Mary Brown Email and Phone Number
Mary Brown personal email
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Mary Brown phone numbers
Customer champion and data-driven ecommerce strategy & product management leader successful at leading, developing and implementing effective omni-channel brand and digital strategies to drive growth. Proven ability to synthesize an organization's commerce, marketing and tech requirements, identify opportunities and develop a customer-centric roadmap for enriching the shopper journey, enhancing competitiveness, and increasing revenue. Demonstrated leadership in building collaborative relationships across key stakeholders cross-departmentally, establishing best practices/processes and gaining buy-in from internal and external teams for optimal efficiencies. Brings a hybrid perspective with experience spanning marketing, technology and creative thinking from both the agency and client side. Knowledgeable in diverse industries with deep experience in retail apparel, gear and footwear.Professional strengths include: •Ecommerce Product Management•A/B Testing, User Research•Information Architecture, User Experience and Web Design•Project Management & Agile Methodologies•Integrated Content Management and Digital Merchandising Strategy•Integrated Marketing Strategy•Search Engine Optimization (SEO)•Strategic Partnership & Vendor Management•Web Analytics•Change Management•Cross-functional team management•Hiring, Leading and Developing Digital First Teams
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Commerce Experience Strategy LeadVerndale Nov 2023 - PresentBoston, Massachusetts, Us
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Sr. Ecommerce & Digital StrategistOsf Digital Feb 2023 - Nov 2023Quebec, Quebec, CaOSF Digital is a leading global commerce and digital cloud transformation company, with expertise in enterprise connected commerce, CRM, CMS, OMS, online shop management, and cloud application development. Our agile approach allows us to scale global growth more quickly, and to deliver innovative solutions across channels, devices, and locales to enterprises and emerging businesses across B2B and B2C sectors.The OSF Digital Strategy team provides consulting to retailers and brands to grow their business through omnichannel acceleration strategy and roadmapping, digital marketing optimization, loyalty strategy and program design, CX and benchmarking, organizational design, change management, and more. -
Director Ecommerce Product Management & Customer ExperienceTitle Nine Oct 2018 - Feb 2023Emeryville, California, Us• Lead Ecommerce product vision, strategy and roadmap, driving the ongoing evolution of innovative digital experiences, balancing business impact, customer experience and innovation.• Established and lead the quantitative (A/B testing) and qualitative (User Research) team for continual insight to guide brand, business and product development.• Expertise in site redesign and re-platforming, including managing RFP process and negotiations of complex contracts. Principal functional lead in replatforming on Salesforce Commerce Cloud on budget and on time.• Responsible for building internal SEO team, establishing SEO on-site, off-site and technical SEO strategy & roadmap, implementing the integration of SEO across all content for long-term acquisition and retention growth.• Key Ecommerce stakeholder in tech stack integrations with ERP/OMS, Ecommerce, CRM/ESP, PIM, Post-Purchase Experience and Analytics platforms to ensure technology is supporting optimal customer lifecycle experiences. -
Director Of EcommerceTitle Nine Jul 2015 - Oct 2018Emeryville, California, Us• Lead the ecommerce business strategy and execution to successfully increase online sales, acquisition, retention and conversion, exceeding growth targets year over year.• Spearhead ecommerce product roadmap planning and development sprints, managing internal and external developers & partners.• Responsible for doubling Email channel revenue YOY, via implementing advanced targeting, segmentation and triggered initiatives.• Improve and grow cross-departmental alignment (Data, IT, Customer Service, Merchandising, Inventory Planning, Creative, Stores) and processes to deliver an integrated omni-channel brand experience. • Oversee team of direct reports, mentoring ecommerce team of managers, developers & coordinators.• Budget authorship, management and responsibility for ecommerce financial health. Responsible for delivering weekly and quarterly ecommerce analytics insights.
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Coach & Mentor - Product ManagementUc Berkeley Executive Education Oct 2021 - Jan 2023Berkeley, California, UsCoach and mentor product managers from companies including Apple, Nike, Google, Paypal and Doordash through the Executive Education product leadership program, including customer-focused design principles, segmentation & targeting, creating & delivering value, pricing, product lifecycle & stakeholder management, and telling your product story. -
Director Of Ecommerce / MarketingArthur Beren Shoes Aug 2014 - Jul 2015Ecommerce product management and omni-channel marketing strategy, user experience optimization, customer acquisition & retention, full lifecycle management, creative/brand development for iconic San Francisco luxury footwear retailer.
