Mary Davidson Email & Phone Number

United Kingdom

UK lead in developing external and internal marketing and engagement strategy for French multinational Colas Group who design, construct & maintain highways and aviation infrastructure. Worked with international divisions to launch innovations to UK market. Achieved a transformational re-positioning of a £300m business to Tier 1 status with radical branding and narrative through direct and indirect channels: market strategy, marketing, digital, partnerships, social value, media, events, and business development.

Surrey

Clients include:RGVA Insight– http://rgvabrand.co.uk/Commercial development for a Fleet graphics company, introducing and developing clients, Sainsbury’s, Argos, Dominos Pizza, DFS etc. Creative Barcode - http://www.creativebarcode.com/ Gaining traction for this unique concept in protecting IP in the digital age - working with founder, who also established British Design Innovation. Tudor - British export distributor to photographic trade globally. Marketing communication and interpreting services in key African markets, Mahgreb, Congo, Senegal etc.

Surrey, England, United Kingdom

Led innovation in brand transformation and pioneered a radical marketing and partnership strategy via Local Authorities and government organisations for UK’s largest education services provider, Babcock Education - a business unit of Babcock International Group. Established new digital platforms for a direct trading model to address the transformational needs of schools, Academies, Multi Academy Trusts & colleges reacting to rapidly-changing market forces and with increasing budget constraints.Energising the brand via a multi-channel campaign programme achieved rapid national reach and generated sales growth of a portfolio of support services aligned to Government policy agenda.Created sub-brands to deliver new customer channels, products & services. Leveraged the CSR component of Babcock’s expertise in STEM/apprenticeships through campaigns with schools.Provided bid management, coordination and marketing support for education bids and supported education contracts with joint venture partners, Surrey, Devon and Worcestershire County Councils, via collaborative communication activities, including employee engagement.

Greenwich

Changed tack to promote this independent creative marketing services agency which I could fully advocate, having been their client. Ran Business Development, developing and leading multi-channel campaigns for B2C and B2B clients, including FTSE- listed Air Menzies International and Andrews Sykes and key brands Lil-lets, Cypressa, P&O, Canary Wharf Retail Group etc.

Horsham

Strategy Consultant reporting to MD, mobilised an ‘incubator team’ to develop marketing strategy and business cases for launching commercial innovations, including P&L projections, product and proposition development, insight research etc.Consulted on enhancements to MORE TH>N e-commerce activity for replatforming to new IT system for efficiency gains, e.g. online documentation and storage, alongside operational integration off-shore.

Reigate

A member of the Executive Team, I led and executed sales and marketing strategy heading a team of 42, with P&L responsibility for policy sales of 3 brands with £300m turnover and £26m marketing budget. esure pioneered on-line sales in general insurance, so lots of early digital learnings! Developed partnership marketing strategy for multi-channel distribution of white label or branded products, evaluating markets to win new partners and building existing relationships. Key partners included HBOS group companies and Sainsbury’s Bank.

Formerly AIR MILES, I worked in or headed teams to create loyalty and reward solutions in B2C and B2B sectors. Used customer and data analysis to define profitable behaviour and customer segmentations to support targeting of schemes for acquisition, retention, multi-and cross-purchase.Won and built relationships with clients including multiple retailers, luxury brands, technology companies, FMCG manufacturers and wholesale distributors.

Created a new team to refocus and deliver an aggressive strategy for Industrial Gases portfolio.Turned round loss-making Cardice/dry ice and launched a new business sector, ‘Coolstream’, a mini-bulk CO2 supply service.

London, United Kingdom

As a former client I was asked to join the European sales and marketing division for this bespoke merchandising systems manufacturer.Achieved Year 1 sales in 6 months. Conducted senior level negotiation in French and German with leading multi-nationals in FMCG, luxury goods, cosmetics/fragrance and Financial Services sectors.Fantastic fun and a wonderful example of a British company leading its field. Sadly left when the travel commitment clashed with surprise new role - motherhood as a single parent.

London, United Kingdom

Appointed to restructure team and strategy into business and consumer stationery sectors.Launched correction fluid, ‘Correct’, gaining 8% market share in Year 1 against Tippex. Drove pan-European strategy for production, central distribution, pricing and marketing. Developed white-label for WHS, Menzies and Spicers. Co-ordinated company relocation to Swindon.

Richmond, Surrey

Top UK Sales Manager for 1985 and 1986 - age 23!Launched ‘Temptation’ brand – ‘Romance beyond the bedroom door’!

Bachelor Of Arts (B.A.), French And German

Ba Hons, German

French, French