Mary Aboussie Corley Email & Phone Number

St. Louis, MO, US

New York, New York, US

Responsible for overall satisfaction and campaign performance for a leading Blue health insurance client.

New York, New York, US

Lead a team of campaign strategists to leverage data, to creative and execute campaign strategies that grow health plan memberships. Engage members in the plan benefits so that people can live their healthiest, most productive lives.Activate and optimize multiple media channels including direct response short-form, connected TV and long-form television.

New York, New York, US

Lead the development and on-strategy execution and measurement of integrated omni-channel marketing campaigns, connecting and engaging providers, payers and consumers with healthcare solutions that help people live healthier lives.Key Product Marketing Experience Include: Medicare Advantage acquisition, onboarding and retention, Medicare Supplement.

Current Projects:- Drove 50% increase in customer engagement for an agricultural media program, launching a new approach to its email program. Continuing to test and evolve the program.- Launching new branding, website and digital customer acquisition campaign for an IT business serving Fortune 500 companies in healthcare, gas & oil & financial services..

- Championed the C-suite alignment and selection and implementation of a new enterprise-wide customer sales and marketing system. Streamlined customer experiences to increase acquisition and built new programs and processes to drive profit through customer-centric use of the technology.- Reconstructed the new customer digital & direct mail onboarding.

Arden Hills, Minnesota, US

Developed a new database marketing center-of-excellence serving an internal team of 15 integrated marketers and the 3 business divisions. Partnered with the marketing, sales and insights teams to develop and syndicate data-driven solutions to support strategic business initiatives. - Created integrated sales and marketing campaigns that activated the full.

Arden Hills, Minnesota, US

Lead the strategic marketing efforts with P&L and portfolio management for the $160MM Purina family flock and private branded pet food businesses. Managed $160MM portfolio of pet food and chicken feed, generating record-setting margins for the company while meeting consumer expectations for pricing and value. Product lines were highly regulated by the.

Relaunched the LLumar brand of automotive window tint through a dealer network, creating a branded retail concept for consumers to attract the female buyer to a traditionally male industry. o Developed comprehensive branding interior and exterior store branding, interactive branded displays and advertising. Piloted the first 2 fully branded stores (outdoor.

St Louis, Missouri, US

Developed and implemented account-specific battery promotions for national retailers including Home Depot, Kroger, Sears and Meijer. Beat Duracell to land the highly competitive key Christmas promotion for Ralph’s food stores by designing, selling and managing a promotional partnership with Disneyland.

Cincinnati, Ohio, US

Developed and managed innovative consumer direct marketing plans with a budget of $5.5MM and 1MM in annual circulation. Led the strategy and build of a new consumer database and corresponding B2B database. Drove and managed the direct marketing strategy on behalf of the Iams, Eukanuba and Eukanuba Veterinary Diet brand managers. Drove record-setting.

St. Louis, MO, US

Database and loyalty marketing project management for Holiday Inn, Sprint and others.New business development.

Jacksonville, FL, US

Developed business information reports and ratings as a result of comprehensive interviews with business principals, credit investigation and financial analysis.

M.B.A., Marketing Emphasis

Bachelor Of Arts, Psychology

Education record

Education record

Education record