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Director Of Marketing And EcommerceEastland Shoe Corp Feb 2009 - Aug 2014Freeport, Me, UsResponsible for developing multi-channel brand, marketing and communication strategies and managing implementation. Lead e-commerce and e-marketing strategy. Accountable for successfully managing marketing P&L. • Instrumental in increasing EastlandShoe.com revenue growth year-over-year via enhanced customer acquisition and retention initiatives, SEM, SEO, email, direct mail, content & merchandising strategies and social media. • Negotiate and lead partner relationships, implementation of e-commerce platform with integrated mobile, social and email.• Established PR function resulting in ongoing editorial exposure in influential style communities online and in print, in addition to product placement. • Improved asset creation and management procedures. -
Senior Brand Strategy PlannerJ. Walter Thompson Worldwide Sep 2006 - Oct 2008New York, Ny, UsAs lead strategist and planner, drove JWT BOOM's brand discovery and development methodology. Leveraged research to surface actionable insights. Accountable for the execution of brand plans, working closely with internal and partner teams to create strategic communications solutions, launch multi-channel engagement tactics, and integrate analytics. • Key in establishing agency’s interactive offering and winning significant web-related revenue with existing and new accounts• Effectively increasing strategy integration and process across multi-functional teams during a period of agency expansion• Grew agency’s thought-leadership position via revenue-generating speaking engagements and workshops• Clients: Shea Homes, Zounds Hearing, P&G, The Wall Street Journal -
PresidentImago Creative 1995 - 2006Strategically evolved a boutique agency into an integrated marketing firm specializing in marketing to women. Leveraged agency position to become a strategic affiliate with JWT (J. Walter Thompson).• Directed creative and management teams (including web developers, designers, account execs, research, media and public relations). Oversaw the management of budgets and agency P&L. • Directed digital and traditional marketing and creative programs consistently growing client’s market share resulting in long term (4-10 years) agency-of-record relationships with key accounts.• Led agency’s new business initiatives to cultivate a multi-industry national client base, including: L.L. Bean, Liz Claiborne, Glamorise Intimate Apparel, Celebrity Cruise, Clearblue Easy, Vermont Tubbs Furniture, Forum Financial Group (Citigroup), University of Maine• Established thought-leadership position via media interviews, speaking engagements and consumer/trend immersion workshops. Co-authored the first marketing book published specifically on the Woman 40+ segment: BOOM, Marketing to the Ultimate Power Consumer (Amacom, 2006); awarded a WPP Atticus Award for original published thinking in marketing services
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Art Director/Assoc Creative DirLeda Nov 1990 - Mar 1995• Developed award-winning creative communications for: Esprit, Timex, Cole-Haan, Walk-Over, Van Heusen, Reebok, Bass, Sperry Topsider• Successfully cultivated client, vendor and partnership relationships contributing to doubling agency size and revenue during tenure• Key in selling in concepts and managing the creative and delivery process
Mary Brown Skills
Mary Brown Education Details
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University Of California, Berkeley, Haas School Of BusinessExecutive Education Program -
University Of San FranciscoMaster Certificate In Digital Marketing
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Reed CollegeHumanities
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San Francisco Art InstitutePhotography
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The Athenian School
Frequently Asked Questions about Mary Brown
What company does Mary Brown work for?
Mary Brown works for Verndale
What is Mary Brown's role at the current company?
Mary Brown's current role is Sr Ecommerce & Digital Strategist | Omnichannel Acceleration.
What is Mary Brown's email address?
Mary Brown's email address is ma****@****ail.com
What is Mary Brown's direct phone number?
Mary Brown's direct phone number is +162652*****
What schools did Mary Brown attend?
Mary Brown attended University Of California, Berkeley, Haas School Of Business, University Of San Francisco, Reed College, San Francisco Art Institute, The Athenian School.
What are some of Mary Brown's interests?
Mary Brown has interest in Aerobics, Collecting Antiques, Exercise, Home Improvement, Shooting, Donor, Gourmet Cooking, Sports, Reading, The Arts.
What skills is Mary Brown known for?
Mary Brown has skills like Integrated Marketing, Email Marketing, Marketing Strategy, Social Media Marketing, E Commerce, Marketing, Direct Marketing, Creative Direction, Advertising, Seo, Web Analytics, Digital Marketing.
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