Mary Ellen Stackhouse Email & Phone Number

Barcelona, Barcelona, Es

Analysis and maintain category reporting of syndicated and retailer data performance delivering key insights into business building growth opportunities that will drive brand volume and share within the ethnic industry.- Create, update and refine reports from multiple data sources (IRI, customer POS, etc) - Present quarterly industry updates with key insights that drive business building opportunities.- Partner with marketing to define and analyze promotional activity ROI for key marketing initiatives (ie CTA advertisement, special promotional sku’s, coupons, IRC’s etc.)- Leverage data to analysis and help refine pricing and promotional strategies.- Identify key insights in helping to drive door distribution and sales volume in key categories and sku’s.- Use customer data to create a template to track performance of new item - Obtain raw data dumps, manipulate and download into internal systems. Be able to mine the data to create meaningful information / reports.- Support fact based information needed by the innovation manager to help identify new product /category opportunities.- Analyze new product feasibility (size of opportunity, target audience, pricing, competitive review)- Develop processes that deliver required category analysis timely and effectively (both routine analysis and special analysis);

Jacksonville, Fl, Us

Provide business analysis, insights and forecasting for developing strategic plans and initiatives for Dalton's McDonald's account .These plans and initiatives will drive performance including new product launches and store promotions.• Participate in strategic consulting with key contributors to include business plans & sales strategy development.• Implement and analyze corporate developed brand strategy and new item tracking systems.• Provide performance projections and promotional analysis designed to develop brands, category dollars and share of market. • Develop and distribute standardized business reports with multi-market visibility, addressing status of business plans and sales strategy development.

As Business Analyst for L’Oreal's Eastern US region, supported a sales team of 8, representing over a $150 million in sales in multiple HBC categories. Created custom built monthly web posted reports and objective, category reviews, value-added insights and analysis using syndicated data sources IRI, Nielsen, Apollo, ECRM, Adview and Kantar.•Developed objective, value -added insights & analysis to uncover opportunities to grow the business, & work with the sales team to implement actions based on these insights; through the use of effective reporting on Point of Sale data, IRI/Nielsen trends and account specific database information to the account manager(s) in presentation ready formats for Customer Category Reviews/Business Reviews, Top to Top and New Item Presentations. •Category/Sku analysis presented to account increased sku distribution with a projected +$500K in incremental shipments.•Buyer requested L’Oreal to be Category Captain.•Invited by account to assist with skin care planogram set for the last 2 yrs•Delivered ad analysis resulting in improved account - L'Oreal ad quality, placement and FSI-Tie-Ins•Created, built, & maintained and web posted 2 separate dash-board reports updated monthly for: Top 5 Eastern Food Accounts and Dollar General.•Created, built, & maintained and web posted the Executive Summary monthly report for Field Sales Vice President and sales team providing monthly account updates: Top Line Observations, Action Plans, and Planogram details provided by sales team.

* Created and prepared sales support documents to attain share growth objectives.* Created and prepared promotional analysis using syndicated data from Nielson and IRI to determine effectiveness and efficiency of promotions and forecasting future shipment/inventory requirements.* Maintained and provided monthly pricing and distribution analysis to include competitive activity* Created and provided Item level analysis used to recommend best product mix, depth of distribution and competitive insights to maximize sales.* Provided analytical support for corporate category management initiatives to include standardized reports for daily management of busines, brand development and category opportunities.*Provided all administrative support focused on account required forms: new item/display sheets, planogram change forms, promotional contract forms.

Supported National Account Manager remotely as executive administrative sales support creating presentations and sell sheet design; pricing and distribution reports, processed and tracked various retailer performance deductions and returns using corporate web-based Trade Fuel System.

Des Plaines, Il, Us

Developed and implemented transition processes accompanied with on-site training of propretary web based order management and logitics application for CPG order consolidation. Remote support of the web based system was accomplished through effective communication tools, e.g., conference calls, e-mail and access to DSC's Warehouse Management System and CSR's National Service Center.

* Developed and managed a team of operation analysts for a new innovative national consolidated logistic order-processing department utilizing five major regtions of the US.* Assisted with the development and implementation of application enhancements for the web based order system to include manufacturer, 3PL, WMS, TMS and retailer accessibility.*Developed and implemented operational processes for direct interaction between Order Management, Finance, Logistics, Sales, Client Services, 3PL locations, participating Sales & Marketing Companies, Manufactures and Retailers.* As a primary member of the implementation team, I established daily workflows between departments, created system mandates to insure continuity and integrity of system data, product master loading, integrated new clients, order flow, EDI connectivity and testing, claims and returns process and reporting tools.

Partial Coursework Towards Ba

Dos/D-Base/Lotus/Word Perfect