-Pioneered the creation of a dedicated retention team, effectively managing subscriber engagement across 10 markets to support statewide expansion and publication’s full growth potential.-Engineered a data-driven retention strategy, implementing an engagement dashboard and introducing the "Subscriber Journey" lifecycle program.-Leveraged email automation, precise social media targeting, Google ads optimization, strategic segmentation, and funnel tactics, alongside website and onsite messaging campaigns, driving outstanding results in subscriber retention and fundraising initiatives.-Established the “Subscribers Only” brand and benefits program to drive both acquisition and retention efforts (postandcourier.com/SubscribersOnly).-Supported and maintained acquisition through email marketing, ad creation, contesting, strategic messaging and targeting.

-Implemented innovative strategies to cultivate and expand a dedicated subscriber community, fostering brand loyalty.-Orchestrated comprehensive engagement and incentive programs for statewide subscribers, leveraging diverse channels including email, social media, contests, and live events.-Successfully spearheaded targeted small donor fundraising campaigns, yielding an impressive $60,000 in funding for vital public service and investigative journalism initiatives.

-Developed and executed the first comprehensive retention and engagement strategy for the chamber encompassing personalized calls, targeted emails, curated events, and productive meetings, resulting in heightened membership loyalty and increased value.-Spearheaded a remarkable 10% surge in renewals during 2019, marking the most substantial increase in retention and engagement in several years of the Chamber's history.-Provided dedicated support to members based on their needs, fostering strong engagement and furthering the mission of the chamber throughout the community.

As the General Sales Manager at Kiss 105.3, I spearheaded dynamic sales initiatives to drive revenue growth and exceeded targets. My accomplishments include:Strategically managed all station accounts, implementing innovative sales strategies that resulted in surpassing current and future sales goals.Revamped sales materials, including compelling proposals, Nielsen Tapscan schedules, Nielsen Rankers, and engaging one sheets, enhancing the station's overall sales approach.Leveraged a multi-faceted marketing approach, incorporating social media, print, digital, and radio ads to promote the station within the community, effectively increasing brand visibility and audience engagement.My tenure as General Sales Manager at Kiss 105.3 is a testament to my ability to drive revenue, develop impactful sales collateral, and execute comprehensive marketing strategies. These experiences have honed my skills in sales management, strategic planning, and cross-channel marketing, positioning me as a valuable asset to any team.

As a sales professional in the radio industry, I excelled in my role by fostering enduring client relationships that led to substantial profit improvements, surpassing figures from 2016. I also played a pivotal role in empowering the sales team through the strategic development of diverse materials, including tailored proposals, Nielsen Tapscan schedules, Nielsen Rankers, and other resources designed to facilitate both current and future sales endeavors.My journey within the organization began as an Outside Sales Representative, where I swiftly demonstrated my capacity to drive results and cultivate strong client connections. This commitment and my consistent performance led to my promotion to the role of House Account Executive, entrusted with representing the radio station to our esteemed long-term clients and key ad agencies.My tenure reflects my ability to deliver tangible results, cultivate profitable relationships, and contribute significantly to the growth and success of the organization. I am well-prepared to bring this expertise and dedication to excel in future roles.

In my role as a Data Center Operations (Proof Supervisor) at Florida Citizens Bank, I was entrusted with critical responsibilities that contributed to the smooth functioning of up to 10 branches across multiple counties. These included Alachua, Marion, and Tallahassee. My key achievements and contributions include:Managed and supervised end-of-day processing, ensuring seamless operations and timely closure for branches, fostering operational efficiency and customer satisfaction.Provided unwavering customer service and valuable support to branch personnel, establishing a reputation for dependability and excellence in service delivery.Demonstrated exceptional communication skills, enabling effective collaboration and goal attainment while navigating challenges with agility and professionalism.Additionally, I played a pivotal role during a significant organizational transition. Following the merger of Florida Citizens Bank with Harbor Community Bank in December 2015, I led the conversion process, ensuring a seamless integration through March 2016.My nearly a decade of dedicated service at Florida Citizens Bank has equipped me with a robust skill set in operations management, customer service, and strategic communication. I am eager to leverage this experience and make a substantial impact in my future endeavors.

During my tenure in Cardholder Services and ATM Management, I played a pivotal role in ensuring seamless operations and enhancing customer satisfaction. Key contributions include:Executed precise balancing and upkeep of equipment and debit cards, guaranteeing customers consistently received optimal service and value.Managed customer interactions with utmost concern, care, and empathy, further solidifying the trust and satisfaction of our clientele.This experience honed my abilities in operational efficiency and customer-centric service delivery. It has instilled in me a keen understanding of the importance of seamless operations and impeccable customer care, qualities I am eager to bring to my future endeavors.