Mary Deacon Email & Phone Number

Toronto, Canada Area

Created the Bell Let’s Talk mental health initiative, a multi-facetted Corporate Social Responsibility Program to build awareness, acceptance and action, putting mental health on the map and investing over $100M to date. • Launched the high profile ‘Bell Let’s Talk Day’ creating an annual national day of mental health conversation helping to end stigma resulting in a 86% increase awareness of mental health issues and 89% more likely to seek help. • Created Bell’s award winning workplace mental health program, recognized as best in Canada and internationally, resulting in 20% decrease in short-term disability claims and 50% decrease in relapse and reoccurrence rates and ROI of $4.10.

Toronto, Canada Area

The leading global conservation organization devoted to stopping the degradation of the planet’s natural environment and to building a future in which humans live in harmony with nature.Recruited by the President to provide strategic advice concerning philanthropy, best practices and leadership with a focus on capacity building and embedding a strong major and planned giving culture into organization.

Toronto, Canada Area

Established the new CAMH Foundation following the merger of four mental health and addiction facilities to support Canada’s largest and leading addiction and mental health teaching hospital and the fifth largest hospital in the GTA. Integrated staff teams and boards and consolidated all administrative functions, transforming giving in a highly stigmatized health sector – unprecedented in Canada.• Created the ‘Transforming Lives’ marketing campaign to build brand awareness resulting in a 35% increase in brand recognition and a 7% increase in the likelihood of donating. Received HYGEIA Award from the Health Care Public Relations Society of Canada for Excellence in Health Care Communications.• Recruited a Board composed of people of influence and affluence; created and executed three successively larger capital campaigns ($10M, $25M and $100M); increased annual giving ten-fold.

Toronto, Canada Area

A multi-level national federated charity. Canada’s only non-profit organization devoted solely to funding promising multiple sclerosis research, programs and client services.Created the first unified national major and planned giving program in a federated health charity with multiple boards and staff structures, increasing revenue during the period by 300% and securing 450 planned gift expectancies.

Toronto, Canada Area

• Launched the largest capital campaign in WWF Canada’s history resulting in $10M in major gift revenue and an increased in gift pledges by over 300%.• Created the WWF CN Tower Climb for Nature in 1991 which continues annually and is only one of two charities to have this privilege.