Mary Cirafice-Dorval Email & Phone Number

Boston, Ma, Us

United States

National Account Sales Manager for Mark Anthony Company. Brands include: mikes hard lemonade, White Claw Hard Seltzer, White Claw Vodka, Cayman Jack, and Glendalough Gins. Responsible for growing National Hotel, Transportation, and Concession Chain business with Mark Anthony brands through strategic and innovative programs that align with consumer interests, while staying within or below budget plan. Inherited National Hotel, transportation chains with no prior National program placement, and grew business over 60% through 2020 - 2024 while developing on premise support materials. Continue to bring on new national chains, growing my account base and moving smaller accounts to regional colleagues.

Boston Ma

Business development for Whitespace projects in US., assisting clients by delivering strategic solutions for brand design, concept development and architectural projects. Specialty within hospitality segment.Liaised with White Space architecture and design team to present design aesthetic for hotel, airport and cruise line retail food, beverage and merchandise concept transitions.

Boston Ma

National sales of Brown Forman spirit and wine brands to regional and national on and off premise chains. Executed Annual sales plan delivering KPI goals through local and regional distributor teams, increasing YOY sales growth. Achieved account loyalty by delivering innovative promotions leading to favorable customer adoption.

Us Sales

National On Premise Sales for Bacardi Brands for Hotel, Dining, and Concession accounts.Proven success in customizing National Account programs, and drink campaign exceeding Sales Plan goals.Led team in enhancing network tool communicating National Programs to field. The tool assisted in clarifying program activation goals, leading to 90% program compliance. Skills include Marketing and staff training experience with branded concept bars, (Bacardi, Dewar's, Bombay Sapphire bars).

Dallas Tx- Nam Team Base

National On Premise Sales for Diageo Beer, Wine and Spirits, brand portfolio to National Concessions, Dining and Hotel Chains,Analyzed and accurately forecasted account base plan to deliver team goals.Collaborated with agencies creating custom programs that led to alignment of sales goalsConcept development for concession cart program led to increased visibility and sales.

Us-National Sales Base

New Business Development lead for National Sales of Boston Beer brands (Sam Adams, Twisted Tea, Cider and Specialty Malt beverage) to National Chains (Hotels, Concessions, Dining, Transportation and Military).Led team for National launch and roll out of Sam Adams Concept Bars in Airports & Concessions, leading to robust branded concept program delivering over 1B in national impressions, and additional 25% increase in total beer sales for accounts and company.