By analyzing trends to identify opportunities to better connect with our community, I develop targeted campaigns across platforms to explain the benefits of riding the bus and using other public transit options. This includes digital ads, print materials, and ads displayed right on the buses. I thrive on developing innovative tactics to maximize our reach. From designing eye-catching ads to managing our social media channels, I develop innovative campaigns that showcase how transit improves mobility, reduces congestion, and connects people.I oversee our outreach coordination efforts and attend community events to engage riders face-to-face. I proudly share how our services are transforming lives through increased access to jobs, education, healthcare and more. It's incredibly fulfilling to make meaningful connections and hear people's inspiring stories.