Mary Coleman Email and Phone Number

Experienced in orchestrating high-profile events and activations, from iconic US Presidential Debates to tailored experiences with industry titans like L'Oréal, Mastercard, and Microsoft. Leads global presence at prestigious events such as the Cannes Lions Festival for Creativity, CES, and Advertising Week, amplifying brand impact on a global scale. Adept at fostering positive workplace cultures and assembling dynamic teams in the realm of events and communications.Creative Ingenuity: Injecting fresh, innovative ideas into event design and programming, crafting unforgettable experiences.Seamless Execution: Excelling under pressure, managing multiple tasks with precision to deliver exceptional results on time and within budget.Dynamic Communication: Harnessing strong interpersonal skills to foster collaboration with clients, vendors, and team members, igniting success.MW Presents: Conceptualized and launched to showcase network capabilities, growing client list from 0 to over 12K. Transformed into central external thought leadership platform, managing logistics, content creation, and production of 2-3 Teams Live Events monthly, expanding audience engagement. Accelerated to include 2 podcasts and earn, an electronic magazine, enhancing brand exposure and credibility. Substantial growth led to conversion into projects like innovation day with L'Oréal at CES.McCann Worldgroup And WIRED AI Documentary Series Debut At Cannes Lions Festival for Creativity

Orchestrated McCann Worldgroup’s (MW) global presence through the development and activation of the network’s events, sponsorships, and speaking engagements to support growth plans and communications objectives using cross-disciplinary fluency. Strategized and pushed opportunities to drive global and regional alignment on promotion of work, editorial opportunities, social media content and industry press. Oversaw large multi-million dollar budget while evolving and elevating MW’s global reputation and presence, ensuring best practices, and engagement clients, leadership, potential clients and press of upwards of 12K.During this time, Mary worked in collaboration with the team responsible for MW’s creative reputation propelling into the distinguished ranks of advertising agency creativity. The network was recognized by Adweek as the 2019 Global Agency of the Year, named Network of the Year by Campaign Magazine U.S & Europe and was named to Fast Company’s prestigious list of the World’s Most Innovative Companies for 2020. Advertising Age’s “A-List” has recognized McCann Worldgroup for the 5th consecutive year. The network was named Network of the Year at the 2019 Cannes Lions International Festival of Creativity and was ranked #1 on the 2019 Global Effie Effectiveness Index as well as the #1 advertising agency network for creative effectiveness in the 2020 WARC Effective 100 rankings. The network was named Network of the Year at the 2020 Webby Awards and was recognized as the #1 advertising agency network for promoting good in the 2020 Good Report.

Develop and execute global event strategy (comms/press and event) and experience for network. Oversaw and handled vendor selection, contracting, budget, site selection, online registration and page creation, list management, all digital and print materials, transportation, accommodation, communications, activities, themes/decorations, gifts and entertainment, catering, tech and AV, and content supervision.

Increased participation of hosted events by 136% from 2016 by the six-month mark in 2017 at Northwell Health's School of Medicine on Hofstra University's campus. Oversaw internal and external communications for all events. Negotiated contracts and tracked budgets including a $61M gift in 2017 in relation to events and meetings, including facility rentals and vendors. Served as the Chief Administrator and Exhibitor Subcommittee Chair for the 2018 Northeastern Group on Educational Affairs (NEGEA) conference, AAMC. Supervised on-site management of all events and meetings to ensure quality of accommodations, AV operation services, logistical support, catering, media, security, outside speaker logistics, transportation, and related services, including those that occur on weekends, early mornings, and late evenings.Drafted policies and procedures, integrating resources and information for the determination of solutions. Forged productive working partnerships with faculty, administration, and visitors both at to enhance the public presence, branding and marketing of the School of Medicine, Northwell Health and Hofstra University as an interactive conference hub and build reputation.

Produced and managed all events, external engagements, meetings, tours and visits for renowned guests of the deans. Ensured Audio Visual services were functioning and operating at optimal levels and oversaw all aspects of production including catering and external vendors. Provide operational oversight and support for the School of Medicine and Northwell Health community. Designed CAD renditions of revised room layouts for each event. Represented School of Medicine as PR point of contact.

Developed and evolved marketing and branding procedures. Planned and carried out large-scale annual and special events, like the 2012 and 2008 United States Presidential Debates, fall festivals, and student/family events.Originated all positions to assist with all aspects of content creation including writing, photographing, editing, recording, designing, and publishing. Communications liaison between prospective and current parents of undergraduates and university through planning and activations. Measured and optimized social media and general communications/PR through key performance indicators for over 10K students, 20K family members, 2,500 employees and over 140K alumni. Point of contact for campus and student crises and emergencies.

Handled all aspects of event logistics and $350K budget. Directed preparation and execution of fundraising for student programming and scholarships through solicitation mailings and events, such as the Parent Council’s Chance Auction and the annual Hofstra Gala yielding in $1M in donations.Headed a successful sustainability initiatives through marketing collateral.

Taught students during one-on-one sessions to explore all aspects of the writing process including discovering ideas, content development and initiating discussions, identifying errors, revising and editing drafts.

Led and mobilized committees to facilitate the planning, training, delegating, coaching, motivating, and evaluation of teams consisting of staff, parents, and students to ensure support for all events.Ideated and executed programs, such as writing campaigns, the annual Fall Festival, and crisis management. Wrote and edited articles for a bi-annual printed newsletter and blog. Provided white-glove office support for the Vice President's suite while providing exceptional internal and external public relations.

Assessed, prepared, and analyzed legal documents for review and retention as well as re-developed department’s archival system with the use of new technologies and negotiated with external information management facilities. Read and interpreted precise criteria from artists’ contracts as it related to placing tracks for third party releases and budgeted releases. Assisted with option letters and distributed copies of executed artist contracts among company heads.

Reported and photographed local news to help build community bonds for town newspapers Long Island.