Mary Brown Email & Phone Number

Boston, Massachusetts, US

Quebec, Quebec, CA

OSF Digital is a leading global commerce and digital cloud transformation company, with expertise in enterprise connected commerce, CRM, CMS, OMS, online shop management, and cloud application development. Our agile approach allows us to scale global growth more quickly, and to deliver innovative solutions across channels, devices, and locales to.

Emeryville, California, US

• Lead Ecommerce product vision, strategy and roadmap, driving the ongoing evolution of innovative digital experiences, balancing business impact, customer experience and innovation.
• Established and lead the quantitative (A/B testing) and qualitative (User Research) team for continual insight to guide brand, business and product development.
• Expertise in site redesign and re-platforming, including managing RFP process and negotiations of complex contracts. Principal functional lead in replatforming on Salesforce Commerce Cloud on budget and on time.
• Responsible for building internal SEO team, establishing SEO on-site, off-site and technical SEO strategy & roadmap, implementing the integration of SEO across all content for long-term acquisition and retention growth.
• Key Ecommerce stakeholder in tech stack integrations with ERP/OMS, Ecommerce, CRM/ESP, PIM, Post-Purchase Experience and Analytics platforms to ensure technology is supporting optimal customer lifecycle experiences.

Emeryville, California, US

• Lead the ecommerce business strategy and execution to successfully increase online sales, acquisition, retention and conversion, exceeding growth targets year over year.
• Spearhead ecommerce product roadmap planning and development sprints, managing internal and external developers & partners.
• Responsible for doubling Email channel revenue YOY, via implementing advanced targeting, segmentation and triggered initiatives.
• Improve and grow cross-departmental alignment (Data, IT, Customer Service, Merchandising, Inventory Planning, Creative, Stores) and processes to deliver an integrated omni-channel brand experience.
• Oversee team of direct reports, mentoring ecommerce team of managers, developers & coordinators.
• Budget authorship, management and responsibility for ecommerce financial health. Responsible for delivering weekly and quarterly ecommerce analytics insights.

Berkeley, California, US

Coach and mentor product managers from companies including Apple, Nike, Google, Paypal and Doordash through the Executive Education product leadership program, including customer-focused design principles, segmentation & targeting, creating & delivering value, pricing, product lifecycle & stakeholder management, and telling your product story.

Ecommerce product management and omni-channel marketing strategy, user experience optimization, customer acquisition & retention, full lifecycle management, creative/brand development for iconic San Francisco luxury footwear retailer.

Freeport, ME, US

• Responsible for developing multi-channel brand, marketing and communication strategies and managing implementation. Lead e-commerce and e-marketing strategy. Accountable for successfully managing marketing P&L.
• Instrumental in increasing EastlandShoe.com revenue growth year-over-year via enhanced customer acquisition and retention initiatives, SEM, SEO, email, direct mail, content & merchandising strategies and social media.
• Negotiate and lead partner relationships, implementation of e-commerce platform with integrated mobile, social and email.
• Established PR function resulting in ongoing editorial exposure in influential style communities online and in print, in addition to product placement.
• Improved asset creation and management procedures.

New York, NY, US

• As lead strategist and planner, drove JWT BOOM's brand discovery and development methodology. Leveraged research to surface actionable insights. Accountable for the execution of brand plans, working closely with.
• Key in establishing agency’s interactive offering and winning significant web-related revenue with existing and new accounts
• Effectively increasing strategy integration and process across multi-functional teams during a period of agency expansion
• Grew agency’s thought-leadership position via revenue-generating speaking engagements and workshops
• Clients: Shea Homes, Zounds Hearing, P&G, The Wall Street Journal

• Strategically evolved a boutique agency into an integrated marketing firm specializing in marketing to women. Leveraged agency position to become a strategic affiliate with JWT (J. Walter Thompson).
• Directed creative and management teams (including web developers, designers, account execs, research, media and public relations). Oversaw the management of budgets and agency P&L.
• Directed digital and traditional marketing and creative programs consistently growing client’s market share resulting in long term (4-10 years) agency-of-record relationships with key accounts.
• Led agency’s new business initiatives to cultivate a multi-industry national client base, including: L.L. Bean, Liz Claiborne, Glamorise Intimate Apparel, Celebrity Cruise, Clearblue Easy, Vermont Tubbs Furniture.
• Established thought-leadership position via media interviews, speaking engagements and consumer/trend immersion workshops. Co-authored the first marketing book published specifically on the Woman 40+ segment: BOOM.

• Developed award-winning creative communications for: Esprit, Timex, Cole-Haan, Walk-Over, Van Heusen, Reebok, Bass, Sperry Topsider
• Successfully cultivated client, vendor and partnership relationships contributing to doubling agency size and revenue during tenure
• Key in selling in concepts and managing the creative and delivery process

Product Management, Executive Education Program

Master Certificate In Digital Marketing

Humanities

Bfa, Photography

Education record