Mary Ilarraza Email & Phone Number

Orlando, Florida, United States

Orlando, Florida, United States

-Create, schedule, and monitor the Y’s social media posts.-Collaborate with the Y agency and brand marketing team members to build and maintain a monthly calendar for social media.-Suggest and support onsite video and photo content creation of stories that drive growth, reach, and engagement on social media.-Maintain brand voice consistency and reputation.

-Implement the YMCA's marketing and communication plans.-Develop and maintain external media relations.-Coordinate all media and PR activities, monitor press coverage and impact.-Manage association social media accounts (Facebook, Twitter, Instagram, YouTube, Google, LinkedIn)-Create and coordinate email marketing initiatives.-Manage all website content.

-Serve as the primary contact with the media and coordinate all media and public relations activities.-Develop and maintain external media relations.-Develop pitch stories, press releases, etc. that showcase the YMCA’s mission and impact.-Work with the Communications Director to determine the content for the Annual Report, write the Annual Report articles.

Buffalo, New York

I produced the #1 rated morning show for almost two years and was then promoted to the 11 pm newscast. During that time my duties included:-Pitching stories and content for newscasts.-Assisting during editorial meetings to determine what stories should be covered on air and online.-Determining the order of stories in the rundown and how content should be.

Rochester, New York Area

Bachelor Of Arts (B.A.), Communication, Journalism, And Related Programs

Study Abroad Program, Communication And Media Studies

I studied abroad in Florence, Italy during the Fall 2012 semester.