Maryellen Case Email and Phone Number

Business Development, Marketing and Sales Executive representing national and regional publishers and marketers with an emphasis on start-ups. Strategize marketing concepts to assist in selling integrated marketing programs across multiple platforms including print, digital, event sponsorships, OOH, promotions and licensing. Experienced in multiple categories including packaged goods, sports marketing, and luxury goods with an emphasis on lifestyle, luxury hotel and tourism products. MCaseMedia, Inc. also manages a team of independent national and regional sales reps and partners with other marketing firms for select business development projects.

Assisted in the launch of Budget Living Magazine with a tagline "Spend Smart, Live Rich" Developed a major event and consumer promotion tying the magazine in with the "Flipside of Aspen"-the affordable, hip side that involved ad sales, promotional activations and sports sponsorships.

Headed up corporate sales and integrated marketing sales across seven health and fitness magazines; publisher of Fit Pregnancy Magazine

Developed a branded line extension for Lamaze's pre and post-natal publications. Headed up advertising sales/sales management primarily to the packaged goods industry.

Developed and implemented marketing strategies to successfully sell custom publications utilizing the Marvel characters. One project involved selling the US Dairy Council the opportunity to underwrite a Spiderman literacy magazine aimed at Title One Schools throughout the country and distributed by the US Department of Education; brought all three parties together on this project. One of many custom publishing projects; also headed up domestic licensing department

Assisted in launching a Soccer Magazine for kids during World Cup 1994 in the USA. Sold advertising in the magazine and promotional tie-in's/sports sponsorship to the World Cup 1994 marketing partners.

Worked in ad sales management for this women's service publication that had a unique platform of marketing via supermarket newsstand; primary accounts included the packaged goods industry.

Special Projects Director for a group of kids magazines based on licensed characters; effectively sold ad space and programs involving Disney characters and created magazines for kid-targeted packaged goods brands that were executed via on-pack in-store promotions. One such project was "Adventures in the Breakfast Zone" that utilized a different General Mill's cereal character on each separate cover that wa then shrink-wrapped to the corresponding cereal brand to entice kids to collect the entire series. Also, created a series of magazines for the Honey Nut Cheerios Bee that focused on careers for kids. Sold tie-ins for Little League Baseball, etc.

Successfully sold ad space to develop a weekly career section targeted primarily to the financial district in New York.