Run the Stratford-upon-Avon town centre shop two or three days a week.

Mary Coles Associates was a freelance/consultancy business drawing on over 30 years experience in the Arts and Entertainment sector, specialising in- CRM & Box Office Implementation Insight - CRM & Database Support- Audience Intelligence for the Arts- Hands on SPEKTRIX Data Analysis & Intelligence- Business Process Analysis

Senior member of the management team, responsible for providing intelligence into potential and current customer behaviour and attitudes, monitoring effectiveness of marketing activity to both drive/guide and support campaign activity and business effectiveness.Key achievements & experience:- Scoping, OJEU tendering & implementing a CRM middleware solution for Town Hall and Symphony Hall.- Key project team member during OJEU tendering and successful implementation of a combined Box Office & CRM system - Setting up and managing the Spektrix CRM database and Spektrix domain expert- Managing major data merge project to reduce a customer database of 700,000plus by 15% and subsequent data field tidying and rationalisation- Running the Business Insight and Customer Intelligence programme from the Spektrix (and previously Audience View) ticketing system, to include production of KPIs to evaluate THSH's Segmentation model.- Producing ROI Analysis on campaign activity and making subsequent recommendations on Marketing Strategy.- Running the Customer Experience Survey programme.- Producing statistics and supporting figures/KPIs for Grant and Sponsorship applications.- Training staff on data structure and data extraction from the Spektrix CRM database.

Senior member of the management team, responsible for the development and implementation of systems and sales strategies to achieve financial and audience development targets.Key achievements and experience:- Project management and roll out of all marketing and administrative collateral associated with the Company name change from Symphony Hall Birmingham Limited to Performances Birmingham Limited necessitated by Symphony Hall Birmingham Limited taking on the programming and management of Town Hall, Birmingham in addition to Symphony Hall, Birmingham. - Writing the branding brief for Performances Birmingham Limited, procurement and project management to roll out of all marketing and administrative collateral.- Writing the website brief for the subsequent customer facing THSH Brands, procurement and project management to roll out.- Writing the brief, procurement, contract negotiation and project management for a stand alone Ticketing system for THSH, including data migration from a previous shared system and on line pick a seat ticketing functionality.- PCI DSS Compliance.

Key achievements and experience- Setting up the Marketing & Press Functions and executing the Marketing for the launch of Symphony Hall, Birmingham.- Planning & Implementing the Marketing Strategy for Symphony Hall following the successful opening in April 1991 to include above and below the line activity, print production and distribution, direct mail and press advertising.- Ticket Pricing.- Liaising with the Box Office provider over Box Office Service and Ticketing requirements.- Liaising with promoters over their individual marketing and ticketing requirements.- Liaising with local hirers to provide support and advice over marketing & ticketing requirements, to include pricing.- Liaising with the 3rd Party Box Office provider (NEC Box Office) during the scoping, project management installation of a new Ticketing System for the NEC Group and situational leadership at Go Live.

Key achievements and experience:- Headed up the Box Office function - Managed the Marketing team- Marketing & Press Strategy- Member of the Senior Management Team- Devised the subscription scheme for the Classical Concert Series

Local Authority run mixed programme receiving venue presenting drama, entertainment and panto.Key experience gained:- House Management- Box Office - Press and Publicity- Theatre Management- Event Management (Ruislip Lido Fireworks Display & Hayes Fete)

Maintaining the press cuttings and other administration duties as required.

Jobs undertaken:- Catering Assistant & Tea Lady, Kodak Ltd, South Ruislip- Manual Billing Assistant, Rank Xerox, Uxbridge- Switchboard Operator & Receptionist, Physical Chemistry Laboratory, Oxford