Mary Sears Email and Phone Number

· Responsible for Global Executive Partner Marketing Programs

· Responsible for the Executive Partner Advisory Board program, focused on accelerating a partner-first culture through engagement of senior executives from strategic partners and VMware’s executive leadership team· Manage asset creation and strategy for video and written references, including consulting internal stakeholders to identify partner priorities, collaborating with GEO counterparts, recruiting participants, building creative briefs, interviewing C and C-1 level executives, making transcript selects, editing copy, facilitating review cycles, publishing, and amplification· Manage digital programs for executive audiences including an ongoing podcast series and thought leadership webpage, driving traffic through organic social and paid media, maintaining consistent QoQ growth· Responsible for recruiting and featuring strategic partners in VMware corporate brand advertising targeting customer CxOs· Point of contact for identifying and securing partner participation in cross-functional marketing opportunities· Track, report, and present quarterly metrics across all programs, using data to inform and optimize future program plans and deliverables

· Nurtured a community of +2k partner and customer advocates by managing a gamified rewards platform, designing and authoring weekly challenges, identifying compelling incentives, and engaging members in the discussion board· Secured customer and partner executives to participate in marketing opportunities (e.g., VMworld panels, product launches, press releases), coordinating outreach, prep calls, and interviewing/filming· Oversaw end-to-end asset creation for video and written references showcasing partners' value, defining priorities and KPI/KPMs, and collaborating with cross-functional teams globally· Compiled partner reference assets created throughout the business to track, report, and demonstrate total impact

· Provided a white glove experience for customers, partners, and internal stakeholders visiting the VMware Briefing Center (VBC)· Coordinated logistics, speakers, and agendas for 50+ executive briefings and customer/partner trainings· Tracked, reported, and distributed Global Briefing Program performance metrics and prepared executive summaries and presentations· Contributed to the design and implementation of a data warehouse to enable advanced analytics showcasing the impact of the VBC on sales cycles