Mary Cauwels Email and Phone Number

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Stem ($1.5B market cap) is accelerating the transition to renewables with the Athena® Clean Energy Platform, providing economic optimization and asset performance management for solar and storage, edge hardware, professional services and OEM energy storage systems.Responsible for shifting product marketing from a project-based sales support function to solution-oriented with market and technology expertise. Prior to my joining Stem, sales chased any opportunity regardless of economic benefit and struggled to expand beyond behind-the-meter to larger front-of-the meter projects. Our diverse team of nine is nurturing $6B in market opportunity over the next 4 years, creating 16+ sales plays to accelerate sales cycles for the right projects in the markets that matter. Using value-based messaging, we are successfully positioning Athena as a market leader including #1 in innovation in a recent Frost & Sullivan report and largest VPP operator in recent WoodMac report. I direct market requirements, analyst relations, competitive and market intelligence for the Product organization for initiatives like EV charging, microgrids, small and large generation interconnection, and expanding self service options through cloud-based apps.

Oracle’s solutions span enterprise applications and data management with industry specific technologies, requiring a unique approach to defining a strategic plan that encompassed their entire portfolio. For the Utility & Energy group, I identified which products best served the industry and provided more powerful benefits when combined as a solution. I created an easy-to-understand Industry Solution Map that aligned to valuable interactions between Utility departments with the enabling technologies, showing clear hand-offs and measurable results. With the map in hand, Oracle sellers were able to expand from point product offerings to solution sales with higher revenue. My expertise helped accelerate the largest portfolio sale in Oracle history with a large multi-state utility company ~$800M in contract value that included Oracle Cloud Infrastructure, ERP, CRM, HCM and various Oracle Utility products.

GE’s investment in a new business unit, GE Digital, established an AI-ML platform, Predix®, to drive better performance from big machines like wind turbines and systems like power plants. This SaaS based offering required a new way to go-to-market and messaging to key buyers who did not consider GE Power as a software provider. I brought my expertise from decades of enterprise software to establish a leadership position. This included establishing new categories in asset performance management (APM), operations performance management (OPM), and market management. Responsible for messaging, positioning, and go to market for Operations Performance Management solutions, helping power generators and utilities begin their digital transformation, leverage Cloud to Edge applications to deliver dynamic strategic planning and better efficiency, capacity, and flexibility with lower emissions.

Achievements:• Drove marketing for $70M Project & Portfolio Management solution and $55M IT Service Management solution.• Launched new strategic planning product in less than six months.• Maintained pipeline goals for 10 quarters.• Improved product position in Gartner Magic Quadrants, Forrester Waves, and IDC Marketscapes three consecutive years.• Increased social followers: Twitter +50%, Clarity Community +75%.Responsibilities:• Lead a team of marketing professionals in product marketing, integrated marketing programs, field and partner marketing, analyst relations, web and social media, public relations, and marketing operations.• Establish unique targeted messaging and positioning aimed at IT, line of business and industry-specific buyers.• Create go-to-market plans and drive execution spanning demand generation, thought leadership, and collateral, including brochures, product briefs, presentations, customer references, and use cases. • Responsible for driving solution evaluations, product briefings and industry analyst inquiries. • Coordinate with product management and core teams in Agile development of our solutions including launch activities. • Execute sales and partner enablement.• Evangelize via social media, blogs, webcasts, and events.

Achievements:• Created an “always-on” go-to-market plan to support $40M sales goals, including search engine optimization, pay per click, analyst relations, public relations and social media.• Introduced new product categories along with product launches to define unique differentiators.Responsibilities:• Created packaging, messaging, and positioning for DataSecure, and KeySecure.• Designed creative, call-to-action, and campaigns for global syndication.• Aided in analyst and press briefings on strategic direction and positioning.• Rolled out sales tools to direct sales, inside telesales, and the channel.• Built industry-specific programs such as Energy and Manufacturing.

Customer Relationship Management (CRM) Field Marketing * Responsible for building a strategic demand generation plan to meet regional sales and marketing goals for revenue and pipeline.* Responsible for managing the marketing budget for customer facing applications & competitive programs *Responsible for creating, communicating, and executing marketing plans to establish relationships, generate leads, and accelerate pipeline for the sales, marketing and service lines of business.*Syndicated marketing programs across all global regions.*Supported extended teams in solution management, solution marketing, global programs, center of excellence, sales operations, account executives, and solution engineers*Executed tactics such as events, webcasts, direct marketing, thought leadership, analyst relations, public relations, customer success stories, localization, and US CRM site on SAP.com.*Responsible for managing & reporting

* Responsible for managing the marketing budget to achieve global goals.*Responsible for business/go-to-market plans, product launch, global marketing programs, bill-of-materials, execution of product marketing tactics, training and other knowledge transfer activities, and customer references.*Responsible for messaging and positioning for field enablement, demonstrations, communications, and marketing collateral to achieve a leadership position against the competition.*Responsible for joint partner marketing activities including customer events, web casts, user conferences, product training, sales events, speaking opportunities, pipeline coordination, lead generation, joint messaging & positioning, collateral, and customer references.* Responsible for gathering market requirements.*Work with media and industry analysts in communicating portfolio messages. *Act as subject-matter expert for field and partners.

* Responsible for implementation of new branding initiative including naming guidelines, communication, & coordination of product execution.* Responsible for market requirements with strategic planning roadmap team.* Developed messaging, positioning & content for collateral, web site, sales tools, presentations, marketing events, trade shows and demonstrations.* Responsible for budget for various product launch activities.* Worked with media & industry analysts in communicating portfolio messages including speaking engagements & interviews.* Responsible for marketing to the Financial Services and Telecommunications verticals. * Created content for marketing collateral including brochures, presentations, demos, case studies, & white papers.* Coordinated and delivered sales training.* Participated in customer and prospect visits, trade shows and conferences including theater presentations and speaking engagements.

Managed product management strategy for call center oriented products.