications, market research, and lead generation pre- and post-IPO with team of six, including creating high-stakes presentations to analysts and editors, contributing to record IPO ✔ Delivered communications components of strategic alliances with Cisco and HP, including managing co-marketing projects

San Diego, Calif.

★ Manufacturer of high-performance network-backup solutions ✔ Established corporate identity and collateral to match deep-pocket quality of industry leaders such as IBM and Quantum, contributing to securing critical venture capital in preparation for IPO

San Diego

★ Start-up that developed software used to least-cost design largest wide-area networks in United States ✔ Created brand identity and prospect/customer communications consistent with standards of Fortune 500 customers, partners, VCs, and buyers, contributing to record sales in ‘93 and plannedacquisition in ’94

Greater San Diego Area

★ Major metropolitan newspaper that actually employed people, back in the day✔ Jumped up and sprinted when the word "Copy!" was yelled by one curmudgeon or another✔ Learned to craft obits under the tutelage of an editor whose red pen made it look like he'd slit his wrists over my writing, went on to earn front-page byline and install policies resulting in exceptional accuracy✔ Asked by City Editor to represent him at gathering of Mortuary Directors, led with "Obituaries are a grave undertaking," watched 200 nostrils flare✔ Learned to work under the pressure of five deadlines a day and to forgive myself for such gems as, "Lastest Odds"✔ First desk clerk to earn bonus for productivity, at least that is what Helen Copley said