- Works to develop a range of complex automated marketing campaigns based on various criteria.- Creating emails, landing pages, forms and reports within the MAP, including templates- Reviewing existing marketing campaigns and automating where appropriate.- Conducting lead scoring practices to enable higher conversions of quality leads.- Carrying out A/B testing on automated marketing campaigns to maximize results.- Segmenting audiences and optimizing campaigns to increase effectiveness.- Reporting on all campaigns and making changes where necessary.- Working collaboratively with other departments to ensure automated campaigns achieve company goals.- Documents Marketing automation processes, programs and procedures via the creation of playbooks- Loads contact lists into the Marketing automation platform- Works with client teams to define complex technical conceptualization of demand creation, nurturing and scoring program strategy- Monitors and reports on effectiveness metrics related to tactics and programs managed by the MAP and related applications

- Designed and own the lead generation strategies -- SEO, content marketing, email, and paid advertising -- as well as field, direct mail, and outbound marketing strategies.- Managed a discrete demand generation team across various marketing channels.- Worked with cross-functional groups including (but not limited to) inside and outside sales, marketing, product and strategy teams to develop tactics that drive qualified leads resulting in revenue.- Built a best-in-class relationship with Sales Management, including SLA for lead follow up, transparency on metrics, and more.- Owned all lead generation aspects of web properties in coordination with the Corporate Marketing Team to optimize our owned web properties for inbound marketing lead generation, SEO and conversion.- Analyzed results, report up those observations to executive leadership and push forward next steps at a rigorous pace.- Coordinated closely with the Sales Development team to ensure timely follow-up and well-qualified leads are delivered to outside sales.- Worked with Product Marketing to develop messaging for go-to-market across new products and networks.- Identified growth opportunities across and outside of our total addressable market.

As Associate Product Manager I was responsible for developing and supporting several industrial automation product lines throughout various stages of the product life cycle. I worked to ensure that new products are developed with customer validated features and will enhance the product portfolio with additions and modifications where appropriate. I engaged with customers to gain insight into product performance and requirements and utilize this information to continuously improve the product portfolio. I organized a variety of informational sources into actionable product positioning and promotion plans and was responsible for creating quality marketing content.

During my time at Codility I was responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. I also designed and implemented email marketing campaigns for various outreach activities. Additionally, I managed the creation of all marketing collateral (fliers, brochures, e-book, case studies, newsletters) and helped design the lead generation process with the use value marketing. Another of my responsibilities was the content generation and overall management of all company social media channels. My biggest accomplishment as Marketing Specialist with Codility was becoming a project owner and managing all marketing content for the company.

My responsibilities include managing and improving the lead tracking system that is designed to track all potential projects for the department. I am also responsible for creating and managing communications and generating content for project proposals, the company blog, social media platforms, internal and external newsletters and other marketing collateral. I also assist with the maintenance and development of resumes, references, statements of qualifications, website revisions.

My main responsibilities included generating and analyzing Salesforce reports for the sales team and presenting my findings to management. I also provided competitive research and analytics for strategic management decisions. I assisted in implementing Pardot marketing automation campaigns. Along with these duties I was also responsible for the drafting of press releases and newsletter content that utilizes key words in order to boost SEO.