Mary Catherine Bones Email & Phone Number

Arlington, Virginia, Us

- Drives data-driven brand building and customer-focused activities throughout the marketing funnel to increase lead conversion, generating $40m in revenue across portfolios.- Project manages strategic and creative marketing initiatives for paid, organic, and email channels to nurture leads through the funnel.- Defines effective go-to-market and growth strategies rooted in well crafted target audience definition, motivation analysis, and marketplace positioning.- Serves as primary point of contact for all cross-functional stakeholders, external partners, and marketing leadership; ensures internal and external alignment on program branding and strategy through annual marketing plans, competitive analyses, and reporting.

Charlotte, North Carolina, Us

- Supervised a team of 5 Project Managers- Ensured accurate and timely delivery of digital campaigns by working cross-functionally with SME teams: SEO, Graphic Design, Social Media and Development - Handled client escalations for the Project Management team- Reported department output, analyzing trends and recommends strategies to increase productivity, client retention, and drive revenue growth- Maintained in-depth knowledge of the current digital space and advertising platforms, and an ability to analyze and recommend strategies for maximizing digital campaign performance

Charlotte, North Carolina, Us

- Led simultaneous website building projects for 20+ clients monthly- Conducted weekly intake calls with clients to understand their branding, online marketing goals and unique value propositions- Maintained thorough project documentation with all internal departments (SEO, Copywriting, Graphic Design, and Development)- Conducted website reviews to ensure accuracy of client's services and products- Advised clients on local SEO strategy and marketing strategy- Maintained regular client communications to ensure project deliverables met expectations and ensured client satisfaction- Improved overall client experience by providing best in class customer service

London, Gb

Business Development & Marketing:Developed commercial relationships with key education and service provider stakeholders across the International Education industry in Australia and New Zealand.Supported the marketing efforts in country to amplify media coverage as well as create awareness of The PIE's commercial opportunities in Australia and surrounding areas.Responsible for curating marketing content and communication deliverables such as EDMs and social media content.Events & Partnerships:Attended industry events to develop new commercial relationships with companies and generate ideas for editorial content.Worked with UK team to ensure the smooth running of partner events. Cultivated relationships with partners to explore different and innovative collaboration opportunities.

Washington D.C., London, Melbourne, Singapore, Kuala Lumpur, New Delhi, Sg

Directed the global marketing and communications strategy for the Sannam S4 Group in North America including managing 3 brands under the Group: Sannam S4, The U.S.-India Knowledge Exchange, and the U.S. Business Centers.Responsible for developing and implementing strategic marketing campaigns in North America to generate additional clients and retain existing key partnerships. • Drove the planning and implementation of Sannam S4’s marketing and brand profiling, leading to significant impact on new client inquiries and revenue growth. • Organized over 20 events targetting private sector, non-profits and higher education organizations interested in entering emerging markets such as India, China, Malaysia and Brazil. • Engaged sector and service leaders within the business to scope, and execute programs through digital marketing initiatives including email marketing, social media campaigns, e-newsletters, Webinars, SEO improvements, and events. • Analyzed the impact and success of marketing campaigns through google analytics and tracking reports. • Collaborated with the team in the design, programming, and implementation of lead generation activities. • Furthered and developed the ongoing PR strategy for Sannam S4 in North America by engaging international press and ensuring marketing initiatives to enhance brand to media outlets.

Brisbane, Queensland, Au

Supported UQ International’s marketing and recruitment team, and assists with international student recruitment and marketing activities in North America, including:o Organized UQ presence at fairso Responded to student inquirieso Promoted recruitment activities through the UQ North America website and social media channels.o Attended recruitment events such as fairs, panel discussions, networking functions, seminars, student consultations with UQ staff and individually. Supported the office communications strategy, including:o Updated and maintains the UQ North America office website and blogo Communicated through social networks, blogs, and content sharing communities including Twitter, Facebook, LinkedIn, Google+, Pinterest and Instagram;o Assisted in developing a quarterly e-newsletter which is distributed to partner organisations, institutions, alumni and media outlets;o Assisted with developing publications and marketing materials. Strengthened UQ North America’s social media presence, increases brand awareness and audienceengagement while maintaining UQ’s voice across all social media platforms and adhering to messaging guidelines. Assisted with market research and writing reports.

International Studies, International Education

International/Global Studies