Mary Aboussie Corley Email & Phone Number

St. Louis, Mo, Us

New York, New York, Us

Responsible for overall satisfaction and campaign performance for a leading Blue health insurance client.

New York, New York, Us

Lead a team of campaign strategists to leverage data, to creative and execute campaign strategies that grow health plan memberships. Engage members in the plan benefits so that people can live their healthiest, most productive lives.Activate and optimize multiple media channels including direct response short-form, connected TV and long-form television, brand television, paid social, paid search, as well as direct mail, print and radio.Connect non-competing customers to share relevant best practices, creating an eco-system of constant test, learn and portfolio-wide improvement.

New York, New York, Us

Lead the development and on-strategy execution and measurement of integrated omni-channel marketing campaigns, connecting and engaging providers, payers and consumers with healthcare solutions that help people live healthier lives.Key Product Marketing Experience Include: Medicare Advantage acquisition, onboarding and retention, Medicare Supplement acquisition, Age-In Programs for New-to-Medicare, Qualified Health Plan acquisition, retention and engagement and Broker/Agent Activation and SupportClient experience includes select Blue Cross/ Blue Shield organizations and, previously, health plans outside of the continental US

Current Projects:- Drove 50% increase in customer engagement for an agricultural media program, launching a new approach to its email program. Continuing to test and evolve the program.- Launching new branding, website and digital customer acquisition campaign for an IT business serving Fortune 500 companies in healthcare, gas & oil & financial services. Visit www.roadmaptech.com- Building digital engagement campaigns to develop customer segments for multiple service organizations.- Ghost-writer for a database marketing blog, yielding 1st page Google SEO resultsPrevious Engagements:- Professor of Marketing at Buena Vista University; Dennison, Iowa- Loyalty marketing analysis & project consulting for Kimberly Clark via LPThies

- Championed the C-suite alignment and selection and implementation of a new enterprise-wide customer sales and marketing system. Streamlined customer experiences to increase acquisition and built new programs and processes to drive profit through customer-centric use of the technology.- Reconstructed the new customer digital & direct mail onboarding experience, in partnership with customer service, for efficiency and effectiveness in converting new business. - Drove new standardized processes to capture and leverage insights from face-to-face customer meetings and from digitally-acquired customers.- Launched the company’s first back-to-class business development program to teach dance studio owners how and why to retail dancewear. - Managed the development and automation of best-practices creative briefing and production process via a cloud-based collaboration system to drive creative process efficiencies.- Redesigned the company’s proprietary trade show to include relevant partnerships and content, generating a 50% increase in new studio attendance over over a two-year period.

Arden Hills, Minnesota, Us

Developed a new database marketing center-of-excellence serving an internal team of 15 integrated marketers and the 3 business divisions. Partnered with the marketing, sales and insights teams to develop and syndicate data-driven solutions to support strategic business initiatives. - Created integrated sales and marketing campaigns that activated the full sales cycle and drove sales. Audiences included: dealer and retailer (B2B audience), internal sales & customer marketing, influencers (veterinarians) and customers (professional & consumer audiences).- Fostered and implemented a test-and-learn model of marketing, leveraging best practices across the business portfolio.- Developed infrastructure and marketing partners to support fully integrated marketing support (direct mail, email, social, print & public relations) for product launches, product improvements and core branding events for company and its retail partners.- Introduced lifetime value (LTV) as a KPI for direct marketing activities within the organization.Standardized a pro-forma ROI analysis on many direct marketing programs prior to deployment, bringing new discipline to the marketing area. Drove a heightened level of accountability and reporting for completed programs.

Arden Hills, Minnesota, Us

Lead the strategic marketing efforts with P&L and portfolio management for the $160MM Purina family flock and private branded pet food businesses. Managed $160MM portfolio of pet food and chicken feed, generating record-setting margins for the company while meeting consumer expectations for pricing and value. Product lines were highly regulated by the FDA.o Launched a new paradigm of consumer-marketed holistic dog food through sales and dealers in the farm channel, achieving 150% of the stocking target within the first year.o Led multi-year double-digit revenue and margin growth, in the companion chicken business. o Developed industry partners and relationships for mutual success and rich customer reach and engagement, including celebrity, P. Allen Smith and media partner, Mother Earth News. o Won “The Best of NAMA” 2011 award for innovation in social media. Agency: McCord Design

Relaunched the LLumar brand of automotive window tint through a dealer network, creating a branded retail concept for consumers to attract the female buyer to a traditionally male industry. o Developed comprehensive branding interior and exterior store branding, interactive branded displays and advertising. Piloted the first 2 fully branded stores (outdoor and indoor) in less than a year from concept to launch. Met shareholder expectations for a high-impact fiscal year end, opening New Year’s Eve 2008.o Launched field-activated, personalized marketing programs, linked to the dealer cooperative advertising budgets for more consistent national advertising and higher consumer conversion.o Collaborated with engineers to develop and launch new high-tech automotive window film products that resonated with consumers to yield profit and volume.

St Louis, Missouri, Us

Developed and implemented account-specific battery promotions for national retailers including Home Depot, Kroger, Sears and Meijer. Beat Duracell to land the highly competitive key Christmas promotion for Ralph’s food stores by designing, selling and managing a promotional partnership with Disneyland.

Cincinnati, Ohio, Us

Developed and managed innovative consumer direct marketing plans with a budget of $5.5MM and 1MM in annual circulation. Led the strategy and build of a new consumer database and corresponding B2B database. Drove and managed the direct marketing strategy on behalf of the Iams, Eukanuba and Eukanuba Veterinary Diet brand managers. Drove record-setting consumer acquisition, cross-sell and loyalty. Strategic Planning and Management o Won three P&G awards over two years for excellence in "moments of truth -- repurchase & loyalty."o Managed testing strategy, segmentation, creative and fulfillment processes for over 47 direct mail packages and 6 magazines annually.o Successfully transitioned with company from family-owned organization, with products marketed only in specialty pet stores to becoming the #1 dog food brand in the grocery channel at P&G. Innovative Interactive/Direct Marketing Programso Leveraged emerging technologies to design breakthrough interactive marketing campaign, connecting with veterinarians, retail stores and animal shelters to acquire puppy customers prior to first food purchase. Achieved double the expected prospects. o Revamped direct & email communications, including the first of its kind, Pup e-tips® consumer engagement email newsletter, achieving up to 66% higher retention than baseline.

St. Louis, Mo, Us

Database and loyalty marketing project management for Holiday Inn, Sprint and others.New business development.

Jacksonville, Fl, Us

Developed business information reports and ratings as a result of comprehensive interviews with business principals, credit investigation and financial analysis.

M.B.A., Marketing Emphasis

Bachelor Of Arts, Psychology

Education record

Education record

Education record